Tag: Judging

I just wrapped up the second round of judging for the 2024 Canadian Marketing Awards [CMA] Awards!

It’s an incredible privilege to contribute to an event that celebrates the forefront of technological innovation, AI-driven insights, strategic brilliance, creative execution, and powerful storytelling in our industry.

It’s these moments that reinforce my passion for this field—seeing how our industry continually evolves while maintaining a focus on delivering meaningful results.

As we approach the final round, the excitement is building… kudos to the agencies, marketers, creative teams, and brand strategists who brought these campaigns to life—you’re certainly pushing the boundaries!

#CanadianMarketingAwards2024 #StrategicMarketing #CreativeExecution #MarketingInnovation #BrandStrategy #MarketingIndustry #MarketingExcellence #BrandGrowth #CreativeLeadership #MarketingInfluencer #JudgingPanel #DigitalMarketing #BrandEngagement #MarketingSuccess #influencer #Canada
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Liz Palmer Selected as “Final Round Judge” for the 2024 Canadian Marketing Association’s CMA Awards

“I’m thrilled to be selected as a multi-disciplinary “Final Round Judge” for the Canadian Marketing Association’s CMA Awards this year + excited to review the best in #CanadianMarketing!”

The 2024 Canadian Marketing Association’s CMA Awards celebrate the pinnacle of marketing excellence, innovation, and creativity in Canada. This event recognizes outstanding achievements across various sectors, highlighting the strategies, campaigns, and individuals that set new benchmarks in the marketing industry. Entrants are evaluated on their ability to drive engagement, deliver exceptional results, and demonstrate thought leadership. Winning a CMA Award not only confers industry recognition but also reinforces a brand’s reputation for cutting-edge marketing practices. This year’s awards promise to showcase groundbreaking work that has transformed the marketing landscape, reflecting the dynamic and ever-evolving nature of the field.

Below is a list of the criteria, as well as the definitions for the disciplines and categories, for the CMA Awards.
A category refers to the campaign’s business sector; the categories include:Automotive, Business, Consumer Products & Services, Financial, Food & Beverage, Healthcare, Retail/Consumer Business, and Social Causes.

A discipline reflects the type of campaign, the disciplines include: Brand Building, Business/Brand Impact, Customer Experience & Shopper Marketing, Engagement, Innovative Media, and Public Relations.

The Judging Process

First Round
The First Round is judged online by a panel of judges from across Canada. These judges evaluated the entries on Strategy, Creativity and Results, all equally weighted.

Second Round
In the Second Round, the Senior Judges and Multi Discipline Judges judge the top entries in the categories and disciplines. The scores from the two rounds are combined to determine gold, silver and bronze awards.

Best of the Best + Top Cause
The top entries from the Second Round are reviewed and the Best of the Best and Top Cause are awarded, making these awards truly representative of the best in Canadian marketing.

Interested in entering? Deadline to submit: July 19th: https://thecma.awardsplatform.com/

Judging for Women in Business 2020 – The Stevie® Awards

I’m delighted to be Judge, and on the “Media Awards Committee” in this year’s for Women in Business 2020 – The Stevie® Awards, which are the world’s premier business awards. Stevie Award judges include the world’s most respected executives, entrepreneurs, innovators, and business educators.

Judging of the 2020 Stevie® Awards for Women in Business will be conducted by more than 200 members of seven judging committees through September. Jurors’ average scores will determine Gold, Silver, and Bronze Stevie Award placements.

I’m in the process of judging, and I’m quite impressed by the level of applicants and their accomplishments!

 

2020 Stevie Awards: https://stevieawards.com/women/media-awards-judging-committee

Liz Palmer Joins the Judging Panel for the 2020 Canadian Marketing Association Awards

Award-winning journalist, author, and founder of UpSocial Wine and Spirits Agency Liz Palmer will be on the judging panel for this year’s 2020 Canadian Marketing Association (“CMA”) Awards.

Liz will be a judge in the Canadian Marketing Association Awards alongside leading marketing professionals in Canada. This will be the first year that the awards show will be hosted virtually. All entries were submitted by cut-off date July 20th, 2020 and will be reviewed by the CMA for completeness and then assigned to judges. This year Liz’s expertise has landed her as a judge for the “Business Impact” category.

“I’m very honoured to be a judge for this year’s CMA Awards, and looking forward to reviewing the best in Canadian marketing and seeing some of the top creative and innovative campaigns that Canadian marketers have produced.”

The 2020 Canadian Marketing [CMA] Awards

Excited to be a judge for this years CMA Awards!!

I’m looking forward to reviewing the best in Canadian marketing alongside leading marketing professionals in Canada.

There is still time to submit your entries – closes July 20, 2020.

Further details:

https://www.the-cma.org/mobile/awards

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