A new funding mechanism moves Italy’s wine tourism strategy from policy ambition towards collective regional action. Italy’s new wine tourism support measure is less about subsidising individual cellar doors than strengthening entire wine-producing territories. Under ministerial decree no. 483420, dated 18 September 2026, eligible collective organisations can seek public contributions of up to 50% of […]
Italy is taking wine tourism beyond the cellar door and placing it firmly within national agricultural and regional development policy. The Italian government has introduced a new national framework supporting wine tourism in the country’s wine-producing regions, linking the reputation of Italian wine more directly with the landscapes, culture, hospitality and communities where it is
Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions Read More »
Travelling through Napa Valley, we made a stop at Oakville Grocery. This is the place to be seen and the place to shop in wine country. It’s one of those places where you go in for a look and you come out with a bag full of delicious things and of course a bottle of
Oakville Grocery: Where Napa Locals Come to Shop Read More »
Two new wine tourism destinations in Western Australia and Tasmania are showcasing a more ambitious approach to winery hospitality, bringing together wine, gastronomy, architecture, sustainability and sense of place. Australian wine group Overstory has expanded its visitor offering at Wayfinder Winery & Farm in Margaret River and Small Wonder in Tasmania’s Tamar Valley. Wayfinder’s new
Umbria has the vineyards, medieval hill towns, gastronomy and cultural heritage of a major Italian wine destination. Now is looking at how wine tourism can play a greater role in attracting international travellers and generating economic value across its rural communities. A recent high-level discussion in Montefalco brought together wine producers, regional representatives, researchers and
Portugal’s Douro Valley is marking 25 years as a UNESCO World Heritage Site and new figures demonstrate just how significant wine tourism has become to the region’s economy. When the Alto Douro Wine Region was inscribed on UNESCO’s World Heritage List in December 2001, the designation recognised a cultural landscape shaped by centuries of viticulture,
25 Years of UNESCO: How Wine Tourism Transformed Portugal’s Douro Valley Read More »
Even a trip to Costco can become a wine discovery in Napa Valley. I stopped by Costco in Napa and was impressed not only by the size of the wine department, but by the breadth and calibre of its selection. This is not your average Costco wine aisle. What immediately stood out to me was
Not Your Average Costco: Inside Napa’s Impressive Wine Selection Read More »
The Madeira Wine Festival held August 23 – September 13, 2026, demonstrated how a historic wine tradition can be transformed into a compelling, island-wide tourism experience. Taking place during harvest season, the three-week celebration extended far beyond conventional winery visits. Events unfolded across Funchal, vineyards, wine cellars and rural communities, connecting Madeira Wine with gastronomy,
Madeira Beyond the Glass: How Wine Heritage Becomes an Island-Wide Experience Read More »
The 35th Budapest Wine Festival, held September 9–12, 2026, demonstrated how successful wine tourism can extend far beyond the traditional cellar-door experience. For four days, the historic terraces and courtyards of Buda Castle became a showcase for Hungarian wine, gastronomy and culture, bringing producers, wine professionals and wine tourists together against one of Budapest’s most
Kent is no longer simply producing internationally respected English sparkling wine. It is developing the infrastructure, partnerships and visitor experiences required to become a globally recognized wine-tourism destination. The county is home to approximately 120 commercially active vineyards and more than a quarter of Great Britain’s vineyard area. Its 2025 harvest produced more than five
Kent’s Sparkling-Wine Moment: How a Vineyard Region Becomes a Global Destination Read More »
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