Global alcohol consumption will bounce back to pre-Covid levels by 2023

Global alcohol consumption will return to pre-Covid levels by 2023, according to recent IWSR data, with the market already showing signs of recovery.

Projected to grow by 2.9% in volume by the end of 2021, the research forecasts that total alcohol consumption will reach pre-Covid levels within two years and will continue to increase steadily until 2025.

Total alcohol volume decreased by 6.2% globally during 2020, affected by lockdowns and other restrictions.   Total wine and beer volumes are both forecast to be down about -9% in 2020 and are unlikely to regain volumes for several years.   However, within the wine sector, sparkling wine volume consumption is anticipated to recover to 2019 levels by 2023, along with the rest of the alcohol market. Premium-and-above Prosecco is expected to be least impacted by Covid, and premium-and-above still wine forecast to recover lost volumes by 2022.

This growth will be boosted by several factors including the growth of ecommerce which is up 45% from 2019; to reach US $29 bn in 2020, and RTD’s, the industry quickly adapting in key markets and the increasing sophistication of the at home occasion in many markets.

“In many global markets Covid-19 accelerated the impact and growth of key industry drivers, such as the development of ecommerce, premiumization, the rise of the home premise, moderation and the need for convenience in product formats,” said the IWSR’s CEO Mark Meek.

“These are the trends that will also underpin the industry’s resilience as it pivots to meet consumers where they are in the years to come. Additionally, across many markets, some segments of the population now have significantly more disposable income than they did in 2019, some of which will be spent on beverage alcohol products.”

Another trend set to give alcohol a leg up is product premiumization, according to the IWSR, with premium-and-above wine and spirits forecast to increase by 25.6% in total volume between 2020-2025 compared to 0.8% volume growth over the same period for brands in lower price tiers.

“The Ultimate Guide To Champagne” is now available on global markets

Liz Palmer’s “The Ultimate Guide To Champagne” is now available in additional global markets. Including Canada and USA, the new markets include UK, Germany, Spain, France, and Italy. The book can be ordered online through Amazon and Kindle.

http://www.amazon.com/dp/0991894634

http://www.amazon.co.uk/dp/0991894634

http://www.amazon.de/dp/0991894634

http://www.amazon.es/dp/0991894634

http://www.amazon.fr/dp/0991894634

http://www.amazon.it/dp/0991894634

https://www.amazon.com/Ultimate-Guide-Champagne-Liz-Palmer/dp/

About “The Ultimate Guide To Champagne”

There is much more to champagne than the drink – Champagne is named after the region where it is grown, fermented and bottled.  This essential guide takes you to this region, explores its culture and honours its history.

Unlike any other book about Champagne, The Ultimate Guide To Champagne is the most comprehensive and visually stunning guide you’ll ever come across – in these pages you’ll discover:

Over 220 Engaging Photos, Maps, Detailed Charts, and Historical Anecdotes

How to Explore the Region

Grape Varieties and Styles

Grand Marques / Growers and Cooperatives, The Annual Viticulture Cycle, Harvest and Production, Champagne and Food Pairing Guides

How to Cook with Champagne

Recipes from Champagne Families

How to Taste and Identify Flavors

How to describe and Rate Champagne

How to Shop, Store and Serve

Champagne Etiquette & Style

Tips for Weddings

International Champagne Bars

The Economics of Champagne

Health Benefits

Science Facts

Extensive Glossaries

and much more…

 

The Ultimate Guide To Champagne is highly recommended for everyone, from beginners to experts.  It’s a remarkable point of reference into which any wine lover or professional can dip in and browse.

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So pop open your favorite Champagne, pour yourself a glass, and start reading The Ultimate Guide To Champagne!