The World’s Most Popular (Googled) Beer

New research data from Maxima Kitchen Equipment has just revealed the most popular beer in the world according to Google.

Corona beer topped the list, with the brew being the most searched beer in 62 out of 188 countries. Heineken came in second place in the world’s most popular beer rankings, as the most Googled beer in 20 countries.

Searches for Corona beer top the rankings in countries including the US, where it receives an average of 42,000 searches every month, Germany, which Googles the beer around 22,000 per month, as well as the UK, Japan and Australia.

Corona, which placed 63rd on the Forbes World’s Most Valuable Brands 2020, is also the most searched beer in the country of its origin, Mexico, where it receives around 30,000 searches each month.

Second-placed Heineken is the most searched beer in 20 countries, including Brazil, where it receives 73,000 searches each month, Russia and Egypt.

Beer accounted for some 45% of all alcoholic beverage sales in the US in 2019, which gave it the biggest share of alcohol sales in the country.

A spokesperson for Maxima Kitchen Equipment said of the research: “Beer is one of the world’s favourite drinks, and it’s fascinating to see which brands are attracting the most Google searches around the world. The brands at the top of the list will hope they can convert those searches into sales.”

Beer production worldwide is 1.91 billion hectolitres – the equivalent of 76,000 Olympic swimming pools.

#beer #beerlovers #beerresearch #beerstats #Coronabeer #Corona #Monday #mondayvibes #beernews #craftbeer #ipa #stout #drink #beerstagram #instabeer  #beersofinstagram #beertime #cocktails #Heineken

Colorado’s “Beckenridge Brewery” will be delivering beer by Reindeer this holiday season to 10 lucky winners

Breweries from pole to pole are finding new ways to be creative this year –Colorado’s Beckenridge Brewery has decided to take things one step further to provide a few lucky locals the opportunity to receive their beer by reindeer.

Taking home delivery to the next level this holiday season, the Anheuser-Busch owned brewery is giving 10 Colorado residents the opportunity to receive a mini keg of Christmas Ale right to their front door pulled by Santa’s special helpers. Teaming up with the nearby Moon Deer Ranch, the two soon-to-be iconic companies decided that reindeer could have a huge impact on people’s morale, so what better time than now to put them to work?

The contest, which can be entered by visiting their website: https://www.breckbrew.com/ReinderDeliverySweepstakes

And runs until December 2 with deliveries to the winners in the Denver and Cascade areas taking place on December 5 and December 6, respectively.

In addition to your “reinbeer” delivery—which is at no charge, btw—winners will receive a Christmas Ale t-shirt, Christmas beanie, and a 12-pack of Christmas Ale. You will also receive the bragging rights that come along with having a reindeer pull up to your front door. What better way to end 2020!!

 

 

 

Rochefort Trappist Brewery Resurrects It’s 100-Year-Old Beer Recipe

Belgium’s Abbey of Notre-Dame de Saint-Remy, also known as Brasserie Rochefort, or Rochefort Brewery, has been brewing Trappist ales since 1797. For the first time in more than half a century, the historic brewery is releasing a new beer.

Monks at the abbey started producing a blonde Trappist in 1920 but discontinued production after just three years. One hundred years on, that recipe is being revived in Rochefort’s new “Triple Extra.”

“We had been considering making a new blonde beer for a long time, but now the time was right,” the brewery states.

François Mathy, production manager at Rochefort, said the new 8.1-percent ABV blonde beer was inspired by the monk’s original recipe, but “adapted to modern times.”

Those hoping to get their hands on the blonde Trappist may have to wait sometime. As of publishing, it’s unclear where Triple Extra will be sold and how much has been made. Thankfully, it seems like this one is set to stick around for more than three years.

“We have made the first brew and are surprised by the quality of the beer, which is close to the optimum,” Mathy told local Belgian news. “But we will remain attentive to consumers and make possible adjustments in order to further improve it.”

Women in Wine Talks is thrilled to have Janet Dorozynski, Trade Commissioner for Canadian wine, beer and spirits at Global Affairs Canada speak July 7th 1:00 pm

 

Women in Wine Talks is thrilled to have Janet Dorozynski, Trade Commissioner for Canadian wine, beer and spirits at Global Affairs Canada, the only national government job of its kind in the world speak July 7th at 1:00 pm.

https://www.eventbrite.com/e/women-in-wine-talks-qa-with-janet-dorozynski-of-global-affairs-canada-tickets-111308560902

About this Event

A wonderful and interactive (Zoom Talk) opportunity to hear from Dr. Dorozynski and learn about Global Affairs Canada export initiatives to promote the sale of Canadian wines and spirits around the world.

About Janet Dorozynski, PhD, DipWSET

Janet Dorozynski has had a multi-faceted career working in and with the international and Canadian wine industry for two decades. While living in Brussels and completing her PhD from Concordia University in Montreal, Janet became captivated by all things wine (and beer, spirits, cider, food…) and in 2000, packed in the books and papers to work for Wines of South Africa at their headquarters in Stellenbosch.

Since returning to Canada, she has worked in international business development, marketing, media, government and public relations and as an educator at Niagara and Algonquin Colleges. Janet currently divides her time between her day job as Trade Commissioner for Canadian wine, beer and spirits at Global Affairs Canada, the only national government job of its kind in the world. She works with the Canadian industry on global export initiatives and manages a programme that assists Canadian embassies around the world to purchase and serve Canadian wine, beer and spirits.

Janet is regularly invited to present and moderate at academic and trade conferences, events and masterclasses as a result of her extensive industry knowledge and tasting widely from all regions of Canada. She holds the WSET Diploma, is a WSET certified educator and a Professional Affiliate of Brock University’s Cool Climate Oenology and Viticulture Institute (CCOVI).

On her own time, Janet has been reviewing, writing, traveling to wine regions and judging at competitions in North and South America, Europe and Asia for over twenty years. She is currently a writer and judge at Wine Align, the wine columnist for Luxe Magazine Ottawa, and has written and consulted for The World Atlas of Wine, Gismondi on Wine, Vines Magazine and WineTelevision.com, one of Canada’s earliest online publications and TV series.

https://www.eventbrite.com/e/women-in-wine-talks-qa-with-janet-dorozynski-of-global-affairs-canada-tickets-111308560902

Limited Space.

UK Brewery Samuel Smith Delivers Beer by Shire Horse During Lockdown to Boost Morale

This made my day!

Samuel Smith’s, Yorkshire’s oldest brewery, has set up a Shire horse home-delivery service for the residents of Tadcaster, north Yorkshire.

The service, which was announced this week via their social channels will provide locals with cases of beer, cider, wine, snacks and “potatoes” to customer’s doors while pubs are closed.

The horses are already long-standing employees and are usually brought in to help the brewery team deliver casks in and around Tadcaster, where Samuel Smith’s stables are located.

Simon Crook, stable manager at the brewery, said: “We’re making people’s lives a bit happier, more smilier. The children are absolutely loving it because they’ve got nothing to do now. They come out when they hear us, they’re waving but keeping their distance.”

Customers are being asked to keep two meters away from the cart during delivery, in accordance with the government’s lockdown guidelines.

Samuel Smith’s initiative has already brightened up life in Tadcaster. One customer, who received a delivery last week, said her two children “absolutely loved the horses delivering to us, especially as we see the horses on our walk to school most days but due to the lock-down we haven’t seen them for a while.

The family-run brewery, which was founded in Tadcaster in 1758, set up the traditional-style delivery service 15 years ago, and according to their website everything in the yard “is done quietly because that’s the way the horses like it”.

https://www.samuelsmithsbrewery.co.uk/