Japan

Asahi Breweries launches a 1,000-person virtual bar in Japan tomorrow!

  Tomorrow, Asahi Breweries is opening a 1,000 person ‘virtual bar’ in Japan. Their flagship brand Asahi Super Dry will be leading event. The platform being used is Zoom and it will be hosted by well-known comedians and brand ambassadors. 1,000 consumers will be attending. Also, Zoom background designs featuring Asahi Super Dry are available […]

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Japan Overtakes Germany in Champagne Export Market

Japan has overtaken Germany in export volumes of champagne for the first time in history, according to recent data provided by Comité Champagne. Japan imported 12.8m bottles between 2016-17, which is a 21.3% increase on the previous year, leapfrogging them above Germany into third place. “Over the past 20 years, Japan has produced 3,000 sommeliers

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