Based on current global signals, four strategic imperatives are emerging:
- Design for experience, not just product
- Embed digital into the visitor journey
- Build tourism as a revenue pillar—not a marketing line item
- Engage younger audiences through participation, not instruction
Wine tourism is no longer about showcasing place.
It’s about activating it.
The destinations that win will be those that treat wine not just as a product—but as a fully immersive, multi-sensory ecosystem.… “Global Wine Tourism Intelligence Briefing” ….continues at www.liz-palmer.com