Tag: Wine Tourism

French company Zephalto is offering luxury wine tasting in space

French company Zephalto is offering passengers the chance to travel to the stratosphere in a balloon, starting at €120,000 /$132,000 per person in 2025.

Beyond organizing a panoramic viewing experience, Zephalto is also bringing in French luxury and the ‘art de vivre’ with a pre-flight gourmet meal prepared by famous French chefs, followed by a unique wine-tasting experience.

The wine tasting will take place in the Celeste, a metallic-like “spaceship” made from composite fibres to ensure its lightweight and exceptional strength. Its luxurious interior is said to be designed by Parisian interior designer Joseph Dirand.

Zephalto plans to launch the balloon from France on a six-hour experience that will include three hours at its highest altitude — above 98 percent of the atmosphere and twice as high as the average commercial jet. According to The Fédération Aéronautique Internationale, the boundary of space is at 62 miles altitude, over four times higher than Celeste’s final ascent.

The ship will sit beneath a vast helium balloon “the size of the Sacré Coeur in Paris”, which will push the ship into the stratosphere. The experience will last six hours and will hold two pilots and just six guests.

Because the Celeste will not reach this space boundary, it will not leave the Earth’s atmosphere, meaning passengers will not experience weightlessness. This will make the experience open to anyone without specialist training.

Passengers will be presented with a pre-flight gourmet meal, which the company claims will be provided by a team of famous French chefs, and will then receive a unique guided wine tasting, featuring carefully selected French vintages.

Zephalto representative states: “From regions to grape varieties, discover France from sky and land.”

Pre-reservations for their first year of operation are open with 60 flights planned.

Reserve your seat for this unique experience: https://book.zephalto.com/

 

 

Anteprima della Vernaccia di San Gimignano, discovering a truly unique wine in Tuscany “The White Queen in a Land of Red Kings” – Filippo Magnani

A few weeks ago, experts, wine enthusiasts and the press gathered in the charming town of San Gimignano on February 16th to taste not only the new vintages of Vernaccia di San Gimignano, but also the reserve wines not yet released on the market. 41 wineries and 96 wines were presented to the Italian and international press at the De Grada Museum of Modern and Contemporary Art, in the historical centre of San Gimignano.

The following two weekends the wines were also presented to 200 wine trade and wine enthusiasts at the Rocca di Montestaffoli, home of the Vernaccia Wine Experience. Here we had the extraordinary opportunity to meet the “unique, noble and rebellious” White Queen Vernaccia di San Gimignano! This is the only DOCG white wine to be produced in Tuscany where illustrious reds such as Brunello, Vino Nobile di Montepulciano and Chianti Classico usually take centre stage. United by a great passion for this grape and territory, the Consortium celebrated its 50th anniversary last year. It continues to support those who are the custodians and greatest interpreters of an age-old white wine tradition.

During this year’s event, Master of Wine Gabriele Gorelli conducted a Masterclass called “Timeless Vernaccia” with a vertical tasting of vintages going back as far as 1997, which was a wonderful chance to experience the results achieved with this grape over time and appreciate the longevity of the wines. The President of the Consortium described the latest vintage as a record year due to the continuing drought and high temperatures: “These did not, however, prevent Vernaccia di San Gimignano from reacting masterfully, once again, to the year’s climatic challenges, proving that this ancient, native grape variety has evolved in perfect harmony with its terroir.”

The Ancient Hills

As the cradle of white wine production in Tuscany, San Gimigano’s territory is situated completely on hills with variable exposures and altitudes of between 200 and 400m above sea level. Its ancient soils have high concentrations of fossils, shells, calcareous sediments, and clay. This composition is ideal for producing vigorous and mineral-driven white wines, and the unique combinations of all these factors, even in such a small area, make the wines produced in this denomination extremely fascinating and complex. Vernaccia is an ancient grape that, although grown throughout Italy, thrives particularly well here in San Gimignano which has become its spiritual home.  Vernaccia di San Gimignano was the first Italian wine to be granted DOC status in 1966. It was elevated to DOCG status in 1993, confirming its role as the leading white wine in Tuscany.

San Gigmignano, An Alluring Wine Destination

Almost half of San Gimignano is dedicated to farm production (vineyards, olive groves, fruit orchards and grains). It is a place where man and nature have lived together for centuries in a mutual relationship of respect. Tucked away in the Tuscan countryside, San Gimignano warmly welcomes wine enthusiasts from all over the world. It is located almost halfway between Florence and Siena (about 60 and 45 km) and is easily reachable by car or by bus. Historically the town was a place loved by important nobles and political figures of the past who left a trace of their passage, enriching this unique place with culture and art. It is known as the “Town of Towers” because in the first centuries after 1000 AD it was embellished with seventy towers and numerous palaces, built by the many wealthy families to display their wealth and power. Today 14 towers remain to create an unmistakable silhouette overlooking the surrounding Tuscan hills.

Smart Technology Helps Wine Tourism Grow in South Africa

Vinpro, together with the Cape Winelands District Municipality is funding a new wine tourism research pilot program to generate tourism intelligence and help South African wineries grow their Direct-to-Consumer business.

Launched in March of this year with sixteen wineries, this new pilot program is a continuation of one of Vinpro and the SA Wine Routes Forum (SAWRF)’s strategic objectives to conduct research focused on industry needs and knowledge gaps. Vinpro, and Vintelligence collaborated last year to release the SA Wine Tourism Visitor Research Report 2022 and this year the goal is smarter use of technology.

“We are extremely excited to have kicked off this amazing pilot program and we want cellars to get involved now,” says Marisah Nieuwoudt, wine tourism manager at Vinpro. “The new pilot program was launched together with Flow Networks, specialists in location analytics, proximity marketing and Guest Wi-Fi. This year we want to use the technology to our advantage to count our visitors and note where they come from, to understand the size and make-up of the total market. We want to help our wineries stay connected to wine tourists between visits, making consumer engagement in the DTC wine space possible.”

A tasting room is both the heart of the DTC sales strategy and the conversion zone for future online sales. The more data you can collect and record about customers, the better your can tailor offers and personalize communication. Flow Networks will work with the cellars involved on their marketing strategy to assist on cross-channel sales, manage their online reputation, build a loyalty and rewards program, or send offers via e-mail. Flow Networks is a reputable service provider, licensed to use Purple, and used by some of the largest brands in the world.

Presence Analytics is a software module that counts the number of mobile devices in range of a producer or cellar’s Wi-Fi router using a built-in location sensor. Visitors do not need to be connected to the farm’s Wi-Fi to be counted. It also measures the time spent in the venue and the frequency of visits.

Wi-Fi Analytics records visitors’ information that connect to a guest Wi-Fi service. A CRM record is created for each guest when they connect and is updated every time they return. This is done by linking up one or more of the farm’s existing Wi-Fi routers to the Purple Wi-Fi platform. Purple is installed on top of the existing Wi-Fi infrastructure, and setup takes less than an hour. The system can be managed via an online portal accessible to wineries. Purple instantly starts building a database via its user-friendly, custom-branded Wi-Fi landing pages once the winery goes live.

“As a region, we believe that wine tourism is not only about enjoying exquisite wines and breath-taking landscapes but also about harnessing the power of data and intelligence to support the growth of wineries and enhance our visitors’ experiences,” says Melody Botha, CEO Breedekloof Wine Valley. “That’s why we are proud to take part in the wine tourism research pilot program. By participating in this program, we aim to unlock valuable insights that can inform strategic decision-making for our wineries, enabling them to optimize their DTC business operations, improve customer engagement, and create memorable experiences for visitors. We recognize the potential of data-driven approaches to drive innovation and foster sustainable growth in the wine tourism industry.”

“We see this pilot program as an opportunity to pool our collective knowledge and expertise, so we can elevate our wine tourism offerings and position our region as a premier wine destination. We envision a future where wineries in our region can thrive in the DTC market, and where visitors can have truly exceptional wine tourism experiences,” Botha concluded.

“The tourism sector is one of the largest economic contributors in the Cape Winelands District. Between our mandated function of generating opportunities through local economic development and our role as Regional Tourism Office, this exciting and technologically advanced project ticks all the right boxes for the Cape Winelands District Municipality,” says Dr Elna von Schlicht, executive mayor of the Cape Winelands District Municipality.

 

Wine in Trentino Alto Adige, A Taste of the Dolomites – by Michele Shah [Part ll]

Trentino (the province of Trento) and Alto Adige (the more northerly province of Bolzano, also known as the South Tyrol or Südtirol, bordering Austria, unified to Italy in 1919, after World War I, share a range of fragrant white wines and German-accented syllables. Both Trentino and the Alto Adige produce notable amounts of the popular Pinot Grigio, Chardonnay, and Sauvignon, as well as Pinot Bianco, and Riesling.  While the more aromatic Müller-Thurgau, Moscato, Sylvaner and Gewürztraminer, which is said to take its name from Alto Adige village of Tramin, can be enticingly perfumed and unexpectedly age-worthy.

One main distinction between Trentino and Alto Adige is that production in Alto Adige comes mainly from small family-owned estates that sell their wines locally with limited exports to Germany and Austria. Trentino on the other hand counts on a large number of growers, and members of large cooperatives, such as Cavit and Mezzacorona. These popular wines have found their niche, both in Italy and abroad, among wine drinkers who look for reasonably good and affordable wines for daily enjoyment.

Alto Adige is divided by its waterways, the Adige River and the Isarco River, thus creating two valleys. The vineyards are dotted around the banks of the rivers rising from an altitude of 200 to 1,000 meters into the hills. Bolzano to Trento is an easy 60km and indications are well signposted with good restaurants, hotels and excellent wineries on the way.

Cooperatives in Trentino-Alto Adige, go as far back as the Hapsburg Empire and are quite common representing the lion’s share of production. Cooperative farming in Trentino-Alto Adige played a fundamental role, its success stems from the necessity to create an effective economic system for the region’s fragmented farming industry, including that of viticulture, the average grape grower owns little more than 1ha, and most vineyards rise up the mountainsides as spectacular steep terraced vineyards, some still using the ‘pergola’ system.

Cantina Terlano (www.kellerei-terlan.com), a cooperative founded in 1893, just above Bolzano at Terlano is one of the best expressions of ‘heroic vineyards’ in Alto Adige producing exquisite white wines, in particular its Pinot Blanc from the terraced Vorberg vineyards. Well worth the drive to visit the vineyards above Terlan.

Cantina Girlan (www.girlan.it) has built up a leading position as a Pinot Noir producer – with wines of great character and remarkable elegance. In the last few years, Cantina Girlan set itself still higher goals and conducted a search for a single site capable of producing an outstanding Pinot Noir combining an international standard of quality with the authenticity of the terroir. The choice finally made was a monopole site by the name of Ganger, home of the Pinot Noir Riserva Vigna Ganger.

Cantina Nals Margreid (www.kellerei.it)is a “star on Alto Adige’s wine scene. Their wines have received the highest accolades from prestigious wine publications, including Wine Enthusiast, Wine and Spirits, Wine Spectator and James Suckling. Their whites are particularly interesting, exhibiting an intense minerality and acidity.

Termeno or Tramin is home to Martin Foradori’s family estate, Hostätter, (www.hofstatter.com) one of Alto Adige’s historic estates established in 1907 especially to experience the zesty aromatic Gewurtztraminer of Tramin, his majestic single vineyard Pinot Noir Barthenau, Vinga S. Urbano is where Itlay’s best Pinot noir comes from 100-year-old vines of the Mazzon site, as well as home to local Lagrein.  Bolzano is one of Alto Adige’s top areas for red wines, including the light indigenous Schiava wines.  The surrounding chain of mountains creates a perfect microclimate characterized by warm summers protecting the vines, giving good ripeness.

As you reach Trentino, I suggest you visit the family-run Endrizzi estate (www.endrizzi.it). A beautiful old family house and estate at San Michele all’Adige producing some authentic indigenous and elegant varietal wines such as Pinot Grigio, Nosiola, Müller Thurgau in the whites and Teroldego Rotaliano, Lagrein, in the reds.  Top bottling includes their Masetto range. The estate has a well-stocked shop and a nice setting for a light snack.

Elisabetta Foradori’s (www.elisabettaforadori.com) a family-run certified biodynamic estate at Mezzolombardo, well worth a visit, produces indigenous wines from Teroldego, Pinot Grigio, Nosiola and Manzoni Bianc. Elisabetta is sought out for her Teroldego, characterized by its deep granite hue and soft tannins.  Her cellar with its hand-crafted amphorae which come all the way from an artisan in Spain is a must to see and a tasting with Elisabetta is a wonderful experience as she explains the importance of biodiversity in winemaking.

Trentino, which pioneered sparkling wine made by the classic method early in the century, has retained its leading position and these sparklers are now grouped under Trentodoc appellation. They are predominantly Chardonnay based, and the extensive amounts of Chardonnay in Trentino’s vineyards reflects the importance of this production. Today a fair amount of Pinot Noir is also used in Trentodoc production.  A visit to Ferrari, (www.cantineferrari.it) one of the oldest sparkling estates is a real eye-opener to premium Italian sparkling wines. If you have the time stop at the one starred Michelin Locanda Margon and then visit the family’s jewel which is Villa Margon.

South of Trento two distinctively different estates show up for the quality of their wines.  The first near Volano is home to Eugenio Rosi, a controversial, yet authentic production of the indigenous Marzemino wine, showing a fruity vibrant character, very enjoyable and versatile.  Slightly further south near Avis is Tenuta San Leonardo estate (www.sanleonardo.it), home to one of Italy’s premium age-worthy Bordeaux-style blends of extreme elegance and harmony. Top bottling Villa Gresti is a selection of 90% Merlot with 10% Carmenère.   This is another must, as the estate is comprised a large parkland and houses an interesting museum of farm machinery and tools, but above all the family Marchesi Guerrieri Gonzaga if in house are absolutely delightful hosts.

About Michèle Shah

Michèle Shah has championed and promoted Italian wines for more than 30 years. A noted marketer, writer, communicator and judge, she works with producers across Italy. She is passionate about bringing the quality and diversity of authentic Italian wine to an international audience: her “Speedtasting®” b2b tastings have helped hundreds of producers find new export markets. Her clients include the Consorzi of both famous and emerging Italian wine denominations. A great lover of Italian gastronomy and heritage, Michele also organises wine tours for businesses and enthusiasts. These allow her to share her infectious love for Italian culture, deep wine knowledge, and connections with many inspiring figures in Italian wine. 

The Think Tank on Talent in Wine Tourism – Part I

The Think Tank on Talent in Wine Tourism took place March 23 and 24 2023, ahead of the 7th UNWTO World Conference on Wine Tourism, November 2023 in La Rioja, Spain.

The overall objective was to address the current situation of wine tourism training at the international level and to identify the specific training needs to respond to the demands of the sector in the coming years.

The Think Tank was Jointly organized by the Government of La Rioja and the Ministry of Industry, Commerce and Tourism of Spain, in collaboration with the World Tourism Organization.  The Think Tank’s 2-day event: the first day was a closed meeting with key relevant experts in the sector, as well as representatives from wine tourism territories from around the world; and the second day was a series of sessions open to the public.

Here is day two of the programme:

  • 7th UNWTO Global Conference on Wine Tourism presentation – Maria Soledad Gaido, Technical Coordinator, Tourism Market Intelligence and Competitiveness, UNWTO
  • Enorregion Strategic Project Presentation – María Jesús Miñana, General Director of Agriculture and Livestock, Government of La Rioja; Pilar Vargas, General Director of the University and Scientific Policy, Government of La Rioja; and Ramiro Gil, General Director of Tourism, Government of La Rioja
  • Introduction to Wine Tourism Training

Panel 1. Origin – Wine Tourism and Training Resources

Rainer Brusis, Director, Innovation Management

Marianna Sigala, Director, Centre for Tourism and Leisure Management (CTLM), University of South Australia (Australia)

Gergely Szonloki, professor of Market Research, Geisenheim
University / Member of the OIV/UNWTO Working Group (Germany)

Panel 2. Destination – Wine Tourism Prospects and Future Profesional Skills

Manuel Romero, Director, Dinamiza Asesores

Claudio Cilveti, President, Enoturismo Chile

Catherine Leparmentier, Managing Director, Great Wine Capitals
Global Network / Oenotourisme et Réseaux Internationaux,Chamber of Commerce And Industries (France)

Niklas Ridoff, CEO, WineTourism.com (Sweden)

Tamuna Kakhidze, Chief specialist, Department of Tourism
Product and Infrastructure Development, Georgian National
Tourism Administration (Georgina)

Panel 3. Action plan – Challenges of Wine Tourism Training

Eduardo Fonseca, Vice Chancellor for Research and Internationalization, Universidad de La Rioja

Eduardo de Diego, Director of Communication and Head of International Relations, Federación Española del Vino

Paula Sousa, Wine Tourism Consultant, Lisbon School of
Economics & Management (Portugal)

Mariette Du Toit-Helmbold, Chief Destineer, Destinate (South Africa)

Watch this space for Part 11 which will include new ideas and solutions the panel members have come up with, and published via report and/or research in the near future.