Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 2 – From Selling Bottles to Engineering Experiences

The traditional wine model is being quietly replaced.

Then	Now
Sell wine, add tourism	Sell experiences, wine follows
Volume-driven	Value-driven
Static tastings	Immersive ecosystems
Storytelling	Experience engineering

We are entering an era where:

• The tasting room becomes a stage
• The vineyard becomes a platform
• The visitor becomes a participant

If your experience hasn’t evolved in the last 3 years, your audience already has.…continues at www.liz-palmer.com