#TBT FIVE TOP CHAMPAGNE BRANDS BY GLOBAL SALES FOR 2014

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2014 Champagne sales hit second highest total on record with
over 308m bottles of Champagne being sold. This represent a 1% rise in global Champagne sales from 2013.

The Comite Champagne, formerly the CIVC, also estimated that worldwide Champagne sales reached 4.5bn euros in value terms, up from 4.3bn euros in 2013 and the second highest annual total on record, behind 2007.

This suggests consumers have traded up to higher priced Champagne, despite fierce discounting. Exports drove the increases in volume and value in 2014.

Most champagne houses, growers and co-operatives lowered their dosages since the start of the century, with an average reduction of 2.8 g/l over the last 15 years, a measurable reflection of an increase in BNV quality resulting from harvesting riper, cleaner grapes, and producing richer, more complex blends.

Compiled here is a list of the top Five Champagne brands, by global sales, for 2014. Where are your favourite Champagnes ranked?

1. Moët & Chandon 

Size (approx. annual sales, 2014): 2.45m cases

Cellar master: Benoît Gouez

It’s widely acknowledged that the quality of the world’s biggest Champagne brand – and flagship wine in the LVMH stable – has improved since Benoit Gouez became cellar master in 2005.

Within the last decade the category leader has benefitted from updated winemaking facilities, an increased proportion of reserve wine, better viticultural management and, as a result, riper fruit and richer, cleaner wines, which, in turn, have allowed for a lower dosage – Moët dropped to 9g/l in 2012, having previously hovered around 12 g/l.

During this period, they shifted its celebrity allegiance from actress Scarlett Johansson to tennis star Roger Federer – who remains the global Moët brand ambassador today.

In recent years the brand has not been tempted to release a drier variant of Moët and the house has no extra brut (6 g/l or below) or brut nature (0 g/l) Champagne, but, in the same year it discontinued its White Star, Moët introduced the Ice Impérial, which, with a 45 g/l dosage, is a much sweeter version designed for serving over ice.

Brand owner: Moët Hennessy

Head office: 20 Avenue de Champagne, 51200, Epernay, France

Website: www.moet.com

Product range: Moët & Chandon, Impérial NV, Rosé NV, Ice Impérial, Grand Vintage Blanc, Grand Vintage Rosé

2. Veuve Clicquot

Size (approx. annual sales, 2014): 1.55m cases

Cellar master: Dominique Demarville

Similar to Moët, Veuve Clicquot has seen its dosage fall by a few grams per litre over the last decade, but has retained its relatively opulent style, a function of the high Pinot Noir content in the blend, as well as high proportion of reserve wine, and more than 30 months spent ageing on its lees in the cellars.

It is the first brand to use biodegradable gift boxes made from its own grapes.

Brand owner: Moët Hennessy

Head office: 13 Rue Albert Thomas, 51100, Reims, France

Website: www.veuve-clicquot.com

Product range: Brut Yellow Label, Rosé, Demi-Sec, Vintage, Rosé Vintage, Cave Privée, La Grande Dame

3. Nicolas Feuillatte

Size (approx. annual sales, 2014): 875,000 cases

Cellar master: David Hénault

Director of winemaking: Guillaume Roffiaen

Made at, and owned by, the cooperative The Centre Vinicole Champagne Nicolas Feuillatte (CV-CNF), the brand has access to 2,250 hectares of grapes from 5,000 growers at a winery which can ferment as much as 300,000 hectolitres each year.

Founded in 1976 – the label has a strong following for its contemporary packaging, good value blends, and partnerships with the arts.

Nicolas Feuillatte’s best selling blend is its Brut NV, accounting for 80% of sales.

Brand owner: Centre Vinicole–Champagne Nicolas Feuillatte Head office: Chouilly, BP 210, 51206, Epernay Cedex, France

Website: www.nicolas-feuillatte.com


Product range: Brut NV, Brut Réserve, Brut Grande Réserve, Demi Sec, Rosé NV, D’Luscious Rosé NV, Brut Vintage, Brut Extrem’, Cuvée Spéciale Vintage, Brut Chardonnay Vintage, One Four Brut, One Four Rosé, Cuvée 225 Brut Vintage, Cuvée 225 Rosé Vintage, Grand Cru Chadonnay Vintage, Grand Cru Pinot Noir Vintage, Palmes d’Or Brut Vintage, Palmes d’Or Rosé Vintage

4. G.H Mumm Cordon

Size (approx. annual sales, 2014): 638,000 cases

Cellar master: Didier Mariotti

Famous for its red stripe and regular appearances on Formula 1 podiums, GH Mumm sits alongside Perrier-Jouët in the Pernod Ricard Champagne portfolio.

Niche, but excellent Champagnes in the range include the Mumm de Cramant blanc de blancs and Mumm de Verzenay blanc de noirs – the latter launched in 2012, initially just for the French market

Brand owner: Pernod Ricard

Head office: 29 rue de Champ des Mars, 51053 Reims, France

Website: www.ghmumm.com

Product range: Brut Cordon Rouge, Brut Rosé, Demi-Sec, Brut Millésimé, Mumm de Cramant Blanc de Blancs, Mumm de Verzenay Blanc de Noirs, Brut Séléction, Cuvée R. Lalou


5. Laurent-Perrier

Size (approx. annual sales, 2014): 545,000 cases

Cellar master: Michel Fauconnet

It is the largest family-owned house in France and currently headed by Alexandra and Stephanie, daughters of the legendary Bernard de Nonancourt

Brand owner: Group Laurent-Perrier

Head office: Domaine Laurent-Perrier, 51150, Tours-sur-Marne, France

Website: www.laurent-perrier.com

Product range: Brut NV, Rosé NV, Ultra-Brut, Demi-Sec, Brut Millésimé, Grand Siècle, Les Réserves Grand Siècle, Alexandra Rosé

Source: Drinks Business and Decanter

Veuve Clicquot RICH – The Champagne for Mixologists

images2Each year LVMH unveils exclusive new products that celebrate the summer season.
One of their latest sun-drenched offerings debuts with “RICH”, a new champagne from Veuve Clicquot. Enveloped in seductive silver foil, RICH is an exciting new expression of Veuve Clicquot’s savoir-faire, created specially to be used in mixed cocktails. RICH is sweeter than other champagnes and brings out the best in the fruit and vegetable that it’s mixed with.

Cellar Master Dominique Demarville reconnected with the origins of Champagne-making traditions, when sparkling wines were dubbed “rich” because of their sugar content. A perfect example is the 1840 Veuve Clicquot found at the bottom of the Baltic Sea off the Aland Islands, which contained more than 150 grams of sugar.

Intrigued by this style of champagne, Demarville set out to reinvent this tradition with a fresh approach. Working with mixologists, he composed a cuvée with much higher sugar content than other Veuve Clicquot champagnes, at the same time increasing the percentage of Pinot Meunier grapes in the assemblage to emphasize the freshness and fruitiness of RICH.

Designed to be enjoyed on the rocks or bring out the Clicquologist in you and combine Veuve Clicquot RICH with pineapple, grapefruit zest, cucumber, celery, pepper or tea.

“Sugar in champagne is like spices in a recipe: when the dose is perfect it reveals new aromas and transforms the palate,” Dominique Demarville explains.

Veuve Clicquot Introduces Biodegradable Potato Packaging

carnet-de-bulles-_packaging-vc_naturally-1Veuve Clicquot has joined the biodegradable packaging revolution with a 100% biodegradable way to store a bottle of champagne, and keeping it chilled. “Naturally Clicquot” was created by designer Cédric Ragot using recyclable paper and potato starch.

With the isothermal properties, the packaging will keep the champagne chilled for up to 2 hours after it’s taken out of the ice bucket or refrigerator.

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Veuve Clicquot Opens Hôtel du Marc to the public this weekend only

Hôtel du Marc, Veuve Clicquot Ponsardin’s private mansion in Reims, France is opened to the public this weekend only: Saturday, June 15 and Sunday, June 16. Usually serving as private lodgings for invited guests of Veuve Clicquot, the 173-year-old neoclassical abode will open its doors for a series of exclusive tours as part of Les Journées Particulières, the LVMH Group’s heritage celebration.
Constructed in 1840 under the supervision of Édouard Werlé, successor to “The Grand Dame of Champagne” Madame Clicquot, Hôtel du Marc has served as a home away from home for guests of the brand—who come from all over the world for invite-only tastings—for almost two centuries.

After a four-year renovation by renowned Architect Bruno Moinard (known for his work with Cartier, and the auction rooms at Christie’s New York) to its original grandeur, Hôtel du Marc reopened in the fall of 2011.

Each room is designed with its own theme and backstory, for instance, the Uzès Room is named after Duchesse d’Uzés, Madame Clicquot’s granddaughter and pays tribute to Veuve Clicquot’s longstanding relationship with Italy, which goes back to 1772, the year of the brand’s founding when the first 60 bottles of Champagne were sent to Venice.

Louis Bohne, a Veuve Clicquot salesman who singlehandedly helped to turn Russia into one of the world’s thirstiest champagne consumers during the French invasion of 1812, also has a room named in his honor. The faux fur headboard is meant to symbolize protection from the harsh Russian winters, which are seen in the block of crystal that forms the bench at the foot of the bed.

There is innovative artwork abound, with commissioned pieces from celebrated artists as Pablo Reinoso, whose spaghetti bench occupies the second floor landing – my favorite!

One of the house’s most enviable features is, of course, its private wine cellar—home to thousands of bottles and several vintages of Veuve Clicquot La Grande Dame, one of the brand’s rarest blends.

Throughout the mansion, there are lots of fun and unexpected twists. In the library, there’s a stuffed ostrich named Nicole — named after Madame Clicquot.