Insights from the 8th UNWTO Global Wine Tourism Conference – Wine Travel Awards

Nestled in the scenic landscapes of Armenia, the 8th UNWTO Global Conference on Wine Tourism recently convened, gathering luminaries from the Wine Travel Awards (WTA) community, including Prof. Gergely Szolnoki, Liz Palmer, Paul Wagner, and Alder Yarrow, among others. This year’s theme, “Heritage in Every Bottle,” brilliantly highlighted how ancient winemaking traditions are being revitalized through cutting-edge wine tourism innovations.

Participants delved into pressing issues like sustainable wine tourism and the role of digital technology in crafting compelling wine stories. The conference showcased Armenia’s distinguished wineries – Zorah Wines, Old Bridge Winery, Trinity Canyon Vineyards, Momik Wines, Karas Wines, and “Armenia Wine” Winery and Vineyards – as prime examples of how culture and innovation can merge to forge a dynamic future for the wine industry.

For a comprehensive overview filled with insights from keynote speakers on the transformative discussions that are redefining wine tourism, click to read the full article: https://lnkd.in/dvgpPvDC

Source: Wine Travel Awards

Exploring Switzerland’s Most Unique Vineyard Stays

As the harvest season approaches, Switzerland’s Grape Escapes program uncorks a selection of over sixty exceptional and unique accommodations. These range from boutique châteaux to rustic vigneron cottages, and from avant-garde “birdboxes” to transparent “bubble” retreats – all offering an all-inclusive oenophile’s paradise. The common thread? Each stay is deeply rooted in viticulture and terroir.

This initiative, a collaborative effort between Swiss Wine Promotion and Switzerland Tourism, invites connoisseurs to immerse themselves in Swiss wine culture through curated experiences set against a backdrop of stunning viticultural landscapes. Each accommodation is strategically positioned either amidst the vines or offering panoramic views of the vineyards.

From historic vineyard domaines like La Capite in the Lavaux AOC of Vaud, to innovative lodgings such as the oak barrel suite at Chalet Diognysos or the transparent Bubble Hotel in the emerging Thurgau wine region, to a modernist Birdbox nestled in the steep slopes of Ticino, each destination promises not just repose, but a deep dive into the world of Swiss wines.

Here are six one-of-a-kind places to sleep among Swiss vineyards:

La Capite – Cully, Vaud: The small vineyard cottage La Capite in Cully used to serve winegrowers as a place to relax after hard work. Nowadays, during the late summer months, this charming cottage amidst the Lavaux vineyards in the Vaud region can be rented for overnight stays. There is no running water, electricity or heating – as these amenities are available in the nearby family home, which is just a few steps away. Inside La Capite, guests will find antique furniture, creaky wooden floors, and unbeatable views of Lake Geneva.

Chalet Diognysos – Crans-Montana – Valais: Spending the night in a wooden barrel might not be for everyone, but those who can handle being surrounded by thick oak planks should try an overnight stay in “Le Coup de Foudre” barrel at Chalet Diognysos – a wine barrel – at Chalet Diognysos. In winter, the barrel serves as a fondue and raclette room, while in summer it is transformed into a cozy room with a double bed and romantic lighting. It is located in the vineyards of Diogne, below Crans Montana, and offers a magnificent view of the Valais Alps, which is best enjoyed over a homemade breakfast on the panoramic terrace.

Birdbox Curzútt – Monte Carasso, Ticino: The Birdbox Curzútt is not a small birdhouse but a stylish, fully equipped accommodation that invites visitors to snooze in seclusion. The Birdbox is located above Bellinzona and is best reached by cable car. It has large windows with views of St. Barnard’s Church, the surrounding vineyards, and nature. A furnished terrace invites guests to enjoy a romantic aperitif, and a delicious dinner can be savored at the Ristorante Ostello Curzútt, just a few steps away.

Bubble Hotel – Kartause Ittingen, Thurgau: Visitors who book a night at the “Bubble Hotel” in Thurgau should hope for clear skies, as it allows for stargazing directly from the bed. Even during the day, this exclusive accommodation is a real eye-catcher. The transparent bubble tent is nestled in nature and offers views of the vineyards and the Thur River. The stay includes breakfast and an e-bike per person, inviting exploration of the picturesque wine regions and hikes through the beautiful surroundings.

Boutique Boatel Attila – Jura & Three-Lakes Region: A trip on Switzerland’s only floating hotel is the perfect way to discover the vineyards around the Three-Lakes Region. Guests can relax in one of the nine double cabins or in the Captain’s Lounge of the boutique boatel (boat-hotel) Attila as they travel along the longest navigable waterway in Switzerland, passing through Lake Biel, Lake Murten, and Lake Neuchâtel. Along the way, the former cargo ship stops for wine tastings with local wine merchant, excursions into the wine region, and dinners at select restaurants… and if you are in the mood for a refreshing swim, it’s just a step away from your bed.

Domaine Château du Crest – Jussy, Geneva: The Domaine Château du Crest, owned by the Micheli family since 1637, is located on the edge of the Geneva countryside in Jussy, surrounded by vineyards and just 15 minutes from the city centre of Geneva. The estate offers six rooms in a rural-chic style, just a few steps from the legendary Château Du Crest. Visitors are invited to explore the vineyard, participate in seasonal grape harvesting, and take walks around Lake Geneva.

For further details: https://www.swisswine.ch/en/news/grape-escapes-spectacular-sleep

Source: www.swisswine.ch/

New Study Shows Growing Visitor Diversity and Spending in Napa Valley

Visit Napa Valley just announced the release of its 2023 Visitor Profile and Economic Impact Study. The research report finds that visitor spending and related tax revenue have surpassed pre-pandemic levels, highlighting the Napa Valley’s positive trajectory in tourism recovery following the devastating global COVID-19 pandemic and California wildfires.
Among the key findings in the 2023 Visitor Profile and Economic Impact Report are:

• 3.7 million people visited in 2023
• The number of domestic travelers increased by 180,000 since 2018
• Average visitor age decreased from 46 in 2018 to 40 in 2023
• The share of black visitors has tripled, increasing from 4% in 2018 to 11% in 2023
• The share of Latino/Hispanic visitors has almost doubled, increasing from 10% in 2018 to 17% in 2023
• The share of LGBTQ visitors has doubled, increasing from 4% in 2018 to 8% in 2023
• Visitors brought more than $2.5 billion dollars into the local economy in 2023, a 13% increase from 2018
• Tourism generated more than $107.5 million in tax revenue—a 26% increase over 2018
• The tourism industry employs 20% of Napa Valley with an estimated 16,000 jobs, and
• 95% of all visitors indicated they are likely to return

“One of the many positive benefits of these strong economic results is how they directly impact Napa Valley residents’ quality of life,” explains Emma Swain, chair of the board of directors for Visit Napa Valley and CEO of Supéry Estate Vineyards and Winery. “For example, visitors to the Napa Valley pay a Transient Occupancy Tax (TOT) on every overnight hotel stay. These dollars go directly to our local governments’ general funds to help pay for public safety, libraries, parks and recreation, road repair and more to support a high quality of life for locals.”

Visit Napa Valley is also currently developing a Sustainable Tourism Strategic Plan that sets a roadmap for sustainability and destination stewardship to support the long-term viability of its visitor economy. The plan will address topics such as the preservation of resident quality of life, the impacts of increased visitor volume and the protection of natural resources. Visit Napa Valley will soon launch a Green Lodging certification program in partnership with Napa County, local city governments and utility partners. The program will drive collaboration and efficiencies in climate action by providing meaningful, localized sustainability programming that is tailored to the hospitality industry and will later expand into additional hospitality verticals, including restaurants, transportation and attractions.

For further information: www.visitnapavalley.com/about-us/research

Source: Visit Napa Valley

Celebrating Pioneering Young Women in Wine: A Journey Through Four Exceptional Wine Gems of Italy

In the world of wine, the contributions of young women or vignaiole Italiane continue to shape the industry in profound ways. From across Italy’s rolling vineyards, these remarkable women are creating wines that speak of tradition, innovation, and a deep connection to the land. Here, we spotlight four extraordinary wineries led by passionate young women who are making waves in the Italian wine world: Noemi Pizzighella, Angela Fronti, Laura DeVito, and Arianna Occhipinti.

Le Guaite di Noemi: A Symphony of Tradition and Terroir in the Valpolicella, Veneto

Noemi Pizzighella, the driving force behind Le Guaite, is a young and highly respected winemaker in Veneto. Growing up in the vineyards of Mezzane di Sotto, north of Verona, Noemi was immersed in the rich viticultural traditions of her family. Her father, Stefano Pizzighella, started a small olive oil production in 1987, making the most of the family’s olive groves. Inspired by her father’s dedication, Noemi developed her passion for winemaking as a child.

Wines
Le Guaite’s portfolio includes the celebrated Amarone della Valpolicella, known for its rich, robust profile with notes of dark fruit, spice, and a velvety finish. The Valpolicella Superiore is another standout, offering a harmonious balance of red berries, herbs, and subtle oak. Noemi’s meticulous attention to detail ensures that each bottle embodies the essence of the region. Noemi’s wines include: Recioto della Valpolicella, Valpolicella Ripasso, Valpolicella Superiore, Amarone della Valpolicella, and Tano IGT Rosso Veronese. These wines are celebrated for their fresh and fruity nuances, distancing themselves from the opulence of certain other Valpolicella wines.

Visiting Le Guaite
A visit to Le Guaite offers a serene and intimate experience. The winery is situated in the picturesque hills of Mezzane di Sotto, providing stunning views of the surrounding vineyards. Guests can enjoy guided tours of the vineyards and cellars, followed by a tasting of Noemi’s exquisite wines. The experience is enhanced by Noemi’s personal touch, as she often shares her insights and stories behind each vintage. The combination of volcanic and marine soil, along with the breezes from Lake Garda, creates a unique terroir that is reflected in every bottle.

www.leguaite.it

Istine: Angela Fronti’s Tribute to Chianti Classico, Tuscany

Angela Fronti, the visionary behind Istine, brings a fresh perspective to Chianti Classico. Growing up in a family deeply rooted in the winemaking traditions of Tuscany, Angela was inspired by the vineyards that surrounded her childhood home. Determined to carve out her own path in the wine world, she pursued viticulture with a focus on organic farming and sustainable practices. Angela’s journey as a woman in the wine industry has been one of resilience and innovation, constantly pushing the boundaries of traditional winemaking.

Wines
Istine’s Chianti Classico wines are vibrant and elegant, characterized by bright cherry, earthy undertones, and a refreshing acidity. The Riserva offers a more complex profile with layers of red fruit, tobacco, and a lingering finish. The single-vineyard selections are particularly noteworthy, offering a deeper exploration of the terroir with complex flavors. Angela’s wines are a true reflection of her commitment to excellence and sustainability.

Visiting Istine
Nestled in the heart of Radda in Chianti, Istine provides a quintessential Chianti Classico experience. Visitors can explore the organically farmed vineyards and learn about Angela’s sustainable practices. The winery offers tastings that showcase the range and depth of Istine’s wines, often accompanied by local cheeses and charcuterie. Angela’s passion for her craft and her engaging storytelling makes each visit memorable.

www.istine.it

Laura DeVito: Crafting Elegance in Every Bottle in Lapio, Campania

Laura DeVito is an emerging talent in the Italian wine scene, known for her sophisticated approach to winemaking. Laura was born and raised in Lapìo, a small town in the province of Avellino, within the historic district of Irpinia. Surrounded by the vineyards and the enchanting landscape of the Calore River valley near Mount Tuoro, Laura’s passion for viticulture was kindled at a young age. Her curiosity and dedication to understanding the terroir led her to pursue formal education in viticulture and enology.

In 2018, Laura and her husband, Carmine De Maria, founded the Laura DeVito winery. Their goal was to enhance and showcase the unique qualities of the Fiano grape, a variety deeply rooted in the history and culture of Lapìo. As a woman in the wine industry, Laura faced the challenge of carving out her niche in a male-dominated field. Her perseverance, combined with an unwavering belief in the potential of her land, has led to the creation of wines that are celebrated for their elegance and complexity.

Wines
The Laura DeVito winery focuses exclusively on Fiano di Avellino, producing four distinct labels that highlight the nuances of different terroirs. The wines are crafted with meticulous care, following a philosophy of minimal intervention and respect for the natural characteristics of the grapes. Each label is a testament to the varying microclimates, soils, and altitudes of the vineyards in Arianiello, Verzare, and Sauroni.

Visiting Laura DeVito
The Laura DeVito winery offers an intimate and personal experience for visitors. Nestled in the scenic countryside of Lapìo, the winery provides a serene backdrop for exploring the vineyards and learning about the winemaking process. Guests can enjoy guided tours that delve into the specifics of Laura’s approach, followed by tastings of the elegant Fiano di Avellino wines. The combination of Laura’s engaging personality and the tranquil setting makes for an unforgettable visit.

www.lauradevito.it

Arianna Occhipinti: The Icon of Organic Wines in Vittoria, Sicily

Arianna Occhipinti is a name synonymous with natural winemaking in Sicily. Raised in Vittoria, Arianna was surrounded by vineyards and winemaking traditions that deeply influenced her. From an early age, she was determined to follow in her family’s footsteps but with a modern twist, embracing biodynamic practices and low-intervention winemaking. As a pioneering woman in the natural wine movement, Arianna has faced numerous challenges but has remained steadfast in her commitment to producing authentic, terroir-driven wines.

Wines
Arianna’s Frappato and Nero d’Avola wines are celebrated for their vibrant, expressive nature. The SP68 Rosso, a blend of Frappato and Nero d’Avola, offers a lively bouquet of red fruits, herbs, and a hint of spice, with a fresh, approachable palate. Her wines are renowned for their authenticity and the vivid expression of their origins.

Visiting Arianna Occhipinti
A visit to Arianna Occhipinti’s winery in Vittoria is a journey into the heart of natural winemaking. Guests can tour the biodynamic vineyards and learn about Arianna’s minimalist approach in the cellar. Tastings are often held in the charming winery or amidst the vines, offering a chance to savor the unique flavors of her wines in their place of origin. Arianna’s passion and knowledge make each visit an educational and inspiring experience.

www.agricolaocchipinti.it

These four women are not just winemakers; they are trailblazers who embody the spirit of innovation and respect for tradition in the wine world. Whether you’re planning your next wine tour or looking to expand your cellar, the wines of Le Guaite di Noemi, Istine, Laura DeVito, and Arianna Occhipinti are sure to inspire. Each bottle tells a story of passion, dedication, and the unique terroir from which it hails. Cheers to these remarkable women behind these exceptional wines!

Filippo Magnani

Sweden Seeks to be Winemaking’s Next Frontier

Far north of iconic wine regions like Bordeaux and Tuscany, Sweden is seeing a burgeoning industry of vineyards and a first generation of winemakers trying to carve out a niche.

“There are millions of techniques, and I don’t have a grandfather or grandmother to ask. So we need to figure it out ourselves,” Lena Magnergard states as she walked through the short rows of grapevines at the Selaon vineyard an hour west of Stockholm.

The former communications professional started the vineyard, the most northern Swedish site to have produced its own wine according to Magnergard, together with her farmer husband Erik Bjorkman in 2019 on the family farm. They produced their first wine in 2021 but Magnegard, a trained sommelier, is quick to admit that as keepers of some 1,000 vines they are still learning.

“Of course you can read up in books, but that is nothing like generational knowledge,” she said, adding that they mostly look to France and its centuries of winemaking tradition as the gold standard.

According to Magnergard, the emergence of wineries this far north is largely thanks to the development of new breeds of grapes in the 1960s and 70s, such as Solaris — which was developed to be resistant to disease and is the main grape grown at Selaon.

Resistance to Cold

“What they then discovered about these grapes, by pure chance, was two things — they need less time between blooming and harvesting and they can handle cold very well,” Magnergard said.

That combination was perfect for the Nordic region, where summers are both shorter and colder.

In the south of Sweden, on the Bjare peninsula, Solaris also dominates the 11-hectare Thora Vineyard; started in 2015 by a Swedish-American couple.

But it also features more well-known grapes such as Pinot noir — which is less expected so far north due to it requiring more heat.

For French-born winemaker Romain Chichery, who started working on the vineyard together with colleague Emma Berto three years ago, Sweden is “a new playground”.

The 27-year-old wine specialist admitted to AFP that they “didn’t expect so many varieties to take.

“Once we had analysed the climatic data, we realised that there was potential for many varieties and not just hybrid varieties, which are interesting but not the only solution” for Swedish soils, he added.

As a warmer climate is disrupting harvests in traditional wine-growing areas, professional wine growers have begun to look further north.

However, the Scandinavian country is not exempt from the variations of the climate.

“We have extremes, just like everywhere else in Europe,” Chichery noted.

At the same time, exploring a new frontier of wine also frees winemakers from old established rules.

“We’re free to do what we want. If I want to make a red with a little residual sugar, so a slightly sweet red, I can do that,” he said.

In Sweden, the industry has picked up speed in recent years and the country is now home to some 50 commercial vineyards of varying sizes.

According to industry group Svenskt Vin, 200 hectares are now being cultivated, which while twice as many as five years ago is little compared to the 800,000 hectares devoted to viticulture in France.

For Murat “Murre” Sofrakis, the figure is still unimpressive, and the 56-year-old foresees much greater things in the future.

Sofrakis runs a small vineyard in the far south of Sweden but is a champion of Swedish winemaking.

Equal Terms

“There are two kinds of people. One is the entrepreneur that sees opportunity here… and for the other people, it’s like a lifestyle” he states.

For him, the aim is to invigorate the industry, and he believes a recent liberalisation of the Swedish strict alcohol monopoly should help.

In June, Sweden’s government announced it wanted to allow breweries, distilleries and winemakers to sell alcoholic beverages directly to customers visiting their operations.

Apart from bars and restaurants, Swedes can only buy beverages with an alcohol content above 3.5 percent at state-run outlets called Systembolaget, and some authorised retailers in rural areas.

The proposal to allow winemakers to sell three litres of wine to visitors is currently being reviewed but the government said it hopes to see it implemented in the first half of 2025.

“It’s the first time we’ve been able to compete on equal terms with the rest of the wine world, and that’s very important,” Sofrakis said.

He started in 2001, just two years after the European Union gave permission for vines to be grown commercially in Sweden. “If we’d had this 20 years ago, Swedish winegrowing would be much bigger,” he said.

Source: Camille BAS-WOHLERT