Happy Birthday, SA Wine! Celebrating 366 Years of Winemaking Excellence
South Africa Wine is excited to announce the “Happy Birthday SA Wine” campaign, a celebration from January through February to celebrate the South African wine industry’s official birthday on February 2nd. This campaign invites wine lovers, producers, retailers, and industry stakeholders worldwide to celebrate South Africa’s rich winemaking heritage.
South Africa is unique among wine-producing countries in that it knows the exact date of the inception of its wine industry: February 2, 1659.
This campaign encourages the wine community to participate.. “We call upon the entire wine industry, tourism sector, local and international partners, and wine enthusiasts to join us in this celebration,” says Basson. “Together, let’s raise a glass to South African wine’s past, present, and future.”
“Our vision is to create an annual celebration that honours this heritage and promotes the spirit of South African wine,” says Rico Basson, CEO of South Africa Wine. “We want to raise awareness both local and global about the contributions of South African wine to the world and to encourage a sense of pride and connection within the industry and among consumers.”
Join South Africa Wine in this vinous voyage, as they honour the traditions, celebrate the innovations, and toast to a future filled with exceptional South African wines!