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Wine Marketing Archives - Page 22 of 23 - Liz Palmer

Wine Marketing

“World of Zero” to dominate Hall 1 at ProWein 2023

Alcohol-free or “zero” wines are a trending topic with quite some potential. Kylie Minogue is launching her first non-alcoholic sparkling rosé wine of the same name, to be sold in British Tesco supermarkets, among other locations. “Zero” is also playing an increasingly important role in food service. Increased health awareness and changing consumer behavior among […]

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OIV Releases 2022 Global Wine Production Projections

OIV releases its report on 2022 Global Wine Production Projections and here are their findings: Severe drought and extreme heat pose a new threat to wine production. In 2022, despite the heat wave that touched many regions of the world, global wine production volume is expected to be at a level similar to the one

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“Monopoly Napa Valley Edition” unveiled this week

The World’s Most Popular Game Monopoly now has a Napa Valley Inspired edition Featuring Napa Cellars Winery, among other local businesses and Landmarks. Top Trumps, the American division of Winning Moves International (creators of classic games and puzzles) this week released “MONOPOLY Napa Valley Edition” under license from Hasbro. This version of the game replaces

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The Science Behind Nonalcoholic Wine – Smithsonian Magazine

Here is an interesting read from Smithsonian Magazine ….drinking habits are changing, and vintners are exceeding tasters’ expectations with new options stripped of their alcohol. Market Research Firm Fact. MR estimated that global nonalcoholic wine sales reached $1.6 billion in 2021 and will double in the next decade. https://www.smithsonianmag.com/innovation/the-science-behind-nonalcoholic-wine-180980805/ #wine #winelovers #vitners #nonalcoholic #alcoholfree #drinks #sober #drinkstagram

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Berry Bros. & Rudd – Some History and the Women Behind the Brand

On my way to 67 Pall Mall Wine Club for a meeting, I had some time, so I wandered into No.3…Just stepping through the front door it was a feast for my senses …. the ancient floorboards, mahogany wall paneling, antique furniture, Royal Warrants, old wine books and catalogs.  Looking closer I saw portraits of

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SYMPOSIUM ‘ACT FOR CHANGE’ ENDS ON A COLLABORATIVE NOTE

Organized by Vinexposium June 20 and 21, 2022 at the Cité du Vin, the Symposium ‘Act for Change’ gathered over 35 international experts representing 17 nationalities for a series of discussions focusing on the future of wines and spirits between now and 2030. The event, which was held as part of Bordeaux Wine Week, ended

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A Summary of Wine Spectator’s 2022 “Grand Award” Winners

Wine Spectator has been honouring top international restaurants with extraordinary wine programs since 1981 with the “Grand Award.”  This award is granted to restaurants that show extraordinary commitment to wine service. The 2022 winners are profiled and listed alphabetically.  I highly recommend to all wine lovers and foodies that these global dining establishments should be

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Winechain (wiNeFT) Partners with CMA CGM Group for Logistics of Fine Wines 

Winechain the NFT platform (wiNeFT /Winechain NFT name) designed to create direct links to new generations of wine consumers around the world, has today announced the partnership with the CMA CGM Group. This global player in sea, land, and air logistics solutions will take a minority shareholding in Winechain alongside its founders. Winechain is the

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Wine News: NFL signs E. & J. Gallo as official wine sponsor

This past week the National Football League (NFL) and E. & J. Gallo Winery announced that E. & J. Gallo will be the official wine sponsor of the NFL. The multi-branded, multi-year partnership is uniquely structured to engage NFL fans and will include opportunities for local team activation, player imagery and appearances, on-site presence at

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Wine Brand Equity stabilizing after COVID, but yet to fully rebound

Building on feedback from over 25,000 wine consumers in 25 markets; representing over 400 million global wine drinkers, the fifth annual Wine Intelligence Global Wine Brand Power Index reveals a stabilization of wine brand equity, following the steep erosion of brand equity seen in 2021 amidst Covid disruptions. The 2022 data also suggests that global

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