Liz Palmer Wine Tourism Brief Archives

Beyond the Classics: 7 Wine Regions Shaping Wine Travel in 2026

Armenian Wine, Articles, British Columbia, Canada, Canadian Wine Industry, Global Wine Tourism Intelligence Briefing, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, US Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends, Wines of Australia, Wines of Canada / liz admin

From ancient winemaking traditions and UNESCO-recognized heritage to world-class gastronomy and spectacular landscape, these seven destinations belong on the wine travel map in 2026. Wine travel is no longer simply about moving from one tasting room to another. Today’s most memorable journeys combine exceptional wines with gastronomy, cultural heritage, landscapes and authentic connections to the […]

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Beyond the Vineyard: Why Harvest Experiences Are Redefining the Future of Wine Tourism

Global Wine Evemts, Liz Palmer, Liz Palmer Wine Tourism Brief, Wine, Wine Harvest, Wine Marketing, Wine News, Wine Tourism / liz admin

For generations, the annual grape harvest was an event reserved for vineyard workers and winemakers. Today, it has evolved into one of the most sought-after experiences in global wine tourism. Across Europe, North America, South America, Australia, New Zealand, and South Africa, wineries are increasingly opening their vineyards to visitors, transforming harvest from an agricultural

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FINE 2027: Valladolid to Bring the Global Wine Tourism Industry Together

Liz Palmer, Liz Palmer Wine Tourism Brief, Spanish Wine, Wine, Wine Education, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of Spain / liz admin

FINE, the International Wine Tourism Marketplace, will return to Valladolid, Spain, for its eighth edition on 10–11 March 2027, reinforcing its position as an important international meeting point for the wine tourism industry. The professional marketplace will bring together wineries, wine regions, hotels, tour operators, specialist travel agencies, destination organizations, and tourism professionals from across

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Why Tuscany Continues to Set the Global Standard for Wine Tourism: Inside Calici di Stelle 2026

Italian Wine, Liz Palmer, Liz Palmer Wine Tourism Brief, Uncategorized, Wine Marketing, Wine News, Wine Tourism, Wines of Italy / liz admin

As wine tourism continues to evolve, travellers, we are learning, are seeking far more than exceptional wines. They want authentic experiences, meaningful connections with place, and memorable moments that combine culture, gastronomy, heritage, and landscape. Tuscany certainly delivers this. From July 24 to August 16, Tuscany’s renowned Calici di Stelle (Goblets Under the Stars) returns

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Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026

Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Wine Marketing, Wine News, Wine Tourism, Wine Trends / liz admin

For decades, wine tourism was defined by tasting rooms, cellar doors, and the quality of the wines poured into guests’ glasses. Today, that model is evolving rapidly. The summer of 2026 marks a significant turning point for the global wine tourism industry. While exceptional wines remain the foundation of every successful destination, they are no

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National Press Release Announces My Appointment as a 2026 Canadian Marketing Association Awards Judge

Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel / liz admin

Today, a national press release was distributed across Canada and the United States announcing my appointment as a Judge for the 2026 Canadian Marketing Association (CMA) Awards. I’m honoured to once again serve on the judging panel in the Brand Building discipline, recognizing the campaigns that demonstrate outstanding strategy, creativity, innovation, and measurable business impact.

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Honoured to Judge Excellence in Brand Building at the CMA Awards

Liz Palmer, Liz Palmer Wine Tourism Brief / liz admin

I’m honoured to once again serve as a Senior Judge for the Canadian Marketing Association (CMA) Awards, evaluating entries in the Brand Building discipline. Recognized as Canada’s premier marketing awards program, the CMA Awards celebrate the country’s most innovative, creative, and results-driven campaigns – setting the benchmark for excellence across the marketing industry. I look

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How UNESCO Recognition Is Positioning Canada’s Okanagan Valley Among the World’s Leading Wine Tourism Destinations

Articles, British Columbia, Canada, Canadian Wine Industry, Liz Palmer Wine Tourism Brief, Tourism, Travel, UN Tourism, Wine, Wine News, Wine Tourism, Wines of Canada / liz admin

Canada’s Okanagan Valley has long been respected by wine professionals for its cool-climate wines, innovative producers, and spectacular vineyard landscapes. Yet despite its international acclaim, the region has often been overshadowed by more established wine destinations such as Napa Valley, Bordeaux, Tuscany, and the Douro Valley. That is beginning to change. Kelowna’s designation as Canada’s

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What Napa and Sonoma’s Tasting Fee Cuts Mean for the Future of Global Wine Tourism

California Wine, Liz Palmer Wine Tourism Brief, News, US Wine, Wine Economics, Wine News, Wine Tourism, Wines of California / liz admin

For decades, Napa Valley and Sonoma County represented the gold standard of premium wine tourism. Exclusive tastings, luxury hospitality, and elevated visitor experiences helped establish California Wine Country as one of the world’s most successful wine tourism destinations. Today, however, a significant shift is underway. Faced with declining visitation, changing consumer preferences, and broader challenges

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Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next

Articles, Liz Palmer, Liz Palmer Wine Tourism Brief, Tourism, Travel, Trending Topics, Wine Tourism, Wine Trends / liz admin

Based on current global signals, four strategic imperatives are emerging: Design for experience, not just product Embed digital into the visitor journey Build tourism as a revenue pillar—not a marketing line item Engage younger audiences through participation, not instruction Wine tourism is no longer about showcasing place. It’s about activating it. The destinations that win

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Liz Palmer Wine Tourism Brief