The 10 most-consumed alcoholic drinks have been identified

Insider Monkey’s list of the 10 most-consumed alcoholic drinks have been identified in a new list that outlines which tipples we favour most.

The analysts at the investment advisors Insider Monkey drew from their deeper dive report of the ‘20 Most Consumed Alcohols in the World’. Here is a list of the top 10, for your review.

1. Beer
Global market size in 2022: US$793.74 billion

Beer is the most consumed alcohol in the world. In fact, after water and tea, beer is the most popular drink in the world. According to reports, in the 2022 brewing year, global beer production ended up increasing slightly year-on-year by 1.3% to 1.89 billion hectolitres. However, the market is yet to return to its pre-pandemic levels when production peaked at 1.91 billion hectolitres in 2019. The category has also evolved with consumer tastes as brewers look to satisfy the thirst of their audience. Plus, the overall demand for premium and low-calorie beers, the rising popularity of craft beer, and the continued expansion of distribution networks in emerging countries are all expected to continue driving growth in the global beer sector over the next few years.

2. Wine
Global market size in 2022: US$441.6 billion

The rising demand for premium and luxury wines has been reported alongside the growing popularity of wine tourism which have become key factors driving growth. According to the analysts, global wine consumption in 2022 was estimated to be at 232 million hectolitres, marking a decrease of 1% compared to the previous year. Year-on-year, wine consumption around the world has decreased at a regular rate and yet this can be mainly attributed to the decline in China’s consumption, which has lost an average 2 million hectolitres per year since 2018.

3. Liqueurs
Global market size in 2022: US$128.9 billion

Liqueurs, which are essentially distilled spirits that are sweetened with sugar or syrup, and often also contain fruit, herbs, and oils, can be sweet or bitter depending on the flavours used.

4. Baijiu
Global market size in 2022: US$95.21 billion

Baiju plays a prominent role in China’s drinking culture and has done so ever since the Ming Dynasty. It is most distilled from sorghum, although other grains – including rice, wheat, corn, and millet – are also available in blends throughout the country. Last year, consumers in China consumed US$91 billion worth of baijiu, yet it remains less well-known outside the nation.

5. Whisky
Global market size in 2022: US$64 billion

As millennials are increasingly beginning to experiment with different drinks and assisting in the rise of ‘cocktail culture’, the use of whisky as a premium ingredient has increased in bars. 2022 was hinted to be a great year for Scotch whisky and exports of Scotland’s native spirit hit US$7.5 billion last year, the highest figures ever. Whisky exports by volume also rose, with the number of 700ml bottles shipped overseas up by 21%, to 1.67 billion.

6. Vodka
Global market size in 2022: US$25.98 billion

Vodka continues to be the most consumed spirit in the US and has been since 1970. Around 78.1 million cases of the spirit were sold in America in 2021 and by 2022, 28.1 million 9L cases were sold globally.

7. Cider
Global market size in 2022: US$17.9 billion

Cider has risen in popularity significantly over the last decade and can also flex with the seasons. In the UK, Insider Monkey outlines how cider continues to be a popular alcoholic drinks category with an off-trade value sales growth in the UK of 5.2% over the past year. Some 47.8% of all British households now regularly buy cider – up from 45.5% last year.

8. Rum
Global market size in 2022: US$17.4 billion

While rum sales are still dominated by major producers, many consumer preferences are said to be moving away from value options and towards an appreciation for craft and aged rums instead. Made from fermented sugar cane juice, rum also provides a key function in cocktail culture.

9. Gin
Global market size in 2022: US$15.3 billion

There are, reportedly, three main reasons for gin’s continued popularity – taste, versatility, and the variety now available. The UK is the largest exporter of gin in the world and, according to His Majesty’s Revenue and Customs (HMRC) data, gin exports from Britain hit US$879 million last year, up from US$651 million in 2021.

10. Tequila
Global market size in 2022: US$14.7 billion

Tequila’s popularity has been on the rise for years, and in 2021 it surpassed whisky in retail sales. The analysts found that the growth in popularity of Tequila can primarily be attributed to several factors, including the expansion of the premium spirits sector as well as the introduction of new flavours, and a greater social media presence.

Cask Whisky Association officially launches

The Cask Whisky Association has just launched in the whisky sector which will protect buyers who buy and sell casks.

This new association is made up of two boards and advisors, including cask whisky businesses, distilleries, independent bottles and whisky experts, alongside legal and insurance professionals.

Colin Hampden-White, Chairman of the advisory board and spokesperson, states “The CWA’s goal is to uphold the overall reputation of the Scotch whisky industry.”

“The Cask Whisky Association exists to protect private customers from unscrupulous business practices and traders, and safeguard independent bottlers from over-inflated pricing,” he said. “Our members are committed to, and will provide guidance on, best practice.”

Wendy Chamberlain MP, chair of the Scotch Whisky All Party Parliamentary Group states: “Having met with the Cask Whisky Association, I am aware that there are many reputable organisations who want to provide good investment opportunities to enthusiasts and investors alike. The actions of bad actors in this field risk harming not only consumers but the reputation of Scotch whisky and the long-term viability of the industry as a whole.”

The association has also met with Lord Richard Harrington, who states “This type of cross-industry collaboration is welcomed. Where blind spots in regulation exist, such as in the cask investment space, it is encouraging to see different parts of the industry coming together to address the issues that emerge. Scotch is a true British success story so measures must be put in place to protect the integrity of the sector.”

A full list of Cask Whisky Association members will be published in November.

Irish whiskey category is expected to grow in the next few years

Global Irish whiskey volumes are estimated to increase, according to a recent research report by Technavio. The research data has identified that between 2021 to 2026, the global Irish whiskey category will grow by US$1.54 billion. It is also anticipated that the category’s momentum will “decelerate at a CAGR of 5.33% during the forecast period”.

The report includes financial performances, growth strategies, product innovations, new product launches, investments, and growth in market share, and has found that the Irish whiskey category is “concentrated” among “a few prominent vendors”.

According to Technavio, the Irish whiskey category is “subject to rapidly changing consumer demands and preferences” and many of the “major vendors are focusing on acquiring smaller brands to increase their market presence”.

The report further details how the Irish whiskey category’s growth is being driven by the “increasing demand for premium whiskey” i.e., Micil Distillery has launched two new Irish whiskeys, namely Micil Inverin small blended Irish whiskey, and Micil Earls Island Single Pot Still Irish Whiskey.

Additionally, the findings set out how the “increasing demand for craft whiskey is a key trend in the market” since “it is perceived to be made with high-quality ingredients and has a better taste”. For instance, in November 2020, Craft Irish Whiskey Co. launched a new limited-edition Irish whiskey called The Taoscán Irish Whiskey.

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Berry Bros. & Rudd – Some History and the Women Behind the Brand

On my way to 67 Pall Mall Wine Club for a meeting, I had some time, so I wandered into No.3…Just stepping through the front door it was a feast for my senses …. the ancient floorboards, mahogany wall paneling, antique furniture, Royal Warrants, old wine books and catalogs.  Looking closer I saw portraits of former Royal family members who were regular customers, and a framed letter from the White Star Line informing Berry Brothers of the loss of 69 cases of wine and spirits in the sinking of the Titanic in 1912. What history! In short, the Berry Bros. & Rudd head office is a historian’s dream.

No. 3 St. James’s Street, London

No. 3 St. James’s Street is now used as the company’s headquarters. No.3, as it’s known, contained Berry Bros. & Rudd’s main retail premises until mid-2017, when these moved around the corner to a purpose-built shop at 63 Pall Mall.

Berry Bros. & Rudd, founded in 1698, and is Britain’s oldest, family-owned wine and spirits merchant. Still trading from No.3 St James’s Street, London, they have two Royal Warrants and five Masters of Wine on staff. Their services also include Other services it offers include wine investment, wine storage, a wine club, tutored tastings, wine events and educational courses.

Royal Warrants

Berry Bros. & Rudd has been the official wine supplier to the British Royal Family since King George III and received its first Royal Warrant of Appointment in 1903 from King Edward VII. Queen Elizabeth II granted the company her royal warrant in 1952, while Prince Charles, now King Charles lll, granted his in 1998.

Despite being 324 years old in 2022, Berry Bros. & Rudd remains at the forefront of wine and spirits innovation. Their current range of over than 4,000 wines is sourced from over 25 countries.

Berry Bros. & Rudd seems to embrace progress, and at the same time value their traditions. Still run by members of the Berry and Rudd families and they also continue to supply the British Royal Family, since King George III.

Women of Berry Bros. & Rudd

Berry Bro & Rudd has been run by the same two families for centuries; It has survived world wars and pandemics, but there is a fleet of female leaders who have shown, and now show that this historic business can and emerge stronger than ever.

The family firm began life as a grocery store in 1698, founded by a woman now known as “Widow Bourne.”

Elizabeth Rudd “Lizzy” is the current Chairman, who is currently planting the seed for the next generation with her ambitious sustainability plans and creating affordable wine investments.

Emma Fox, Chief Executive Officer, was appointed July 2020.  She has been an independent director of the firm’s board since October 2017.

“Over the past few years as a director, I have got to know BB&R very well, I share its values and am passionate about a culture where people flourish and have fun,” Fox said.

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A Scientific Journal Proves Terroir’s Influence on Whisky  

A recent scientific study conducted by Foods, a scientific journal of food science has provided “conclusive proof” of terroir’s influence on whisky. The researchers say that this paves the way for an “Appellation Controlée System” of provenance similar to that used for wine.

The whisky industry has long been debating the influence of terroir on whisky, with some claiming that any effect would not ‘survive’ the distillation process. However, the authors of this academic paper say they have found proof of terroir’s existence in whisky.

The paper, entitled ‘The Impact of Terroir on the Flavour of Single Malt Whisk(e)y New Make Spirit’, was published February 18th, 2021 by the Whisky Terroir Project, a joint venture between Waterford Distillery in Ireland, Oregon State University, Teagasc Food Research Centre, Enterprise Ireland, Minch Malt and the Irish Department of Agriculture, Food and the Marine.

The study explores the differences found in spirits made from two barley varieties: Olympus and Laureate, which are grown on two farms in different environments in 2017 and 2018. One sample was grown in Athy in County Kildare, while another was cultivated in Bunclody, County Wexford.

Each sample was micro-malted and distilled under laboratory conditions to produce 32 whisky distillate samples. These samples were then tested using gas chromatography–mass spectrometry–olfactometry (GC/MS-O) technology as well as by a panel of sensory experts.

The tests isolated over 42 different flavour compounds, half of which researchers said were “directly influenced by the barley’s terroir”.

Eight of these compounds – (E)-2-nonenal, β-damascenone, 3-methyl-1-butanol, furfural, ethyl hexanoate and 1 unidentified compound (unknown 10 with a herbal/grass character) – were deemed the most influential, with a further 15 having an impact on the aroma, but to a lesser extent.

Barley grown in the sheltered inland Athy site had higher pH levels and increased calcium, magnesium and molybdenum in its limestone-based soil. Temperatures were higher and more consistent than the more exposed Bunclody site, with lower rainfall. The new make spirit produced from barley grown in Athy had flavours of toasted almond, with a malty, biscuity and oily finish.

Bunclody’s barley, which was grown on shale-based soil with increased amounts of iron, copper and manganese, produced a spirit that was lighter and more floral with fresh fruit flavours. The site was closer to the coast and experienced more changeable weather conditions.

Dr. Dustin Herb, the lead researcher, and post-doctoral research at Oregon State University, states: “This interdisciplinary study investigated the basis of terroir by examining the genetic, physiological, and metabolic mechanisms of barley contributing to whisky flavour. Using standardised malting and distillation protocols, we preserved distinct flavours associated with the testing environments and observed year-to-year variations, indicating that terroir is a significant contributor to whisky flavour.”

“Critics claimed any terroir effect would be destroyed by the whisky-making process, saying there is no scientific evidence to prove that terroir even exists. Well, there is now.”

The paper concluded: “This study has clearly demonstrated variations in the contribution of the aroma active volatiles and sensory attributes in these new make spirits and reflects changes in barley growth in relation to environmental elements including soil nutrients and prevailing seasonal weather patterns, and therefore reveals a “terroir” effect.

“This has not been previously determined and creates the possibility of producing whisk(e)y from different “vintage” with new make spirit that encompass the factors impacting on the growth of the barley variety as well as the subsequent processing parameters.

“Further research is required to better understand the specific environmental impact on barley growth and the management and processing thereof with respect to the genetic, physiological, and metabolic mechanisms contributing to the terroir expression of new make spirit and whisk(e)y.”

Source:  Foods, www.mdpi.com