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Uncategorized Archives - Liz Palmer

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ACEVIN announces the winners of the 8th Spanish Wine Routes Wine Tourism Awards

Spain’s 2026 Wine Tourism Awards are offering a compelling perspective on the future of European wine tourism, highlighting how innovation, sustainability, cultural heritage and immersive visitor experiences are becoming central to destination competitiveness. Announced last week by the Spanish Association of Wine Cities (ACEVIN), the eighth edition of the Rutas del Vino de España Wine […]

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Mendoza’s Data-Driven Wine Tourism Strategy: A New Direction for Destination Management

Mendoza, one of the world’s leading wine tourism destinations, is taking an important step towards evidence-based destination management through a new partnership designed to strengthen tourism intelligence, economic planning and industry competitiveness. Announced on October 15, 2026, the agreement between Ente Mendoza Turismo (EMETUR) and Bodegas de Argentina establishes a framework for systematically collecting and

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Australia’s New Generation of Wine Tourism Blends Architecture, Gastronomy and Sustainability

Two new wine tourism destinations in Western Australia and Tasmania are showcasing a more ambitious approach to winery hospitality, bringing together wine, gastronomy, architecture, sustainability and sense of place. Australian wine group Overstory has expanded its visitor offering at Wayfinder Winery & Farm in Margaret River and Small Wonder in Tasmania’s Tamar Valley. Wayfinder’s new

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Why Tuscany Continues to Set the Global Standard for Wine Tourism: Inside Calici di Stelle 2026

As wine tourism continues to evolve, travellers, we are learning, are seeking far more than exceptional wines. They want authentic experiences, meaningful connections with place, and memorable moments that combine culture, gastronomy, heritage, and landscape. Tuscany certainly delivers this. From July 24 to August 16, Tuscany’s renowned Calici di Stelle (Goblets Under the Stars) returns

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Domaine Auvigue’s 2026 Wine Tourism Season: Where Heritage, Chardonnay, and the Soul of the Mâconnais Converge

As wine tourism continues to evolve from product-focused experiences toward destination-driven engagement, Domaine Auvigue appears to be positioning itself at the forefront of this transformation. Located in Burgundy’s Mâconnais region, Domaine Auvigue along with Domaines Loron, has unveiled a sophisticated 2026 wine tourism program that integrates terroir, heritage, gastronomy, and experiential hospitality into a unified

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A Montefalco 2026: Three Days in the Heart of Umbrian Wine

The fourth edition of A Montefalco ran from April 26 to 28, bringing national and international press and trade professionals to the medieval hilltop town for three days of tastings, masterclasses, and winery visits. Thirty-one wineries participated, presenting the full range of Montefalco and Spoleto denominations alongside the newly released 2022 vintage of Montefalco Sagrantino

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Moldova Celebrates 25 Years of National Wine Day, Strengthening Its Position as a Rising Global Wine Destination

The Republic of Moldova will mark the 25th anniversary of National Wine Day under the slogan “United by Wine” from October 3-4 2026 in Chișinău, celebrating a milestone that reflects the country’s transformation into an increasingly recognized player in the global wine industry. As one of the few countries in the world to dedicate a national

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Sicilia en Primeur 2026 Signals the Future of Global Wine Tourism + Sicily May Be Leading the Way

For years, global wine tourism discussions have largely focused on iconic regions such as Napa Valley, Bordeaux, Champagne, Tuscany, and Rioja. But last week in Palermo, something highly significant became increasingly clear: Sicily is no longer emerging. It has arrived as one of the world’s most strategically important wine tourism destinations. At the opening conference

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Driving the Experience Economy: Porsche Rally from Napa Valley to Carmel-by-the-Sea via Pebble Beach

The route from Napa Valley to Pebble Beach Golf Links and onward to Carmel-by-the-Sea is not merely scenic – it is emblematic of where wine tourism is heading beyond the vineyard, beyond the tasting room, and firmly into the realm of integrated lifestyle experiences. From Vineyard Roads to Coastal Precision Our journey began in Napa

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Robert Mondavi Winery Reopening: A New Benchmark for Napa Valley Wine Tourism

Today, I had the privilege of attending the reopening of Robert Mondavi Winery, a recalibration of what wine tourism can be at its highest level. Set in the heart of Oakville, this iconic estate hasn’t simply reopened its doors, it has redefined them. The intersection of architecture, art, and wine is sharper, more immersive, and

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