Tag: Wine

Wines of Argentina Ends a “Successful Year”

Wines of Argentina (WofA) said it is well on its way to achieving the objectives set out in its business plan in August. The two-year plan centres on strengthening the global positioning of the country’s wine industry through digital marketing and generating business opportunities for its members.

It is focused on establishing a digital presence for Argentine wine (vino Argentino) “with much greater force”.

With Covid-19 curtailing travel opportunities, WofA has successful hosted over 50 digital events, reaching winemakers, educators, consumers and the trade, with the campaign particularly centred on the US and China.

In order to further strengthen its digital presence, WofA has partnered with software development company Globant. Globant will develop a digital global marketing strategy for WofA, adding technical capabilities and expertise to its offering.

Magdalena Pesce, marketing and communications manager at Wines of Argentina, states: “Digital tools have allowed us to consolidate the positioning of Argentine wine as never before, even in a highly atypical and challenging year. Our permanent commitment to education and digital communication has proven to be the way we must continue to be efficient in reaching different audiences around the world, effective in the use of our resources and, above all, mark a presence for Vino Argentino where international strategic audiences interact: digital ecosystems”.

It has also focused its attention on the Latin American market, particularly Brazil, Argentine wine’s third-largest market. WofA has carried out virtual events specifically targeted at the Brazilian market, including Virtual Business Round, which saw 28 wineries and 41 importers participate.

Training for Sommeliers Argentina 3D also hosted an educational program for somms based in Brazil, Mexico, Peru, Colombia and Paraguay. To strengthen its presence in the market, WofA launched a Spanish-language podcast focusing on the Mexican, Peruvian, Colombian and Paraguayan markets.

Maximiliano Hernández Toso, president of Wines of Argentina, said: “At WofA we are constantly looking for new languages ​​and means of communication to strengthen the positioning of Vino Argentino and increase its distribution and sales at an international level. Currently, this means promoting the use of digital platforms and from this trend a business plan has been in development for 4 months and has already shown strong results. We are encouraged to continue betting on this trend to make the most of the infinite possibilities of the digital world to achieve a greater objective: to boost exports.”

Help Us Give Back This Holiday Season with Les Dames d’Escoffier Ontario 2020 “Festive Gift Basket” Fundraiser-Auction

Les Dames d’Escoffier Ontario 2020 “Festive Gift Basket” Fundraiser-Auction  @ 32 Auctions

We have 23 “Holiday Gift Baskets” to be auctioned off !!

Auction dates:
December 3, 2020 at 09:00 AM EST to December 12, 2020 at 05:00 PM

Auction Link https://www.32auctions.com/LesDamesON

Items have been donated by members, partners, and Women in Wine Talks participants.

Donors

http://www.tenutasanguido.com/

www.antinori.it

www.chateau-lalagune.com

https://www.warwickwine.com/

https://www.cactusclubcafe.com/

https://www.frenchporium.com/

https://www.linkedin.com/company/womeninwinetalks/

https://www.liz-palmer.com/

Donna Lee-Rosen

Jenny Ratcliffe Wright

Heather Zordel

Shari Mogk Edwards

Doris Miculan Bradley

Anonymous

Les Dames d’Escoffier Ontario is a not-for-profit corporation and an affiliate chapter of Les Dames d’Escoffier International.

We are part of a philanthropic organization of women leaders in the multifaceted fields of gastronomy, fine beverage and hospitality. Our by-invitation membership is composed of over 2,400 members in 43 chapters including: United States, Canada, the United Kingdom, France and Mexico.  We create a supportive culture in our communities by sharing knowledge, supporting members, and providing leadership, educational opportunities and philanthropic events for the community-at-large.

 About Our Auction

All proceeds raised at our Les Dames d’Escoffier Ontario 2020 “Festive Gift Basket” Fundraiser-Auction will fund 2020/2021 educational scholarships, bursaries and assist in operations.

Thank you for your support – It’s time for Holiday shopping!

Auction Link https://www.32auctions.com/LesDamesON

#wine #winelover #fundraiser #womeninfood #fundraising #giftbaskets #Toronto #Torontoevent #onlineevent #auction #womenwhoauction #donate #nonprofit #community #giveback #philanthropy #instagood #socialgood #nonprofitorganization #luxurygiftbaskets #giftideas #holidaygift #christmasgift #onlineauction #corporategifts #givingtuesday #Torontolife

 

Women in Wine Talks with Kate Dingwall, Forbes: How Technology is Evolving and Disrupting the Wine World – Part 1

On November 26th we had the pleasure of listening to Kate Dingwall, Wine Writer, Sommelier speak on a trending topic “How Technology is Evolving and Disrupting the Wine World”.

This was another sold-out event for “Women in Wine Talks” bringing over one hundred global wine lovers, marketers, agents, sommeliers, journalists and other wine trade together.

Kate highlighted and did a deep dive into how the digital world is changing the industry, from investing to e-commerce, to virtual tastings, and speak to the downsides and upsides of technology infiltrating the wine world. Her highlights included:

  • Massive increase in online ordering
  • Change in distribution channels
  • Deployment of DTC

Kate Dingwall
Kate is a wine and spirits writer and a WSET-trained sommelier, a regular contributor at Forbes, and her work is frequently featured in various trade and lifestyle publications. Kate is also the former editor of FLARE Magazine.
Outside of writing, she completed her Masters of Brand Management with a focus on the “fine wine industry” and has acted as a marketing consultant for a number of spirits and hospitality brands in New York.

We will be posting the Webinar sometime next week.

Twelve Wine Consumer Trends in the Covid-19 Era

The Wine Intelligence report entitled “Wine Consumer Trends in the Covid-19 Era” was published last week and highlights a mini-boom for wine since the pandemic struck, yet it also warns of dark economic clouds on the horizon.

While key consumption markets have been turning more often to wine in the past six months, spurred by new ‘lockdown’ occasions and more drinking outside of mealtimes, there are concerns about the sustainability of this growth, given the deteriorating economic environment and possible pressure on household finances in the coming months, according to Wine Intelligence.

As part of the report, which collected data from wine drinkers in Australia, Canada, China, Germany, Sweden, the UK and the US, the research agency has identified 12 key consumer trends in the Covid-19 era, which we have reproduced below.

  1. Growth in wine consumption frequency with the shift to at-home occasions more than compensating for the loss of on-premise occasions.
  2. Heartland wine drinkers driving growth with growth in wine coming from women, Gen X and those already connected with wine.
  3. Non-food occasions driving wine growth bringing opportunity for wine to migrate to occasions where other beverages have been more dominant in the past.
  4. Slow recovery in average bottle spend on wine in the off-premise but remains below pre-pandemic levels in most markets.
  5. E-commerce for wine comes of age and it is rapidly becoming a new and habitual way of shopping for wine.
  6. Shift to wines seen as a safe choice and ‘localism’ with mainstream and local wine brands winning.
  7. Consumers increasingly cautious in their lifestyles with confident ‘Hedonist’ segment shrinking as 2020 progresses, and an increasing proportion of ‘Halters and Reducers’.
  8. Large scale events off the agenda with consumers seeking to avoid crowds, even when restrictions are lifted and the current dangers of the pandemic have passed.
  9. Travel plans remain on hold with overseas and international travel not on the agenda for wine drinkers, even when travel restrictions are lifted.
  10. Consumers becoming more distant from the on-premise, shifting socializing patterns.
  11. Treat-seeking behavior losing momentum as consumer spending becoming more conservative.
  12. US wine market returns to growth as wine consumption frequency grew strongly in the US, driven by Millennials.

Source: Wine Intelligence Wine Consumer Trends in the Covid-19 Era, published October 2020

 

Young red wine is found to be more beneficial than aged wine, study finds

A recent study of 16 wines from Australia and New Zealand has found levels of healthy antioxidants, existing mainly in red grapes, decreased significantly over time.

CQUniversity lead researcher Mani Naiker said the compound, trans-resveratrol, was proven to have cardiovascular, anti-inflammatory, and anti-diabetic effects.

“The more you consume this compound in your food or in beverages, it is perceived to give you better health benefits,” Dr Naiker said.

“When we compare younger bottled wines with mature red wines, we have proven that as the wine ages the concentration of this important bioactive compound decreases by about 75 percent over a 16-month period.

“That is a huge decrease in the concentration of this particularly important health-benefiting compound.”

Lead researcher Dr. Mani Naiker states that the compound is proven to have cardiovascular, anti-inflammatory, and anti-diabetic effects.

The study published in the Australian Journal of Grape and Wine Research, found the concentration decreased in some wines by as much as 96 percent.

After the initial resveratrol levels were measured, the bottles were resealed and stored in darkness in their original packaging.

“Irrespective to where we got the red wine from, which variety it was, the process of that compound, the loss was the same,” Dr Naiker said.

“I might just leave it with the French paradox that having a glass of red with a meal every day is good for your health.

“Now you know, you might want to go with a young red rather than an old one.”

https://onlinelibrary.wiley.com/doi/abs/10.1111/ajgw.12449