Liz Palmer Presents at the 8th UNWTO Global Conference on Wine Tourism: Strategies for Crafting and Preserving a Strong Digital Brand for the Wine Tourism Industry
The 8th UNWTO Global Conference on Wine Tourism, held in Yerevan, Armenia, from September 11 to 13, 2024, hosted by the United Nations World Tourism Organization in partnership with the Ministry of Economy of the Republic of Armenia, stands as a landmark event in the wine tourism industry. The conference theme, “Heritage in Every Bottle: Crafting Authentic Wine Tourism Experiences,” highlights the essential balance between modernizing wine tourism and preserving cultural heritage.
The conference provided an unparalleled platform for experts in the burgeoning field of wine tourism to collaborate on finding tangible solutions to make tourism a driver for a more sustainable, inclusive, and resilient future for communities. Attendees included renowned producers, tourism professionals, government officials, and representatives from international organizations.
I was thrilled to be asked to be a keynote speaker on Digital Branding in Wine Tourism. My presentation, titled “Strategies for Crafting and Preserving a Strong Digital Brand for the Wine Tourism Industry,” covered several key topics:
- What is Digital Branding?
- Evolution of Digital Branding
- Key Trends (2020-2024)
- How Digital Branding Drives Success in Wine Tourism
- Current Trends in Digital Branding for Wine Tourism
- 10 Key Elements for Structuring an Effective Digital Brand Strategy
I’m also delighted to share my presentation from the 8th UN Tourism Global Conference on Wine Tourism in Armenia, 2024
Here it is on Slideshare + available to download: https://tinyurl.com/4peyfrye