wine marketing

Wines of South Africa has just introduced its dynamic new global brand identity “There’s Sunshine Inside”

More than a slogan, this new positioning seeks to capture the essence of South African wine – radiant, resilient, and deeply rooted in cultural authenticity. The campaign emphasizes the distinctive qualities that define South Africa as a wine-producing nation. Under the generous African sun and across an extraordinary mosaic of terroirs, producers are crafting wines […]

Wines of South Africa has just introduced its dynamic new global brand identity “There’s Sunshine Inside” Read More »

Barclays Predicts Global Alcohol Trends: Why Demographics Hold the Key

Several financial institutions, from Rabobank to BMO Capital Markets, have recently released reports on the state of the alcohol, including wine markets. But the most wide-ranging of these was The Future of Global Alcohol, produced by Barclays Investment Bank for its private clients, which is not publicly available. Areni spoke with Laurence Whyatt, the lead

Barclays Predicts Global Alcohol Trends: Why Demographics Hold the Key Read More »

Uncorking Profit: How Reimagining Wine Education Can Boost the Industry

At Wine Paris 2025, Areni Global unveiled its whitepaper Rethinking Wine Education, the result of an 18-month research initiative led by CEO Pauline Vicard. The project addressed a pressing concern in the wine industry: the persistent gap between current educational offerings and the evolving needs of the global wine trade. Findings: A Misalignment of Passion

Uncorking Profit: How Reimagining Wine Education Can Boost the Industry Read More »

Four Key Trends Shaping Beer and Wine Design in 2025

In the intensely competitive beer and wine industry, packaging and labelling represent the first, and at times, the only opportunity to leave a lasting impression. As graphic design trends continue to evolve, they provide innovative avenues to tell a compelling story, evoke nuanced emotions, and convey a sense of premium quality to potential consumers. Highlighted

Four Key Trends Shaping Beer and Wine Design in 2025 Read More »

Bordeaux Wines Unveils New Global Campaign

Bordeaux Wines is excited to bring the extraordinary and unexpected diversity of its region to the fore with a dynamic new international campaign. Designed to shine a light on the region’s exceptional men and women, their commitment to sustainability, the terroirs and of course their wines, the campaign gives all those who work in the

Bordeaux Wines Unveils New Global Campaign Read More »

New Zealand Winegrowers Join the Flight for a “White Wine Emoji”

There are currently only three symbols available on devices to denote wine currently are a glass of red, two clinking champagne flutes, and a bottle of sparkling wine. The US failed in their bid for a white wine emoji — perhaps New Zealand will have better luck. New Zealand Winegrowers is throwing its weight behind

New Zealand Winegrowers Join the Flight for a “White Wine Emoji” Read More »

Discover the Fast-Growing RTD Market with Dennis Doorakkers [Oct 5 2 PM ET – IG Live @lizpalmer_]

Discover the fast-growing RTD market and its evolution with Dennis Doorakkers, an International Ambassador for the International Canned Wine Competition. #Savethedate Tomorrow 2 PM ET / 8 PM CET — IG Live @lizpalmer_ Questions and topics being discussed: What are RTD’s Can you tell us something about the history of cans and how it got

Discover the Fast-Growing RTD Market with Dennis Doorakkers [Oct 5 2 PM ET – IG Live @lizpalmer_] Read More »

Global alcohol consumption will bounce back to pre-Covid levels by 2023

Global alcohol consumption will return to pre-Covid levels by 2023, according to recent IWSR data, with the market already showing signs of recovery. Projected to grow by 2.9% in volume by the end of 2021, the research forecasts that total alcohol consumption will reach pre-Covid levels within two years and will continue to increase steadily until 2025.

Global alcohol consumption will bounce back to pre-Covid levels by 2023 Read More »

The Consejo Regulador DOCa of Rioja unveils strategic five-year plan

The Consejo Regulador DOCa of Rioja has unveiled a five-year strategic plan aimed at boosting the region’s sustainability credentials, driving wine tourism and increasing exports. The aim is to boost total sales from 230 million litres in 2020 to 312 million litres by 2025, with export to account for 44% at 137 million litres, in

The Consejo Regulador DOCa of Rioja unveils strategic five-year plan Read More »

GTA’s premium wine cellar @dymonwinecellar is now open at 1460 The Queensway, Toronto!

The modern concept of wine storage has changed dramatically with collectors, agents, and enthusiasts eager to show off their precious wines more daring and inventive ways. I found the most perfect state-of-the-art fine-wine storage facility in our own back yard (Toronto). I recently went on a private tour of Dymon Wine Cellar has with General

GTA’s premium wine cellar @dymonwinecellar is now open at 1460 The Queensway, Toronto! Read More »