US Treasury Proposes New Alcohol Label Rules

The United States Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau (TTB) has proposed new regulations requiring alcoholic beverage labels to include detailed information on alcohol and nutritional content. This proposal aims to introduce an “Alcohol Facts” label, akin to the “Nutrition Facts” label found on food products, to provide consumers with comprehensive information about the beverages they consume.

The proposed “Alcohol Facts” label would include disclosures on the alcohol percentage by volume, alcohol content in fluid ounces, calories, carbohydrates, fat, and protein for wines, distilled spirits, and malt beverages such as beer. Additionally, the TTB has proposed a rule mandating the listing of major food allergens on alcoholic beverage labels. These proposed regulations align with the recommendations from the February 2022 Treasury Department report titled “Competition in the Markets for Beer, Wine, and Spirits,” which suggested revisiting labelling requirements to include alcohol content, nutritional information, and serving sizes.

References:

  1. S. Department of the Treasury. (2022). Competition in the Markets for Beer, Wine, and Spirits.
  2. Alcohol and Tobacco Tax and Trade Bureau (TTB). (2023). Proposed Regulations on Alcoholic Beverage Labeling.