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Wine Marketing Archives - Page 21 of 23 - Liz Palmer

Wine Marketing

Invivo Air – the world’s first winery airline embarks on its inaugural flight

New Zealand wine producer Invivo took to the skies on January 31st for its first official flight. Traveling from Auckland to Queenstown, 30 guests enjoyed a unique wine tasting at 18,000 ft, a vineyard tour, winemakers’ dinner and an overnight stay at the five-star Hilton Queenstown Resort & Spa. Over 16 Invivo wines were sampled […]

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South Africa Wine Exports Fall in 2022

According to recent data released by Wines of South Africa (WoSA), export volumes dropped 5% year-on-year to 368.8 million litres of wine. Sales by value declined 2.9% to ZAR9.9bn (US$577m). WoSA advised that this was due to adverse weather and supply-chain disruption. “The recovery of exports was hampered in 2022 by various factors out of

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Rioja to host the 2023 World’s Best Vineyards

“The World’s Best Vineyards” list is back in 2023 and will be hosted by Rioja, Spain.  Showcasing the best of wine tourism across the globe, the annual “World’s Best Vineyards” list will be revealed at a special live event in July. As well as its celebrated wineries, charming towns and quaint villages, Rioja is home

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2023 Concours Mondial de Bruxelles [Rosé Wine Session] Montpellier

I’m thrilled to be participating in as a judge in the upcoming Concours Mondial de Bruxelles [Rosé Wine Session] in Montpellier, France! In 2022, over 1,200 wines from 23 countries were entered in the rosé-only session designed for still, sparkling, semi-sparkling and fortified rosé wines. I’m looking forward to this year’s entries! Pays d’Oc is

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New Report: What percentage of Americans drink alcohol?

Here is the short answer… The percentage of US adults [18 years and older] who drink alcohol averaged 63% over the last two years, whereas 36% described themselves as “total abstainers.” The drinking rate ticks up to 65% when narrowed to adults of legal drinking age, which is 21 and older nationwide. Since 1939, Gallup

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CGA’s December’s “US Consumer Impact Report” reveals that bars and restaurants are essential for driving awareness of drinks brands

CGA by NielsenIQ’s latest consumer research reveals that bars and restaurants are essential for driving awareness of drinks brands, with 61% of consumers more likely to look for new brands in the on premise as opposed in stores and 54% stating they’ve made an in-store purchase of a brand that they first tried in the

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Bordeaux Index Launches Ultimate ‘Advent Calendar’ 12 Casks of Christmas

Since December 1, 2022 Bordeaux Index has been revealing a new cask for sale each day, which is available to purchase through a sign-up link on a first-come, first-serve basis. Sign up to receive news about the casks- https://mailchi.mp/bordeauxindex.com/12-casks-of-christmas The casks are selected from Bordeaux Index’s own current collection, with each day’s offering revealed by

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US [on-premise] Wine Sales Total $14.8 Billion

Wine sales in the US on-premise sector totaled $14.8 billion in the 52 weeks ended October 8, 2022 according to CGA Strategy by NielsenIQ. Latest data from the market research firm CGA Strategy reflects a 22% increase over the same period in 2021, but growth is slowing as the on-premise market recovery continues. Sparkling wine

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The Liv-ex “Power 100” 2022 – All About Burgundy

The Liv-ex Power 100, produced in conjunction with The Drinks Business Magazine, their annual list of the most powerful brands in the fine wine market. The Power 100 is a snapshot of the ever-changing landscape of the secondary market and this year’s list caught Burgundy at the very height of its latest upswing. For the

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Wine Enthusiast Magazine Announces Top 100

Wine Enthusiast’s reviewers blind-tasted over 20,000 wines and scored with a good portion receiving high scores to find the top 100 of 2022! The Enthusiast 100 puts the best of those discoveries front and center, calling out a savory, brambly Australian Pinot Noir from Giant Steps as the No. 1 wine of the year and

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