UN Tourism

Global tourism surges ahead: record arrivals in the first nine months of 2025

International tourist arrivals grew 5% in January through to September 2025 compared to the same period in 2024 and 3% above the pre-pandemic year 2019. According to the latest edition of the World Tourism Barometer, over 1.1 billion tourists travelled internationally between January and September this year, about 50 million more than in the same […]

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UN Tourism Appoints Shaikha Al Nowais as First Female Secretary-General

In a landmark decision that redefines the leadership narrative of international tourism, UN Tourism has officially confirmed Shaikha Al Nowais as its next Secretary-General. Ratified during the 26th General Assembly held in Riyadh, this appointment not only signals continuity in the Organization’s progressive vision but also marks a watershed moment. Al Nowais will become the

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Global Wine Tourism Report 2025: A Comprehensive Analysis of Emerging Trends, Economic Impact, and Sustainability in the Global Wine Tourism Sector

The recently published Global Wine Tourism Report 2025 marks a significant milestone for the international wine and tourism industries. Conducted by Hochschule Geisenheim University in collaboration with UN Tourism, the International Organisation of Vine and Wine (OIV), the Great Wine Capitals Global Network (GWC), and WineTourism.com, this comprehensive study draws on data from 1,310 wineries

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Global Tourism Rebounds:  690 Million Travellers Drive 2025 Growth Despite Global Uncertainty

The international tourism sector demonstrated notable resilience in the first half of 2025, recording a 5% increase in global arrivals compared to the same period in 2024, according to the latest UN Tourism data. This upward trajectory translated into approximately 690 million international tourist movements between January and June, a figure that underscores both the

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Global tourism set for full recovery by 4Q with spending growing faster than arrivals

Around 1.1 billion tourists travelled internationally in the first nine months of 2024, as the global tourism sector recovered 98% of pre-pandemic levels. According to the latest World Tourism Barometer by UN Tourism, a full recovery from the biggest crisis in the sector’s history is expected by the end of the year, despite economic, geopolitical

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