Pau Roc, the Director General of OIV has alerted the global wine industry to quickly embrace the opportunities afforded by new technologies, in order to stay relevant in a fiercely competitive world.
Speaking at the recent inaugural symposium on the Digitalization of the Vine and Wine Sector, Pau Roca, Director General of the International Organisation of Vine and Wine, said “digital tools and data sciences are driving the most innovative changes seen in our lifetime, transforming societies and the world economy.”
Rau Roca continued: “It is important to be mindful that these new technologies will offer invaluable opportunities – they will transform viticultural analysis. In order to remain relevant to our stakeholders, we need to expand our influence, reach new horizons and enhance cooperation amongst the main actors.”
Roca further added that the OIV needed to accept “a paradigm shift” towards embracing digital innovations.
“The next generation of OIV experts will continue this work, building on the foundations we lay today,” said Roca.
The symposium brought together leading experts from the academia, governments, international organizations and the private sector from different countries: Dr Adriaan Oelofse the Research, Development & Innovation Manager at WINETECH who spoke about the concept of smart vineyards, the professor expert in Artificial intelligence Dr. Bernard Chen from the University of Arkansas, professor at the Comillas Pontifical University and Blockchain expert Dr.Javier Ibañez, Mr. Fabián Torres who is a Principal Consultant at SICPA and also an expert in Digital Transformation and Guidance, and Mr Olivier Oram, expert in Blockchain and founder of Chainvine, a business that helps to reduce the cost of trust in moving wine all over and around the world.
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