Some afternoons are made for Champagne … the pop of a cork, golden bubbles, lively conversation and a toast to life’s finer moments….and today, on Champagne Day, who needs a better excuse? 🥂🍾 Champagne has always held a special place in my heart, and one of my proudest honors was being inducted as a Dame […]
Happy Champagne Day! Read More »
I was honoured and delighted to receive an invitation to speak at the 2026 Great Wine Capitals Global Network Annual Conference in Hawke’s Bay, New Zealand, this October. Unfortunately, I was unable to participate this year, which was particularly disappointing given the conference’s timely focus on responsible wine tourism, sustainability and strategic destination development –
France, Slovenia and Germany demonstrate how sustainability, experiential innovation and accessibility are shaping the future of wine tourism. Wine tourism has been evolving beyond traditional cellar-door tastings, with greater emphasis on sustainability, immersive experiences and inclusive hospitality. This shift was highlighted during Destination Vignobles 2026, held in Cognac, France, from 6–8 October, where UN Tourism
UN Tourism Recognizes Three Innovations Redefining Wine Tourism in Europe Read More »
Mount Etna has long commanded international attention for its dramatic volcanic landscape and distinctive wines. Now, the Sicilian territory is strengthening another dimension of its identity:wine tourism as a strategic driver of destination development. The inaugural Radici Vulcaniche – Between Lava, Vineyards and Great Wines, held in Randazzo on August 29 and 30, 2026, demonstrated
How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand Read More »
Understanding the Demographics and Travel Trends Reshaping Wine Tourism in 2026 By Liz PalmerAward-Winning Wine Journalist | Global Wine Tourism Strategist Global wine tourism has been undergoing a significant transformation. Once largely centred on affluent wine enthusiasts seeking cellar tours and tastings, the sector now attracts a more diverse visitor. Today’s wine traveller increasingly seeks
The New Global Wine Tourist Read More »
From ancient winemaking traditions and UNESCO-recognized heritage to world-class gastronomy and spectacular landscape, these seven destinations belong on the wine travel map in 2026. Wine travel is no longer simply about moving from one tasting room to another. Today’s most memorable journeys combine exceptional wines with gastronomy, cultural heritage, landscapes and authentic connections to the
Beyond the Classics: 7 Wine Regions Shaping Wine Travel in 2026 Read More »
For decades, wine tourism was defined by tasting rooms, cellar doors, and the quality of the wines poured into guests’ glasses. Today, that model is evolving rapidly. The summer of 2026 marks a significant turning point for the global wine tourism industry. While exceptional wines remain the foundation of every successful destination, they are no
I look forward to and am thrilled to participate in ENOWAYS – International Enotourism Summit 2026, at the invitation of Euskadi – Basque Country on November 23–26. As wine tourism continues to evolve into a strategic driver of economic development, destination branding, and cultural preservation, international forums such as ENOWAYS play an increasingly important role
The global wine tourism industry is entering a new phase of maturity. While exceptional wines, beautiful landscapes, and authentic visitor experiences remain fundamental, they are no longer enough to guarantee long-term success, as previously discussed. Increasingly, the destinations that will lead the next generation of wine tourism are those capable of attracting sustained investment, building
Why Investment Readiness Will Define the Next Era of Wine Tourism Read More »
Three Days. Two Nights. 350 km. One Legendary Journey Around Nova Scotia’s Cabot Trail. Every great rally is measured not only by the roads travelled, but by the memories created behind the wheel. Over three unforgettable days and two incredible nights, I joined 20 drivers, co-pilots, and two photographers for the perfect blend of precision
AMG Precision Rally 2026: Conquering Nova Scotia’s Legendary Cabot Trail Read More »
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