Insights from the 8th UNWTO Global Wine Tourism Conference – Wine Travel Awards

Nestled in the scenic landscapes of Armenia, the 8th UNWTO Global Conference on Wine Tourism recently convened, gathering luminaries from the Wine Travel Awards (WTA) community, including Prof. Gergely Szolnoki, Liz Palmer, Paul Wagner, and Alder Yarrow, among others. This year’s theme, “Heritage in Every Bottle,” brilliantly highlighted how ancient winemaking traditions are being revitalized through cutting-edge wine tourism innovations.

Participants delved into pressing issues like sustainable wine tourism and the role of digital technology in crafting compelling wine stories. The conference showcased Armenia’s distinguished wineries – Zorah Wines, Old Bridge Winery, Trinity Canyon Vineyards, Momik Wines, Karas Wines, and “Armenia Wine” Winery and Vineyards – as prime examples of how culture and innovation can merge to forge a dynamic future for the wine industry.

For a comprehensive overview filled with insights from keynote speakers on the transformative discussions that are redefining wine tourism, click to read the full article: https://lnkd.in/dvgpPvDC

Source: Wine Travel Awards