Tag: Napa Valley Wine

New Study Shows Growing Visitor Diversity and Spending in Napa Valley

Visit Napa Valley just announced the release of its 2023 Visitor Profile and Economic Impact Study. The research report finds that visitor spending and related tax revenue have surpassed pre-pandemic levels, highlighting the Napa Valley’s positive trajectory in tourism recovery following the devastating global COVID-19 pandemic and California wildfires.
Among the key findings in the 2023 Visitor Profile and Economic Impact Report are:

• 3.7 million people visited in 2023
• The number of domestic travelers increased by 180,000 since 2018
• Average visitor age decreased from 46 in 2018 to 40 in 2023
• The share of black visitors has tripled, increasing from 4% in 2018 to 11% in 2023
• The share of Latino/Hispanic visitors has almost doubled, increasing from 10% in 2018 to 17% in 2023
• The share of LGBTQ visitors has doubled, increasing from 4% in 2018 to 8% in 2023
• Visitors brought more than $2.5 billion dollars into the local economy in 2023, a 13% increase from 2018
• Tourism generated more than $107.5 million in tax revenue—a 26% increase over 2018
• The tourism industry employs 20% of Napa Valley with an estimated 16,000 jobs, and
• 95% of all visitors indicated they are likely to return

“One of the many positive benefits of these strong economic results is how they directly impact Napa Valley residents’ quality of life,” explains Emma Swain, chair of the board of directors for Visit Napa Valley and CEO of Supéry Estate Vineyards and Winery. “For example, visitors to the Napa Valley pay a Transient Occupancy Tax (TOT) on every overnight hotel stay. These dollars go directly to our local governments’ general funds to help pay for public safety, libraries, parks and recreation, road repair and more to support a high quality of life for locals.”

Visit Napa Valley is also currently developing a Sustainable Tourism Strategic Plan that sets a roadmap for sustainability and destination stewardship to support the long-term viability of its visitor economy. The plan will address topics such as the preservation of resident quality of life, the impacts of increased visitor volume and the protection of natural resources. Visit Napa Valley will soon launch a Green Lodging certification program in partnership with Napa County, local city governments and utility partners. The program will drive collaboration and efficiencies in climate action by providing meaningful, localized sustainability programming that is tailored to the hospitality industry and will later expand into additional hospitality verticals, including restaurants, transportation and attractions.

For further information: www.visitnapavalley.com/about-us/research

Source: Visit Napa Valley

Wine prices in Napa jump to over $100 / bottle

The latest Direct to Consumer Wine Report shows the average price of a bottle of wine from Napa Valley jumped $17 last year, and at the same time tasting fees increased 35%.

According to the report, the average bottle of wine from Napa costs over $108, which is considerably more than Sonoma County, which saw an average of $57 per bottle. Over 71% of the West Coast wineries surveyed said they planned to raise bottle prices again this year.

These numbers come from the 2023 Direct to Consumer Wine Report, which was previously conducted by the Silicon Valley Bank wine division.

While visitors to Napa Valley are still lower than they were pre-pandemic, the price of a tasting at a Napa vineyard is significantly higher than in the country’s other wine regions. A standard tasting at a Napa winery now goes for $81, $22 more than it did in 2021. A reserve tasting averages $128.

Compare those numbers with $38 for a tasting in Sonoma and $28 in Paso Robles. And to put that in perspective, tasting fees didn’t even exist until the middle- to late-1990s. They hovered around $10 for several years, but as more and more people began going to wineries, those prices began to climb. As recently as 2012, the price of a tasting in Napa was $22.

Wine, overall, is in a bit of a slump. The industry is in its second consecutive year of negative growth, and the SVB report says, “Swift action is required to turn the tide.” The audience is also getting older. While consumers over the age of 60 have continued to grow, people under that age are less interested in buying wine today, this report found.

“Monopoly Napa Valley Edition” unveiled this week

The World’s Most Popular Game Monopoly now has a Napa Valley Inspired edition Featuring Napa Cellars Winery, among other local businesses and Landmarks. Top Trumps, the American division of Winning Moves International (creators of classic games and puzzles) this week released “MONOPOLY Napa Valley Edition” under license from Hasbro.

This version of the game replaces famous Atlantic City squares (from Boardwalk to Park Place) with representations of much-loved Napa Valley cultural sites, historic landmarks, and time-honored businesses, alongside customized Community Chest and Chance playing cards to ensure each detail of the game pays homage to the iconic wine region destination.

Napa Valley is well known for its iconic wineries, Michelin-starred restaurants and stunning views from the valley to the Mayacamas mountains.

Napa Cellars, an Oakville tasting room and winery deeply rooted in the heart of Napa Valley for nearly 50 years, is one of the properties featured on the board. Beyond its square between “Free Parking” and “Chance” spaces on the Napa Valley edition of the iconic MONOPOLY board, the winery can be found on a Chance playing card, which reads “The sun is shining, and Napa Cellars is calling. Make a reservation for a picnic amongst the vines. Pay 150.” Napa Cellars can also be found on a Community Chest playing card, which reads: “Napa Cellars consulted you to craft the next vintage. Collect 200.”  Other wineries featured include Beringer Vineyards, Sterling Vineyards, Frank Family Vineyards, and Hall Wines.

 

“We’re thrilled to launch MONOPOLY Napa Valley Edition in time for the holidays and to celebrate one of the most beloved, culturally rich and geographically beautiful wine regions in the world. We’ve spent months creating a portrayal of the area’s dynamic communities that we hope locals and visitors alike will enjoy for years to come,” says Jennifer Tripsea, a representative from Top Trumps USA. “We’ve incorporated important feedback from locals to truly make this a fun and engaging game for Napa Valley residents and beyond.”

The Monopoly Napa Valley Edition is available for $39.95 USD on Amazon, CVS and www.toptrumps.us. The game is also for sale in several local retailers, including Napa Cellars’ Oakville tasting room along historic Highway 29.

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