Whisky Tourism

Johnnie Walker Blue Label: 1 in 10,000 Casks – Holiday Indulgence in a Glass

 Few luxury spirits occupy the cultural and commercial space that Johnnie Walker does – instantly recognizable, rigorously consistent, and deeply rooted in Scotch whisky tradition. Johnnie Walker stands as a case study in how heritage and innovation can move in step. Within its portfolio, Johnnie Walker Blue Label represents the pinnacle: a deliberately rare, meticulously […]

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Johnnie Walker opens eight-storey visitor centre in Edinburgh

Diageo has recently opened its Johnnie Walker visitor centre on Princes Street in the centre of Edinburgh. The eight-floor experience has been four years in the making and is the centrepiece of Diageo’s £185million investment in scotch whisky tourism in Scotland. “This is a proud day for everyone,” said Diageo chief executive Ivan Menezes. “Johnnie

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