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Wine Industry Study Finds Growing Use of SMS, Online Chat & Age Gates in 2025

VinterActive, a leader in direct-to-consumer (DTC) marketing within the wine industry, has published its latest research report, VinQuest™ 2025: Adoption of SMS Marketing, Online Chat & Age Gates by U.S. Wineries. This rigorous study, utilizing a methodology with a 3% margin of error at a 95% confidence level, presents pivotal benchmarks in contemporary wine marketing […]

“OIV must embrace the digital revolution to stay relevant” – Pau Roc, OIV Director General

Articles, Global Wine Evemts, News, Press Release, Wine, Wine Economics, Wine News, Wine Science, Wine Tech, Wine Technology, Wine Trade / lizpalmer

Pau Roc, the Director General of OIV has alerted the global wine industry to quickly embrace the opportunities afforded by new technologies, in order to stay relevant in a fiercely competitive world. Speaking at the recent inaugural symposium on the Digitalization of the Vine and Wine Sector, Pau Roca, Director General of the International

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Wine Industry Study Finds Growing Use of SMS, Online Chat & Age Gates in 2025

“OIV must embrace the digital revolution to stay relevant” – Pau Roc, OIV Director General

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