EU Wine Consumption in 2023: A Marginal Decline Amid Industry Challenges

In 2023, EU member states represented 48% of global wine consumption – drinking 107 million hectolitres. This figure reflected a ‘marginal’ decrease of 1.8% compared to 2022. However, the number was more than 5% below its ten-year average as multiple headwinds buffeted the industry.

Source: oiv

Sweden Seeks to be Winemaking’s Next Frontier

Far north of iconic wine regions like Bordeaux and Tuscany, Sweden is seeing a burgeoning industry of vineyards and a first generation of winemakers trying to carve out a niche.

“There are millions of techniques, and I don’t have a grandfather or grandmother to ask. So we need to figure it out ourselves,” Lena Magnergard states as she walked through the short rows of grapevines at the Selaon vineyard an hour west of Stockholm.

The former communications professional started the vineyard, the most northern Swedish site to have produced its own wine according to Magnergard, together with her farmer husband Erik Bjorkman in 2019 on the family farm. They produced their first wine in 2021 but Magnegard, a trained sommelier, is quick to admit that as keepers of some 1,000 vines they are still learning.

“Of course you can read up in books, but that is nothing like generational knowledge,” she said, adding that they mostly look to France and its centuries of winemaking tradition as the gold standard.

According to Magnergard, the emergence of wineries this far north is largely thanks to the development of new breeds of grapes in the 1960s and 70s, such as Solaris — which was developed to be resistant to disease and is the main grape grown at Selaon.

Resistance to Cold

“What they then discovered about these grapes, by pure chance, was two things — they need less time between blooming and harvesting and they can handle cold very well,” Magnergard said.

That combination was perfect for the Nordic region, where summers are both shorter and colder.

In the south of Sweden, on the Bjare peninsula, Solaris also dominates the 11-hectare Thora Vineyard; started in 2015 by a Swedish-American couple.

But it also features more well-known grapes such as Pinot noir — which is less expected so far north due to it requiring more heat.

For French-born winemaker Romain Chichery, who started working on the vineyard together with colleague Emma Berto three years ago, Sweden is “a new playground”.

The 27-year-old wine specialist admitted to AFP that they “didn’t expect so many varieties to take.

“Once we had analysed the climatic data, we realised that there was potential for many varieties and not just hybrid varieties, which are interesting but not the only solution” for Swedish soils, he added.

As a warmer climate is disrupting harvests in traditional wine-growing areas, professional wine growers have begun to look further north.

However, the Scandinavian country is not exempt from the variations of the climate.

“We have extremes, just like everywhere else in Europe,” Chichery noted.

At the same time, exploring a new frontier of wine also frees winemakers from old established rules.

“We’re free to do what we want. If I want to make a red with a little residual sugar, so a slightly sweet red, I can do that,” he said.

In Sweden, the industry has picked up speed in recent years and the country is now home to some 50 commercial vineyards of varying sizes.

According to industry group Svenskt Vin, 200 hectares are now being cultivated, which while twice as many as five years ago is little compared to the 800,000 hectares devoted to viticulture in France.

For Murat “Murre” Sofrakis, the figure is still unimpressive, and the 56-year-old foresees much greater things in the future.

Sofrakis runs a small vineyard in the far south of Sweden but is a champion of Swedish winemaking.

Equal Terms

“There are two kinds of people. One is the entrepreneur that sees opportunity here… and for the other people, it’s like a lifestyle” he states.

For him, the aim is to invigorate the industry, and he believes a recent liberalisation of the Swedish strict alcohol monopoly should help.

In June, Sweden’s government announced it wanted to allow breweries, distilleries and winemakers to sell alcoholic beverages directly to customers visiting their operations.

Apart from bars and restaurants, Swedes can only buy beverages with an alcohol content above 3.5 percent at state-run outlets called Systembolaget, and some authorised retailers in rural areas.

The proposal to allow winemakers to sell three litres of wine to visitors is currently being reviewed but the government said it hopes to see it implemented in the first half of 2025.

“It’s the first time we’ve been able to compete on equal terms with the rest of the wine world, and that’s very important,” Sofrakis said.

He started in 2001, just two years after the European Union gave permission for vines to be grown commercially in Sweden. “If we’d had this 20 years ago, Swedish winegrowing would be much bigger,” he said.

Source: Camille BAS-WOHLERT

Wine Industry Data: 2023 Europe Wine Consumption

In 2023, EU member states accounted for 48% of global wine consumption, totalling 107 million hectolitres. This volume marked a slight decline of 1.8% compared to 2022. Nevertheless, this consumption level was over 5% below the decade-long average, as the industry faced several challenges.

Source: OIV

The 10 Most Expensive Wines in the World

Few things in the world improve in quality and value with age. Aged wine is one of those things, defined by elegance, rarity and finesse. If you are drawn to the thrill of owning something truly one of a kind, this niche market will certainly appeal to you.

We’ve all heard the expression “aging like a fine wine,” so you may not be surprised to learn seven of the 10 most expensive wines in the world are from 1947 or earlier. That includes three bottles that date back to the 18th century. No need to check the “best before” date.

Rank Wine Year Country Price
1 Domaine de la Romanee-Conti Grand Cru 1945 France $558,000
2 Screaming Eagle Cabernet Sauvignon 1992 United States $500,000
3 Jeroboam of Chateau Mouton-Rothschild 1945 France $310,700
4 Cheval Blanc 1947 France $304,375
5 Château Lafite 1869 France $230,000
6 Château Margaux 1787 France $225,000
7 Ampoule from Penfolds, Block-42 Cabernet Sauvignon 2004 Australia $168,000
8 Chateau Lafite Rothschild 1787 France $156,450
9 Henri Jayer, Vosne-Romanée Cros Parantoux 1999 France $136,955
10 Massandra Sherry de la Frontera 1775 Spain $43,500

France leads the way for luxury wines
What conclusions can we draw from the list? We all already knew that they like their wine in France, so the fact they produce the most expensive wines around won’t come as a huge shock.

Seven of the top ten most expensive wines ever sold hail from France, although special mention must go to the United States’ own Screaming Eagle Cabernet Sauvignon, made in Napa Valley in 1992. Only 175 cases were produced at a time when Screaming Eagle Cabernet hadn’t yet established itself as a premium wine producer.

Source: https://sothebysrealty.ae/

European Drinks Industry Unveils System For Developing E-Labelling

The CEEV – Européen des Entreprises Vins, and spiritsEUROPE have teamed up with QR code compliance solutions firm Scantrust, to unveil an updated version of the U-label labelling platform.

According to the groups, the strategic partnership will facilitate the easy creation of e-labels for both the wine, aromatised wine and spirits drinks.

The U-label by Scantrust aims to simplify compliance with the new EU labeling regulations for wineries in a cost-effective manner. Additionally, it assists spirits producers in advancing the implementation of the Memorandum of Understanding on consumer information, which was adopted in June 2019.

Empower Wine Producers
“When we conceived U-label, our goal was to empower European wine producers large and small with an affordable turnkey solution for navigating the new labeling regulations,” commented Ignacio Sánchez Recarte, CEEV Secretary General.

“This partnership with Scantrust represents a significant milestone in achieving that goal.”

In a statement, CEEV and spiritsEUROPE expressed their commitment to continue supporting and contributing their expertise in the wine and spirits industries to the U-label initiative.

The new U-label by Scantrust platform meets EU Regulation 2021/2117 requirements, including recent clarifications by the European Commission.

Comprehensive Information
“As European spirits producers, we are progressing fast in providing comprehensive, easily accessible consumer information via e-labels in combination with energy-information on-pack,” said Ulrich Adam, Director General of spiritsEUROPE.

U-label will allow spirits producers large and small to roll out state-of-the-art digital labelling solutions together with an experienced and reliable partner.

Sources: Européen des Entreprises Vins and spiritsEUROPE