According to IWSR research conducted in late 2023 across the top 10 no/low markets – Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the UK and the US – 44% of no/low consumers said they had switched to a no-alcohol drink from another non-alcoholic drink, such as soft drinks, water, tea or coffee. This […]
IWSR Research: Who is winning in the moderation trend? Read More »
The Portman Group is urging the UK government to do more to encourage the uptake of low & no alcohol drinks and launch a consultation on low-alcohol descriptors. The consultation would seek views on updating the terminology around the various ways in which products below 1.2% abv are marketed. The alcohol marketing regulator hopes to
London-based Portman Group calls on government for “Low & No Alcohol Consultation” Read More »
The no and low alcohol categories grew over 7% in volume across 10 key global markets in 2022 to surpass a market value of $11bn, a new report from IWSR Drinks Market Analysis has revealed Category consumption is expected to increase by a third by 2026, with the pace of growth forecasted to grow by
No + Low Category Surpasses $11 Billion Read More »
Top 20 Global
Wine & Spirit Influencer
Copyright © 2026 Liz Palmer. All Rights Reserved
