Category: Armenian Wine

Unlocking the Digital Future: Liz Palmer’s Insights at the 8th UNWTO Global Conference on Wine Tourism

Liz Palmer Presents at the 8th UNWTO Global Conference on Wine Tourism: Strategies for Crafting and Preserving a Strong Digital Brand for the Wine Tourism Industry

The 8th UNWTO Global Conference on Wine Tourism, held in Yerevan, Armenia, from September 11 to 13, 2024, hosted by the United Nations World Tourism Organization in partnership with the Ministry of Economy of the Republic of Armenia, stands as a landmark event in the wine tourism industry. The conference theme, “Heritage in Every Bottle: Crafting Authentic Wine Tourism Experiences,” highlights the essential balance between modernizing wine tourism and preserving cultural heritage.

The conference provided an unparalleled platform for experts in the burgeoning field of wine tourism to collaborate on finding tangible solutions to make tourism a driver for a more sustainable, inclusive, and resilient future for communities. Attendees included renowned producers, tourism professionals, government officials, and representatives from international organizations.

I was thrilled to be asked to be a keynote speaker on Digital Branding in Wine Tourism. My presentation, titled “Strategies for Crafting and Preserving a Strong Digital Brand for the Wine Tourism Industry,” covered several key topics:

  1. What is Digital Branding?
  2. Evolution of Digital Branding
  3. Key Trends (2020-2024)
  4. How Digital Branding Drives Success in Wine Tourism
  5. Current Trends in Digital Branding for Wine Tourism
  6. 10 Key Elements for Structuring an Effective Digital Brand Strategy

I’m also delighted to share my presentation from the 8th UN Tourism Global Conference on Wine Tourism in Armenia, 2024

Here it is on Slideshare + available to download: https://tinyurl.com/4peyfrye

Insights from the 8th UNWTO Global Wine Tourism Conference – Wine Travel Awards

Nestled in the scenic landscapes of Armenia, the 8th UNWTO Global Conference on Wine Tourism recently convened, gathering luminaries from the Wine Travel Awards (WTA) community, including Prof. Gergely Szolnoki, Liz Palmer, Paul Wagner, and Alder Yarrow, among others. This year’s theme, “Heritage in Every Bottle,” brilliantly highlighted how ancient winemaking traditions are being revitalized through cutting-edge wine tourism innovations.

Participants delved into pressing issues like sustainable wine tourism and the role of digital technology in crafting compelling wine stories. The conference showcased Armenia’s distinguished wineries – Zorah Wines, Old Bridge Winery, Trinity Canyon Vineyards, Momik Wines, Karas Wines, and “Armenia Wine” Winery and Vineyards – as prime examples of how culture and innovation can merge to forge a dynamic future for the wine industry.

For a comprehensive overview filled with insights from keynote speakers on the transformative discussions that are redefining wine tourism, click to read the full article: https://lnkd.in/dvgpPvDC

Source: Wine Travel Awards

Travel Article: Exploring the Timeless Beauty of Garni Temple, Armenia

One of the most visited tourist attractions in Armenia, Garni Temple, truly lives up to its reputation. Nestled in the village of Garni in the Kotayk Province, this UNESCO World Heritage site is approximately a 40-minute drive from Yerevan. The journey itself is a visual treat, with spectacular views of valleys framed by the majestic silhouette of Mount Ararat in the background.

Perched dramatically on the edge of a triangular cliff and surrounded by towering cliffs on three sides, Garni Temple offers breathtaking vistas of the surrounding landscape. Built around 77 A.D., this ancient structure, once part of a larger fortress, reflects a distinctive blend of Greco-Roman architectural influences. It served as a royal summer palace, complete with mosaic-adorned bathhouses used by kings, and a small adjoining church.

Looking down into the ravine, the panoramic view of the Azat River, the Gegham Mountains, and the remarkable Symphony of Stones—a natural basalt formation resembling a grand organ—unfolds. This geological wonder adds another captivating dimension for visitors eager to discover Armenia’s rich cultural and natural heritage.

Visiting Garni Temple felt like stepping back in time. Its intricate columns, reminiscent of classical Greek design, showcase the cultural exchanges that occurred between Armenia and the classical world. Exploring the ruins especially the remnants of the royal bathhouse, provided an intriguing glimpse into the luxurious lifestyle once enjoyed by Armenian royalty centuries ago.

Discover Noyan Tun Wine and Spirits Shop in Yerevan, Armenia

We stumbled upon this gem yesterday, just a short walk from our hotel, and were immediately impressed by its well-stocked, beautifully curated selection of wines and spirits. The shop offers an excellent variety of both Armenian and international wines.

Noyan Tun highlights Armenia’s diverse wine regions, featuring everything from the bold reds of Vayots Dzor to the unique varieties of the Ararat Valley.

For fellow Riedel collectors, Noyan Tun carries the exclusive Riedel Areni glass, specifically designed to enhance the aromas and flavors of Armenia’s signature Areni grape.

After my tastings this past week, I highly recommend using this glass when enjoying a 100% Areni varietal—it truly elevates the experience!

Conveniently located at Amiryan St., 12, in Yerevan’s vibrant Kentron district, Noyan Tun is a must-visit for wine lovers exploring the wonderful city.

Website: https://noyantunonline.am/en/