Wine Tourism

International Tourism Up 2% in Q1 2026 Amid Growing Uncertainty

International tourist arrivals grew 2% over the first quarter of 2026, despite disruption caused by the crisis in the Middle East in March. According to the latest data from UN Tourism, some 307 million tourists travelled internationally in the first quarter of 2026, about 6 million more than the same period of 2025. While the start of the […]

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Unique Wine Tourism Experiences – Portugal’s Cork Harvest: How a 2,000-Year-Old Tradition Is Becoming Wine Tourism’s Next Great Experience

Each spring as vineyards across Europe enter a period of rapid growth, another harvest quietly unfolds across Portugal’s landscapes, one that is increasingly attracting the attention of wine travellers, sustainability advocates, and experiential tourists. The annual cork harvest season has officially begun across Portugal, marking the return of one of the world’s oldest and most

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Domaine Auvigue’s 2026 Wine Tourism Season: Where Heritage, Chardonnay, and the Soul of the Mâconnais Converge

As wine tourism continues to evolve from product-focused experiences toward destination-driven engagement, Domaine Auvigue appears to be positioning itself at the forefront of this transformation. Located in Burgundy’s Mâconnais region, Domaine Auvigue along with Domaines Loron, has unveiled a sophisticated 2026 wine tourism program that integrates terroir, heritage, gastronomy, and experiential hospitality into a unified

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A Montefalco 2026: Three Days in the Heart of Umbrian Wine

The fourth edition of A Montefalco ran from April 26 to 28, bringing national and international press and trade professionals to the medieval hilltop town for three days of tastings, masterclasses, and winery visits. Thirty-one wineries participated, presenting the full range of Montefalco and Spoleto denominations alongside the newly released 2022 vintage of Montefalco Sagrantino

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UK Launches a Unified Digital Gateway for Wine Tourism

The United Kingdom’s wine tourism sector continues its quiet but decisive evolution, from fragmented regional experiences to a more integrated, discovery-led ecosystem. The launch of the UK Vineyard Guide marks a strategic step in that transition. Positioned as a centralized digital platform, the Guide aggregates more than 1,100 vineyards across England and Wales into a

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Robert Mondavi Winery Reopens: Redefining the Global Benchmark for Next-Generation Wine Tourism

Following a three-year transformation, Robert Mondavi Winery has reopened its historic Oakville estate, marking its 60th anniversary with what is arguably one of the most significant wine tourism reinventions in Napa Valley since the 1960s. The relaunch introduces a fully modernized visitor ecosystem, new hospitality and culinary spaces, expanded indoor-outdoor tasting environments, and advanced winemaking

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Vinitaly 2026: Wine Tourism and Market Diversification as Strategic Growth Engines for Italian WineVinitaly 2026: Wine Tourism and Market Diversification as Strategic Growth Engines for Italian Wine

At the opening of the 58th edition of Vinitaly in Verona, a clear strategic narrative emerged: the future growth of the Italian wine sector will be driven not solely by export expansion, but increasingly by wine tourism development and the diversification of international markets. Italy’s Minister of Foreign Affairs, Antonio Tajani, emphasized: “Wine is the

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Vinitaly 2026 Signals a New Era: How Wine Tourism Is Redefining the Global Wine Industry

In Verona this spring, the mood is shifting. At Vinitaly 2026, taking place April 14–17, 2026, the global wine community will once again gather to taste, negotiate, and forecast. Yet this year, something fundamental has changed. The conversation is no longer centred solely on vintages, pricing, or export markets. Instead, it is about people, place,

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Chile’s Wine Consumption Decline: Rethinking the Horeca Channel Through Wine Tourism Innovation

The decline in wine consumption is no longer a localized concern; it is a global structural shift. In Chile, this trend is particularly visible, as changing consumer behaviour intersects with evolving economic and cultural dynamics. Younger generations are not simply drinking less; they are drinking differently. The traditional model, volume-driven consumption anchored in restaurants, has

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Porto’s Historic “Factory House” Opens After 236 Years: A Rare Wine Tourism Experience Inside the Heart of the Port Trade

A New Chapter in Porto’s Wine Tourism Evolution The Factory House in Porto has opened its doors to visitors for the first time in its 236-year history. Long regarded as one of Europe’s most exclusive wine institutions, the opening represents a rare convergence of heritage preservation and experiential tourism, offering access not simply to a

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