Wine Tourism

Beyond the Classics: 7 Wine Regions Shaping Wine Travel in 2026

From ancient winemaking traditions and UNESCO-recognized heritage to world-class gastronomy and spectacular landscape, these seven destinations belong on the wine travel map in 2026. Wine travel is no longer simply about moving from one tasting room to another. Today’s most memorable journeys combine exceptional wines with gastronomy, cultural heritage, landscapes and authentic connections to the […]

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The World’s 50 Best Vineyards 2026 Heads to Chile: Santiago to Host Global Wine Tourism’s Premier Awards

Santiago, Chile, will host The World’s 50 Best Vineyards 2026 during the week of 16 November, marking the awards’ first-ever edition in Chile. Home to the renowned Maipo Valley and gateway to many of Chile’s leading wine regions, Santiago provides the ideal setting to celebrate the world’s most outstanding vineyard experiences. The event will bring

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Beyond the Vineyard: Why Harvest Experiences Are Redefining the Future of Wine Tourism

For generations, the annual grape harvest was an event reserved for vineyard workers and winemakers. Today, it has evolved into one of the most sought-after experiences in global wine tourism. Across Europe, North America, South America, Australia, New Zealand, and South Africa, wineries are increasingly opening their vineyards to visitors, transforming harvest from an agricultural

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Why Tuscany Continues to Set the Global Standard for Wine Tourism: Inside Calici di Stelle 2026

As wine tourism continues to evolve, travellers, we are learning, are seeking far more than exceptional wines. They want authentic experiences, meaningful connections with place, and memorable moments that combine culture, gastronomy, heritage, and landscape. Tuscany certainly delivers this. From July 24 to August 16, Tuscany’s renowned Calici di Stelle (Goblets Under the Stars) returns

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Driving the Future of Global Wine Tourism: My Participation at ENOWAYS 2026 in the Basque Country

I look forward to and am thrilled to participate in ENOWAYS – International Enotourism Summit 2026, at the invitation of Euskadi – Basque Country on November 23–26. As wine tourism continues to evolve into a strategic driver of economic development, destination branding, and cultural preservation, international forums such as ENOWAYS play an increasingly important role

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How the MICHELIN Guide Is Redefining Excellence in Wine Tourism

For more than a century, the MICHELIN Guide has influenced how travellers discover the world’s finest restaurants. Today, it is extending that influence into an entirely new arena – wine, and in doing so, it may reshape how wine regions are evaluated, experienced, and promoted. The launch of the inaugural 2026 MICHELIN Grape Selection is

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Why Investment Readiness Will Define the Next Era of Wine Tourism

The global wine tourism industry is entering a new phase of maturity. While exceptional wines, beautiful landscapes, and authentic visitor experiences remain fundamental, they are no longer enough to guarantee long-term success, as previously discussed. Increasingly, the destinations that will lead the next generation of wine tourism are those capable of attracting sustained investment, building

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Discovering Gavi DOCG: Piedmont’s Great White Wine Destination

The Denomination Gavi DOCG sits in the southeastern corner of Piedmont, where the hills begin their long climb toward the Ligurian Apennines. Less than an hour from Milan, Genoa, and Turin, the territory occupies a geographic position that has shaped both its history and its wine for over a thousand years. The denomination covers eleven

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Campania Stories 2026: Unveiling the Authentic Wines of Campania

The 2026 edition of Campania Stories ran from 23 to 27 April in Caserta, presenting new vintages from the region’s main appellations to the national and international press. The program opened on 23 April with a guided visit to the Royal Palace of Caserta and an inaugural conference in the Sala Romanelli, followed by two

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High-Altitude Heritage: Discovering Authentic Castilian Winemaking at Bodegas Covarrubias in Spain’s Emerging Arlanza Wine Region

A firsthand look at how family tradition, medieval history, and elevated terroir are shaping one of Spain’s most compelling wine tourism destinations. One of the highlights of my journey through Spain’s Arlanza Wine Route was a guided visit and tasting at Bodegas Covarrubias a family-owned boutique winery located in the beautifully preserved medieval village of

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