Wine Marketing

SYMPOSIUM ‘ACT FOR CHANGE’ ENDS ON A COLLABORATIVE NOTE

Organized by Vinexposium June 20 and 21, 2022 at the Cité du Vin, the Symposium ‘Act for Change’ gathered over 35 international experts representing 17 nationalities for a series of discussions focusing on the future of wines and spirits between now and 2030. The event, which was held as part of Bordeaux Wine Week, ended […]

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A Summary of Wine Spectator’s 2022 “Grand Award” Winners

Wine Spectator has been honouring top international restaurants with extraordinary wine programs since 1981 with the “Grand Award.”  This award is granted to restaurants that show extraordinary commitment to wine service. The 2022 winners are profiled and listed alphabetically.  I highly recommend to all wine lovers and foodies that these global dining establishments should be

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Winechain (wiNeFT) Partners with CMA CGM Group for Logistics of Fine Wines 

Winechain the NFT platform (wiNeFT /Winechain NFT name) designed to create direct links to new generations of wine consumers around the world, has today announced the partnership with the CMA CGM Group. This global player in sea, land, and air logistics solutions will take a minority shareholding in Winechain alongside its founders. Winechain is the

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Wine News: NFL signs E. & J. Gallo as official wine sponsor

This past week the National Football League (NFL) and E. & J. Gallo Winery announced that E. & J. Gallo will be the official wine sponsor of the NFL. The multi-branded, multi-year partnership is uniquely structured to engage NFL fans and will include opportunities for local team activation, player imagery and appearances, on-site presence at

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Wine Brand Equity stabilizing after COVID, but yet to fully rebound

Building on feedback from over 25,000 wine consumers in 25 markets; representing over 400 million global wine drinkers, the fifth annual Wine Intelligence Global Wine Brand Power Index reveals a stabilization of wine brand equity, following the steep erosion of brand equity seen in 2021 amidst Covid disruptions. The 2022 data also suggests that global

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The Wine Business Institute Celebrates 25 Years on May 31st

The Wine Business Institute, of the School of Business and Economics, at Sonoma State University will be celebrating its 25th anniversary on Tuesday, May 31st, 2022, at the Wine Spectator Learning Center. Twenty-five years ago, forward-thinking leaders envisioned a new kind of partnership between academia and the wine industry, and the resulting vision became the

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New Zealand Winegrowers Join the Flight for a “White Wine Emoji”

There are currently only three symbols available on devices to denote wine currently are a glass of red, two clinking champagne flutes, and a bottle of sparkling wine. The US failed in their bid for a white wine emoji — perhaps New Zealand will have better luck. New Zealand Winegrowers is throwing its weight behind

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