Enjoy Now Wines, LLC, based in Sonoma, California, announced last week the official launch of its new community of ‘young sommeliers.’ This new initiative is designed to serve as a transformative industry catalyst aimed at fostering meaningful connections between younger generations, specifically Gen Z and Millennials, and the wine industry. Enjoy Now Wines™ set up […]
Design My Night has just released the results of its city survey, with this year’s focus being on affordability. The results show that a large proportion (83%) of participants have changed their spending habits due to the cost-of-living crisis. However, 50% of millennials who completed the survey view drinking and dining as essential spending. The
50% of UK Millennials Perceive Drinking and Dining as Essential Spending Read More »
“Millennials are vital to Champagne’s future… because they are willing to look beyond the ‘just for celebrations’ mantra,” states Françoise Peretti, Director of the UK’s Champagne Information Bureau. Millennials are deemed to be more digitally connected and open-minded than baby boomers. Peretti further stressed the need to attract a younger generation of drinkers, and the
Millennials are vital to Champagne’s future Read More »
“I like wine in the shower….. I like to take a bottle of wine to share with friends when we go hiking…. I drink wine while reading my books to relax……When is there an occasion to not drink wine? If I could find a wine that went well with my Cheerio’s in the morning then
A Glass of Wine in the Shower? Study Explores New Occasions When Millennials Drink Wine Read More »
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