wine marketing Archives

Wine Australia is launching a new global 24/7 virtual platform

Articles, Events, Global Wine Evemts, Online Event, Press Release, Virtual Events, Wine, Wine Economics, Wine News, Wine Technology, Wine Trends, Wines of Australia / lizpalmer

Wine Australia is launching an (always-on) 24/7 virtual platform “Australian Wine Connect” in March which will bring the global wine community together to experience and explore Australia’s wine scene. The interactive platform will be a go-to resource for Australian wine over the next twelve months. Featuring wineries from across 65 regions; connecting winemakers, buyers, importers, […]

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WineAmerica discloses how wineries are being “creative” in the face of adversity

Articles, California Wine, News, Press Release, Release, US Wine, Wine, Wine Economics, Wine News, Wine Tourism / lizpalmer

The average US winery lost US$51,201 from March 15 to April 15 and expects to lose a further $134,626 in May, due to the latest survey by industry association WineAmerica. There is some cause for optimism. Having released bleak figures back in March, the industry association has said the results of its second survey has

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Wine in a can is a robust trend and not a short-term fad

Jenny Ratcliffe-Wright, News, Wine, Wine Economics, Wine News, Wine Review, Wine Science, Wine Technology, Wine Trends / lizpalmer

With the traditional wine market in the US growing at an increasingly slow pace, successful wineries 10 years from now will be those that have adapted to a different consumer with different values. Wine in a can is no new thing; it was first seen in World War 1 when the French army had their

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Wine Trends: What to watch for in 2020

Articles, Champagne, Press Release, Wine, Wine Economics, Wine News / lizpalmer

Wine Intelligence has announced its annual Wine Trends Report for 2020, which will reflect global challenges in the industry. Richard Halstead, COO of Wine Intelligence, states “wine is a risky business,” specifying challenges around climate change, discretionary consumer spending influences in different countries, and global trade policy changes. Here are their five predictions for the

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wine marketing

Wine Australia is launching a new global 24/7 virtual platform

WineAmerica discloses how wineries are being “creative” in the face of adversity

Wine in a can is a robust trend and not a short-term fad

Wine Trends: What to watch for in 2020

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