Beverage Marketing Archives

Barclays Predicts Global Alcohol Trends: Why Demographics Hold the Key

Articles, Beer, Beverage Marketing, Spirits, Whiskey, Whisky, Wine, Wine Economics, Wine Marketing, Wine News, Wine Research, Wine Trade, Wine Trends / liz admin

Several financial institutions, from Rabobank to BMO Capital Markets, have recently released reports on the state of the alcohol, including wine markets. But the most wide-ranging of these was The Future of Global Alcohol, produced by Barclays Investment Bank for its private clients, which is not publicly available. Areni spoke with Laurence Whyatt, the lead […]

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Four Key Trends Shaping Beer and Wine Design in 2025

Articles, Beer, Beverage Marketing, Wine, Wine Marketing, Wine News / liz admin

In the intensely competitive beer and wine industry, packaging and labelling represent the first, and at times, the only opportunity to leave a lasting impression. As graphic design trends continue to evolve, they provide innovative avenues to tell a compelling story, evoke nuanced emotions, and convey a sense of premium quality to potential consumers. Highlighted

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Spirits set to overtake wine as global drinking habits change

Articles, Beer, Beverage Marketing, News, Scotch whisky, Whisky, Wine, Wine Economics, Wine News / liz admin

According to a report from the World Spirits Alliance released on Wednesday, global sales of spirits such as vodka and whisky are expected to surpass wine as drinking preferences have shifted. The report from Oxford Economics and alcohol market research firm IWSR states 2.67 billion cases of spirits were sold in 2022, almost as many

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Canada’s 100 Best Restaurants 2024 Just Revealed

Articles, Beverage Marketing, Canada, Canadian Wine Industry, Locations reviews, Toronto, Wine, Wine and Food Pairings / liz admin

Canada’s 100 Best Restaurants List 2024 paints a vibrant portrait of Canada’s culinary scene. This year marks the 10th anniversary of Canada’s 100 Best. “The quality of our list and the publication we build around it is better than ever. The result is an asset to discriminating diners – locals and travellers alike,” said Jacob

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The Winners of the “Star Wine List” Announced

Articles, Beverage Marketing, Champagne, Wine, Wine Awards, Wine Economics, Wine in Moderation, Wine List, Wine Marketing, Wine News, Wine Trade, Wine Trends / liz admin

Star Wine List of the Year is the celebration of the great wine lists in the world and the teams behind them. The prize was awarded in ten categories, and the winners in each category got a Gold Star and qualified for the international final which will be held in June. The International Open was

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“World’s Best Bars” Five Bestselling Classic Cocktails 2024

Articles, Beverage Marketing, Cocktails, Events / liz admin

1. Negroni We continue to live in the age of the aperitivo, with Italy’s contributions to our collective cocktail canon holding on to two brightly-coloured spots in the top 10 this year – the Aperol Spritz in eighth position, and this first-place winner for the third year running. There are plenty of easier-drinking cocktails on

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IWSR Research: Who is winning in the moderation trend?

Articles, Beverage Marketing, Wine Economics, Wine in Moderation, Wine Marketing, Wine News / liz admin

According to IWSR research conducted in late 2023 across the top 10 no/low markets – Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the UK and the US – 44% of no/low consumers said they had switched to a no-alcohol drink from another non-alcoholic drink, such as soft drinks, water, tea or coffee. This

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The 10 most-consumed alcoholic drinks have been identified

Articles, Beer, Beverage Marketing, Cognac, News, Trending Topics, Whiskey, Whisky, Wine, Wine Trends / liz admin

Insider Monkey’s list of the 10 most-consumed alcoholic drinks have been identified in a new list that outlines which tipples we favour most. The analysts at the investment advisors Insider Monkey drew from their deeper dive report of the ‘20 Most Consumed Alcohols in the World’. Here is a list of the top 10, for

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US Adults 55+ are drinking more alcohol according to research

Articles, Beer, Beverage Marketing, Wine, Wine Economics, Wine Trends / liz admin

The percentages of 18 to 34-year-olds, who report that they either don’t drink, drank the past week, or sometimes drank more than they should, are all lower than they were 20 years ago, according to research conducted by American analytics company Gallup. Yet, drinking on all three metrics has trended up among Americans 55 and

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London-based Portman Group calls on government for “Low & No Alcohol Consultation”

Beverage Marketing / liz admin

The Portman Group is urging the UK government to do more to encourage the uptake of low & no alcohol drinks and launch a consultation on low-alcohol descriptors. The consultation would seek views on updating the terminology around the various ways in which products below 1.2% abv are marketed. The alcohol marketing regulator hopes to

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