UN Tourism

Why Investment Readiness Will Define the Next Era of Wine Tourism

The global wine tourism industry is entering a new phase of maturity. While exceptional wines, beautiful landscapes, and authentic visitor experiences remain fundamental, they are no longer enough to guarantee long-term success, as previously discussed. Increasingly, the destinations that will lead the next generation of wine tourism are those capable of attracting sustained investment, building […]

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How UNESCO Recognition Is Positioning Canada’s Okanagan Valley Among the World’s Leading Wine Tourism Destinations

Canada’s Okanagan Valley has long been respected by wine professionals for its cool-climate wines, innovative producers, and spectacular vineyard landscapes. Yet despite its international acclaim, the region has often been overshadowed by more established wine destinations such as Napa Valley, Bordeaux, Tuscany, and the Douro Valley. That is beginning to change. Kelowna’s designation as Canada’s

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International Tourism Up 2% in Q1 2026 Amid Growing Uncertainty

International tourist arrivals grew 2% over the first quarter of 2026, despite disruption caused by the crisis in the Middle East in March. According to the latest data from UN Tourism, some 307 million tourists travelled internationally in the first quarter of 2026, about 6 million more than the same period of 2025. While the start of the

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Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] – Liz Palmer

From Tasting Rooms to Experience Economies: Wine Tourism as Core Strategy The global wine sector is entering a period of structural recalibration, one that is as much about economics as it is about cultural relevance. Across leading wine regions in North America, Europe, and Australia, recent developments indicate a clear and consistent shift: wine tourism

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UN Tourism Appoints Shaikha Al Nowais as First Female Secretary-General

In a landmark decision that redefines the leadership narrative of international tourism, UN Tourism has officially confirmed Shaikha Al Nowais as its next Secretary-General. Ratified during the 26th General Assembly held in Riyadh, this appointment not only signals continuity in the Organization’s progressive vision but also marks a watershed moment. Al Nowais will become the

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