Wines of Bulgaria

European Wine Tourism Index 2025: Ranking Europe’s Leading Wine Destinations

Wine tourism represents one of the fastest-growing segments of global cultural and experiential travel. According to a recent survey by TUI Musement, more than 91% of respondents expressed interest in wine-related travel, with the highest engagement among travellers aged 18 to 44. Responding to this demand, and coinciding with Europe’s harvest season, TUI Musement has […]

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Bulgaria Ushers in a New Era of Wine Tourism: Wine Routes, Sustainability + The UN Global Conference in Plovdiv

Bulgaria is uncorking a bold strategy to embrace wine tourism year-round, weaving together heritage, taste, and experience. Tourism Minister Miroslav Borshosh is championing wine not just as a drink, but as a strategic complement to the nation’s tourist heartbeat, whether that’s serene valleys, culture-rich cities, or hidden terroirs. The ministry and the Bulgarian Wine Tourism

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