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Wine Marketing Archives - Page 20 of 23 - Liz Palmer

Wine Marketing

Coravin Launches Single-Serve Vinitas System

Coravin, a global wine technology company, revolutionized the way wine is consumed 10 years ago with the launch of its preservation system that pours wine without removing the cork. Coravin is now disrupting the category again with the launch of its next industry-changing device, Coravin Vinitas™, designed to help businesses share preserved tastings of wine […]

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Anteprima Sagrantino 2023 – Exploring the wonderful wine escape of Umbria more seriously, Filippo Magnani

One of Italy’s most unique native varieties, and Umbria’s flagship grape “Sagrantino” was showcased on April 19th and 20th in the charming town of Montefalco at the 2023 Anteprima Sagrantino. The Anteprima Sagrantino is an opportunity each year for wine professionals to rediscover this symbol of Umbria’s heritage. This year was the release of the

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Anteprima della Vernaccia di San Gimignano, discovering a truly unique wine in Tuscany “The White Queen in a Land of Red Kings” – Filippo Magnani

A few weeks ago, experts, wine enthusiasts and the press gathered in the charming town of San Gimignano on February 16th to taste not only the new vintages of Vernaccia di San Gimignano, but also the reserve wines not yet released on the market. 41 wineries and 96 wines were presented to the Italian and

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Smart Technology Helps Wine Tourism Grow in South Africa

Vinpro, together with the Cape Winelands District Municipality is funding a new wine tourism research pilot program to generate tourism intelligence and help South African wineries grow their Direct-to-Consumer business. Launched in March of this year with sixteen wineries, this new pilot program is a continuation of one of Vinpro and the SA Wine Routes

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Chianti Classico Collection 2023: producers who embody passion, and strive for excellence – Filippo Magnani

The Chianti Classico Collection 2023 came together this year, for its flagship event, “Anteprime Toscana.” The Collection plays an important role in spreading awareness and improving transparency of one of Italy’s most charming and multifaceted wine territories. The “Collection” took place in the beautiful Leopolda Station in Florence. It was the 30th edition, hosting a

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Old World Wines Gaining Share Across US On-Premise

CGA by NIQ’s latest On-Premise Measurement Research explores the share of total wine, with a focus on domestic white and red wine categories across the US, to highlight the opportunities for suppliers as old-world wines continue to gain share. Using insights from the latest 52-week period of CGA’s OPM data to 12/31/2022, it is apparent

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The Think Tank on Talent in Wine Tourism – Part I

The Think Tank on Talent in Wine Tourism took place March 23 and 24 2023, ahead of the 7th UNWTO World Conference on Wine Tourism, November 2023 in La Rioja, Spain. The overall objective was to address the current situation of wine tourism training at the international level and to identify the specific training needs

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New Index “WB Stock Index (WBIX)” Tracks Performance of Public Wine Companies

A new tool rooted in publicly traded wine companies and offering insights into the health of the wine sector has launched on winebusiness.com. The WB Stock Index (WBIX) is a composite metric representing a portfolio of 13 publicly traded wine companies, weighted by each company’s annual wine revenue. The index reflects the daily percentage change

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Winelikes and Balzac Communications partner to launch social networking app

The new social networking app “Winelikes” will be released as a beta version in a few weeks, connecting wine drinkers, wineries, bars and restaurants.  The new app is designed to grow consumers’ wine knowledge, wine palates and help them share experiences along the way. The app will allow you to generate a taste profile that will

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Women for WineSense Host “Connect Symposium”

This Thursday, February 9, 2023 between 4:00 – 6:00 p.m, the Napa/Sonoma chapter of Women for WineSense will host a “Connect Symposium” at Charles Krug Winery [with online members-only additional livestream.] The event will include attendees from wineries, vineyards, and other industry members.  The reception will be followed by a presentation featuring proprietary consumer research

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