CHAMPAGNE LANSON PARTNERS WITH LONDON’S ROYAL SHAKESPEARE COMPANY

Champagne Lanson has just announced that they are the new official Champagne of the Royal Shakespeare Company (RSC).

The Royal Shakespeare has over one million visitors each year and they will now be pouring Champagne Lanson’s exclusive Père et Fils as well as its Vintage Gold Label 2008, its Extra Age Brut NV and its popular Lanson Rose Label Brut Rosé NV in all of its bars and restaurants.

The company operates three theatres in the market town – The Royal Shakespeare Theatre, The Swan Theatre and The Other Place – as well as four bars and restaurants including Rooftop Restaurant, Susie’s Café Bar, Riverside Café and Swan Café.

Vicki Fleming, head of catering, Royal Shakespeare Company, commented: “We are delighted to announce that Champagne Lanson, one of the oldest holders of the Royal Warrant has become our new official Champagne partner. Producing some of the world’s finest Champagnes since 1760, Lanson is the perfect fit for us. The brand epitomizes quality, style and celebration so is perfect for our audiences.”

“Sold by the glass in every theatre bar, the delicious Lanson Père et Fils Brut NV is the perfect aperitif to complement a theatre visit, while a bottle of Lanson Gold Label Vintage 2008 goes wonderfully with a special event at our award-winning Rooftop Restaurant. Lanson Brut Rosé NV, Lanson Extra Age Brut NV and Lanson Gold Label Vintage 2008 will all feature on the Rooftop wine list”.

Paul Beavis, managing director of Champagne Lanson, added: “We are absolutely thrilled to be partnering with the Royal Shakespeare Company. It not only allows us to showcase our multi award-winning range of Champagne to its members; but we are also convinced that Lanson’s renowned freshness and added weight from extended aging ensures that our style of Champagne is also food-friendly.

“We are delighted that the Royal Shakespeare Company is able to showcase our range to its members and guests.”

Larkin Launches Premium Canned Wine

Larkin Wines, a boutique Napa winery which specializes in premium wines, has launched the first super-premium canned wine range to hit the UK market. The wines are aimed at specialty food retailers, drink retailers and event specialists.

The range includes: Larkin Napa Valley White 2017 is a blend of Sauvignon Blanc, Viognier and Roussane; Larkin Napa Valley Red 2017 is a 100% Merlot; and Larkin Napa Valley Pink 2018 is a 100% Pinot Noir from Carneros.

Grapes have been sourced from the same small plot vineyards used for Larkin bottlings.

How the idea came about:

“The idea for Larkin came about when I was at the beach with friends and we had no wine due to the no glass policy. I started researching alternatively-packaged wines already on the market, and quickly realized there was no offer within the super-premium category” said owner/winemaker Sean Larkin.

UK distribution will be through James Hocking Wine, the new specialist boutique Californian agency. The cans will retail in UK at £9.99 for 37.5cl.

http://jacklarkin.com/

jameshockingwine.com

“PORN STAR MARTINI” NAMED UK’S FAVOURITE COCKTAIL

Knocking the minty Mojito off its perch, the cheekily titled Porn Star Martini is now the most popular cocktail in the UK, according to recent research by CGA Strategy. Porn Star Martini is now the most ordered cocktail in UK restaurants, bars and pubs.

Viewed as a modern classic, Porn Star Martini is made with vanilla vodka, fresh passion fruit, passion fruit liqueur and lime juice, and is served with a shot of Champagne on the side.

Pernod Ricard revealed that Absolut Vanilla brand is now the number one flavoured vodka in the UK on-trade, a spokesperson states “We have been tracking this fantastic cocktail’s rise in popularity and are delighted it has finally been given the crown it deserves. Consumers are increasingly looking for experiences and the Porn Star Martini delivers this because of the theatre the serve provides”

“We have recently seen just how loved this drink is via our Porn Star Martini Townhouse at London Cocktail week, which welcomed over 900 consumers,” said Adam Boita, head of marketing for Pernod Ricard UK.

The cocktail was created in 2002 by bartender and LAB bar founder Douglas Ankrah at The Townhouse bar in Knightsbridge. Ankrah first christened the cocktail Maverick Martini, in a hat tip to a dodgy club in Cape Town, but changed the name to Porn Star Martini.

“I called it the Porn Star Martini because I thought it was something that a porn star would drink. It’s pure indulgence, sexy, fun and evocative,” Ankrah told The Buyer in a recent interview.

The Official #Champagne Experience Day – London

THE COMITÉ CHAMPAGNE’S LONDON TASTING GETS NEW NAME AND NEW VENUE

Françoise Peretti, Director of the UK Champagne Bureau has confirm that the Annual Champagne Tasting has now been rebranded as “The Official #Champagne Experience Day.”  The event is officially planned for March 29 and will be held at the art and design college Central Saint Martins in King’s Cross.

The venue has good natural light with massive space, covering more than 800m2.

As for the content of the newly-rebranded event, Peretti said that the Comité Champagne would be introducing three tutored masterclasses to run alongside the tasting, and would be expanding the themed central tasting table to reflect the major stylistic trends of Champagne.

As well, there will be a free-pour tasting area that will increase to cover three types of Champagne, with vintage and rosé both confirmed, although the third theme is yet to be decided.

Central to the event, like previous Comité Champagne tastings in London, will be over sixty tables for the major brands to showcase their latest releases.

In terms of target audience, Peretti said that the day would be designed to attract buyers from the off- and on-trade, as well as media from trade and consumer press, along with those from both digital and printed publications.

According to Peretti, a particular focus this year will be writers from lifestyle, travel and environmental media following the acceleration in wine tourism and sustainable viticulture in Champagne prompted by the UNESCO World Heritage Site listing for the region, which was achieved in July 2015.

She also announced that the Comité Champagne was planning a “stand alone” event specifically for wine educators, which she said was necessary to meet their particular needs.

Here is an overview of the changes:

  • The Annual Champagne Tasting has been rebranded as The Official #Champagne Experience Day;
  • While it will retain its slot in the month of March, it will be held on 29 March – two weeks later than its usual timing;
  • The Official #Champagne Experience Day will be held at art and design college Central Saint Martins in King’s Cross;
  • The event will keep the individual brand tables, but will introduce three themed central tables reflecting the key styles of Champagne in growth, including vintage and rosé;
  • The revamped tasting will include more content, such as three tutored Champagne masterclasses, with space for up to 40 attendees at each one; and
  • The Comité Champagne is planning a standalone event to address the specific needs of wine educators.