Tag: English Wine

WineGB calls for further support from Government for wine exports

WineGB is calling on the government to provide additional support to promote the growth of GB wine sales overseas through exports. The percentage of sales from export has doubled in two years from 4% in 2021 to 8% in 2023.

Currently, British wines are exported to 45 countries, with the largest markets being Norway, Japan, the United States, Sweden, Finland, Denmark, Switzerland, the Netherlands, Hong Kong and South Korea. Notably, sales of English still and sparkling wines in Norway have surged by 33% over the past year.

According to figures from Norwegian alcohol monopoly Vinmonopolet, sales increased by 21,551 litres, reaching a total of 87,318 litres.

WineGB is pushing for stronger partnerships with the Department for Business and Trade (DBT) and the GREAT campaign, as outlined in its Manifesto for Growth. The trade body emphasises that no new wine-producing region has established itself in the global export market without significant government backing. WineGB is keen to work closely with Jonathan Reynolds MP, secretary of state for the DBT, to accelerate the growth of British wine exports.

To level the playing field for English and Welsh wines in international markets, WineGB has proposed five key actions:

1. Showcasing English and Welsh wines in 20 to 30 major cities worldwide

2. Enhancing grant funding, export financing, and support for physical distribution at overseas events

3. Improving trade access to European markets

4. Expanding the UK’s gastro-diplomacy efforts through its global network; and

5. Assisting exporters with better access to accurate and up-to-date export data

Sources: https://winegb.co.uk, and Harpers

WineGB Releases its 2023 Industry Report

Last week Wine GB released its 2023 Industry Report, which includes the latest data from producers and figures supplied by Wine Standards.

Here are some key findings:

  • Plantings continue to grow – there are currently just under 4,000ha under vine, with forecasts predicting an increase to 7,600ha by 2032;
  • In terms of production, the mid-range prediction is that production will reach 25 to 29 million bottles by 2032;
  • Wine remains one of the fastest-growing agricultural sectors in Britain;
  • In 2022, total production was 12.2 million bottles: 68% sparkling, and 32% still;
  • Sales channels and distribution in 2022 include:
  • On trade has increased– 22% (from 14%)
  • Exports up from 4% to 7%
  • Off-trade up to 41%
  • DTC now 30% from 57% – this reflects post-pandemic sales returning to hospitality and retail.

Wine Tourism

Wine tourism is buoyant and shows a positive growth trajectory; income is up – now averages 24% of total revenue. Visitor numbers are up 17% from 2021.

Ned Awty, Interim WineGB CEO says: “We are used to seeing rapid growth of plantings and production and this year is no different, with plantings up 74% in five years and a production of 12.2mn bottles, almost a record! Thanks to an overwhelming response to our membership survey, we now have our most comprehensive data set ever for wine production in the UK. The data gives us new insights into the ever-increasing importance of wine tourism, the scale and diversity of employment in our sector and an in-depth view of sales channels from the largest to smallest producers.”

Chair of WineGB, Sam Linter, said: “These truly are exciting times for English and Welsh wine. Our latest report is from the most robust data yet and we are pleased to have this access. It not only sets out where we are today but looks ahead to the next ten years in terms of production and the many opportunities. We have become an internationally acclaimed wine growing region of the highest quality.”

The industry report is available Industry & Statistics Insights

Sources:
WineGB and Wine Standards