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Charting the Future of Global Wine Tourism

Wine tourism has experienced remarkable growth over the past decade, establishing itself as a profitable and dynamic sector of the global wine industry. As a driver of sustainable development, it also plays an important role in rural development, job creation, and the direct empowerment of local communities. Despite its growing importance, both science and practice […]

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International Tourism Recovers Pre-Pandemic Levels in 2024

According to the latest World Tourism Barometer from UN Tourism, an estimated 1.4 billion tourists travelled internationally in 2024, indicating a virtual recovery (99%) of pre-pandemic levels. This represents an increase of 11% over 2023, or 140 million more international tourist arrivals, with results driven by strong post-pandemic demand, robust performance from large source markets

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