Champagne Krug launches ID code … a new way of communicating with consumers in the digital age
Champagne Krug has recently launched ID codes for its top non-vintage blend “Grande Cuvée”. This ID code will detail disgorgement date, and will link to harvest conditions in the years, which the wine is based. “We know that Krug lovers are interested in how Grande Cuvée ages and this information will enable those with several […]


