Tag: British Wine

UK Wine Tourism Soars 55% – A Must-Visit Wine Destination

The UK wine tourism industry continues flourishing, demonstrating its critical role in supporting vineyards and rural economies. According to WineGB’s Tourism Report 2024, vineyard visits rose by 55% in 2023 compared to the previous year, reaching an impressive 1.5 million. This influx of tourism now accounts for a substantial 25% of vineyard revenue.

Wine tourism’s allure is far-reaching, with VisitBritain’s MIDAS Report indicating that 42% of inbound international tourists expressed strong interest in visiting a UK winery during their stay—equating to a potential 16 million visitors. The ongoing expansion of wine tourism showcases its importance as both an economic driver and a cultural attraction.

The UK’s 300 vineyards and wineries open to visitors have embraced this momentum, offering diverse experiences ranging from vineyard picnics and tours to fine dining and luxurious on-site accommodations. Estates are actively enhancing their appeal to attract both domestic and international guests.

WineGB has also launched the “Visit a Vineyard Guide” which highlights these offerings and provides detailed information for wine enthusiasts. In addition, WineGB urges policymakers to implement measures that will help sustain the sector’s growth. Among the proposed actions, 60% of producers forecast visitor numbers to rise by over 20% in the next five years, underscoring the need for strategic investment.

Collaborative efforts, such as training programs with VisitEngland and partnerships with Knight Frank, have further elevated the visitor experience, cementing wine tourism as an essential facet of the UK’s rural economy. Looking ahead, WineGB plans to unveil “The WineGB Guide to UK Wine Tourism” before the August Bank Holiday, featuring exceptional vineyard experiences, from tastings to cultural events.

As the industry flourishes, the growing popularity of English sparkling wine further highlights the UK’s burgeoning reputation in the global wine scene.

WineGB’s “Visit a Vineyard Guide” https://lnkd.in/em8UzvwY

Wines of Great Britain announced Nicola Bates as its new CEO

Wines of Great Britain (WineGB) has just announced the appointment of former Portman Group Strategy Director Nicola Bates as its new CEO.

Bates’ appointment commences October 30, 2023, following news earlier this year that the organization’s former chief executive Simon Thorpe MW had stepped down.

Bates is WineGB’s first female CEO and joins a panel of women leading the association, with Sam Linter as chair.

Linter states: “I am delighted to appoint Nicola as the new CEO of WineGB. The WineGB Board was looking for a specific set of skills and experience that are required to deliver success for the organization and industry as we enter a new phase of maturity. During an extensive recruitment process, Nicola demonstrated the experience and diverse skillset required to run a growing trade association with a rapidly increasing external focus.

We look forward to introducing Nicola into the UK wine industry and have an intensive immersion planned to provide a strong grounding in the strategic imperatives and intricacies of our industry and organization.”

Bates previously held the role of director of strategy and external affairs at the Portman Group, the social responsibility body and regulator for alcohol labeling, packaging and promotion in the UK.

Bates commented on her new role: “Others may disagree, but this has to be the best job in wine. With production having doubled over the past five years, and set again to repeat this substantial achievement, I am overjoyed to be a part of the next phase of growth for English and Welsh wines. The sector will likely soon face the challenges that come with such success, and this is where WineGB steps in with its significant role to shape the workforce, the customer experience, and the reputation. I look forward to meeting members, patrons, funders, and the wider industry to learn how WineGB can continue to be your partner and deliver for the future.”