The UK wine tourism industry continues flourishing, demonstrating its critical role in supporting vineyards and rural economies. According to WineGB’s Tourism Report 2024, vineyard visits rose by 55% in 2023 compared to the previous year, reaching an impressive 1.5 million. This influx of tourism now accounts for a substantial 25% of vineyard revenue.
Wine tourism’s allure is far-reaching, with VisitBritain’s MIDAS Report indicating that 42% of inbound international tourists expressed strong interest in visiting a UK winery during their stay—equating to a potential 16 million visitors. The ongoing expansion of wine tourism showcases its importance as both an economic driver and a cultural attraction.
The UK’s 300 vineyards and wineries open to visitors have embraced this momentum, offering diverse experiences ranging from vineyard picnics and tours to fine dining and luxurious on-site accommodations. Estates are actively enhancing their appeal to attract both domestic and international guests.
WineGB has also launched the “Visit a Vineyard Guide” which highlights these offerings and provides detailed information for wine enthusiasts. In addition, WineGB urges policymakers to implement measures that will help sustain the sector’s growth. Among the proposed actions, 60% of producers forecast visitor numbers to rise by over 20% in the next five years, underscoring the need for strategic investment.
Collaborative efforts, such as training programs with VisitEngland and partnerships with Knight Frank, have further elevated the visitor experience, cementing wine tourism as an essential facet of the UK’s rural economy. Looking ahead, WineGB plans to unveil “The WineGB Guide to UK Wine Tourism” before the August Bank Holiday, featuring exceptional vineyard experiences, from tastings to cultural events.
As the industry flourishes, the growing popularity of English sparkling wine further highlights the UK’s burgeoning reputation in the global wine scene.
WineGB’s “Visit a Vineyard Guide” https://lnkd.in/em8UzvwY
