Enjoy Now Wines, LLC, based in Sonoma, California, announced last week the official launch of its new community of ‘young sommeliers.’ This new initiative is designed to serve as a transformative industry catalyst aimed at fostering meaningful connections between younger generations, specifically Gen Z and Millennials, and the wine industry. Enjoy Now Wines™ set up […]
The Australian federal government has awarded a grant of almost A$3m (£1.6m) designed to boost quality and innovation within the burgeoning low-alcohol and alcohol-free wine market. This grant from the Australian government’s Cooperative Research Centres Projects funding scheme will be used to drive further innovation and improve standards within the no/low category. The project is
Australian government invests $3 million to improve no/low wines Read More »
The no and low alcohol categories grew over 7% in volume across 10 key global markets in 2022 to surpass a market value of $11bn, a new report from IWSR Drinks Market Analysis has revealed Category consumption is expected to increase by a third by 2026, with the pace of growth forecasted to grow by
No + Low Category Surpasses $11 Billion Read More »
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