Vi de la Terra Mallorca is establishing a new wine tourism route to illuminate the island’s distinct viticultural heritage. With over 80 wineries and 300 winegrowers, Mallorca is poised to showcase its rich history and diverse flavours.
The concept of a wine route has been deliberated for several years and is now moving forward spearheaded by Magdalena Mesquida, the president of the Indicación Geográfica Protegida (IGP).
It will be a collaboration between the Tourism Department and Vi de la Terra Mallorca and this partnership will be important, as wine tourism as a sustainable travel model with potential long-term benefits for the island.
Economic and Cultural Impact
The success of prior events like the Raïm Wine Fest has attracted a younger demographic and underscores the potential for integrating local pride with international allure. Wine tourism is envisioned as a powerful mechanism to engage both residents and visitors, facilitating a broader appreciation of Mallorca’s wines and augmenting the island’s economic vitality.
For further information, visit the Vi de la Terra Mallorca website at: https://vtallorca.com/en/