Tag: Wine Tech

Wine Industry Study Finds Growing Use of SMS, Online Chat & Age Gates in 2025

VinterActive, a leader in direct-to-consumer (DTC) marketing within the wine industry, has published its latest research report, VinQuest™ 2025: Adoption of SMS Marketing, Online Chat & Age Gates by U.S. Wineries. This rigorous study, utilizing a methodology with a 3% margin of error at a 95% confidence level, presents pivotal benchmarks in contemporary wine marketing practices:

  • 20% of U.S. wineries have implemented online age gates to prevent underage website visitors.
  • 13% of U.S. wineries offer an option for website visitors to engage via text messaging.
  • 3% of U.S. wineries provide an online chat feature.

Bryan St. Amant, Founder & CEO of VinterActive, underscored the significance of these findings: “As competition evolves, wine marketing benchmarks help merchants make better business decisions. Since the impact of email and social media is well documented in the wine industry, it’s time to look ahead by focusing on emerging digital marketing tools.”

Key Research Findings

This study involved detailed surveys of 500 winery websites, randomly selected from the top nine U.S. wine-producing states. It revealed critical insights into:

  • The variability of digital wine marketing tactics across different U.S. wine regions.
  • The types of online age gates currently deployed by U.S. wineries.
  • The nature of consumer consent is collected when visitors opt-in to receive SMS messages.

Implications for U.S. Wineries

The complete report, VinQuest™ 2025: Adoption of SMS Marketing, Online Chat & Age Gates by U.S. Wineries, further delves into how these findings translate into opportunities and risks for individual wine brands, wine regions, and the broader U.S. wine industry in 2025.

For more information or to request a complimentary copy of this research report, visit  VinterActive Research.

European Drinks Industry Unveils System For Developing E-Labelling

The CEEV – Européen des Entreprises Vins, and spiritsEUROPE have teamed up with QR code compliance solutions firm Scantrust, to unveil an updated version of the U-label labelling platform.

According to the groups, the strategic partnership will facilitate the easy creation of e-labels for both the wine, aromatised wine and spirits drinks.

The U-label by Scantrust aims to simplify compliance with the new EU labeling regulations for wineries in a cost-effective manner. Additionally, it assists spirits producers in advancing the implementation of the Memorandum of Understanding on consumer information, which was adopted in June 2019.

Empower Wine Producers
“When we conceived U-label, our goal was to empower European wine producers large and small with an affordable turnkey solution for navigating the new labeling regulations,” commented Ignacio Sánchez Recarte, CEEV Secretary General.

“This partnership with Scantrust represents a significant milestone in achieving that goal.”

In a statement, CEEV and spiritsEUROPE expressed their commitment to continue supporting and contributing their expertise in the wine and spirits industries to the U-label initiative.

The new U-label by Scantrust platform meets EU Regulation 2021/2117 requirements, including recent clarifications by the European Commission.

Comprehensive Information
“As European spirits producers, we are progressing fast in providing comprehensive, easily accessible consumer information via e-labels in combination with energy-information on-pack,” said Ulrich Adam, Director General of spiritsEUROPE.

U-label will allow spirits producers large and small to roll out state-of-the-art digital labelling solutions together with an experienced and reliable partner.

Sources: Européen des Entreprises Vins and spiritsEUROPE

Coravin Launches Single-Serve Vinitas System

Coravin, a global wine technology company, revolutionized the way wine is consumed 10 years ago with the launch of its preservation system that pours wine without removing the cork.

Coravin is now disrupting the category again with the launch of its next industry-changing device, Coravin Vinitas™, designed to help businesses share preserved tastings of wine with “try before you buy” while boosting interest in wine education.

Coravin Vinitas™ System

Coravin Vinitas™ is a revolutionary small-footprint device that transfers wine into smaller consumables with up to 12 months of preservation.

“Until now, there has not been a scalable automated product that creates single-serve formats and maintains the quality of the wine inside for months, as opposed to weeks,” said Greg Lambrecht, Coravin founder and inventor. “With Coravin Vinitas™, companies, hospitality services, and trade can sample and fractionalize any bottle, any time, on-site, ensuring the highest quality experience for businesses and consumers, no more needlessly shipping full-size bottles where only a taste is needed.”

“During the early days of the pandemic, we spotted a gap in the market for this type of self-use fractionalization device that would allow our customers to send samples, preserved for months, to their trade customers and consumers,” said Chris Ladd, Coravin CEO. “Since then, we have continued to see the wine industry struggle to connect with a younger consumer audience who have far more options to choose from than previous generations. Coravin Vinitas™ addresses this need and is primed to change the way the world consumes wine.”

Coravin spent more than eighteen months building and testing the Coravin Vinitas™ with wineries, retailers, and wine schools around the world including Napa Valley Wine Academy, Langton’s, Ceretto, Château Montelena, ONX, Alkina, Stéphane Derenoncourt of Domaine de l’A, Château Haut Bailly, Tooth & Nail Wine Co., Benom, Clos Solene, Claudio Martins Wine Advisor, Justin Leone, and more.

To learn more CoravinVinitas.com.

Wine-Searcher Integrates LWIN Wine Codes into its database

Wine-Searcher has recently incorporated Liv-ex’s LWIN wine codes into its database, making it easier to search for wines. The LWIN wine codes are the equivalent of an ISBN number for books – these codes give users an additional means to find the wines they are looking for.

The Process

Type in “LWIN” followed by the seven-digit unique wine code, and this will automatically bring up international offers.

For example, entering “LWIN 1012361” or “LWIN1012361” into the site’s search bar will bring up all offers related to Château Léoville Barton, whose seven-digit LWIN code is 1012361. It is expected that this addition to Wine-Searcher’s search functionality will improve site experience for both users and merchants.

“We are delighted to incorporate Liv-ex’s LWIN codes into this database to make wine matching and discovery simpler and more accurate for our wide range of industry users,” said Wine-Searcher’s Wine Director, David Allen MW.

“It’s great to see such a significant industry player as Wine-Searcher incorporate the LWIN codes along with others like Vinous, Berry Brothers & Rudd, and London City Bond. The Wine Searcher integration makes more data points (beyond Liv-ex prices) available to more wine businesses worldwide, ” said Liv-ex director Anthony Maxwell.

LWIN is a free-to-use database of unique codes, produced by online wine trading platform Liv-ex and assigned to more than 125,000 different wines and spirits. The codes allow computer systems across the industry to exchange information rapidly and seamlessly, helping businesses throughout the supply chain describe, price, buy, sell and ship wine more efficiently.

The LWIN search functionality now falls within Wine-Searcher’s database of 16 million offers for wines beers and spirits. There are four variations on the code with the most straightforward being the seven-digit identifier, which denotes a single wine or label. For instance, LWIN 1012361 is the grand vin of Château Léoville Barton, while LWIN 1437818 is Benjamin Leroux’s Meursault Premier Cru, La Pièce sous le Bois.

LWIN codes can extend further with the 11, 16 and 18-digit codes adding vintage, bottle size and pack or case size, respectively. Wine-Searcher has integrated the LWIN7, 11, 16 and 18 codes in the search box (as well as incorporating them in the merchant data feed and text API).

Source:  The Wine-Searcher

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Winechain (wiNeFT) Partners with CMA CGM Group for Logistics of Fine Wines 

Winechain the NFT platform (wiNeFT /Winechain NFT name) designed to create direct links to new generations of wine consumers around the world, has today announced the partnership with the CMA CGM Group. This global player in sea, land, and air logistics solutions will take a minority shareholding in Winechain alongside its founders.

Winechain is the fi­rst independent NFT platform for ­fine wine estates. This wine-meets-technology project has been designed to create direct links with new generations of wine consumers around the world has now raised over €1 million in backing from top international wine estates and others.

The initiative was launched in April 2022 by three Frenchmen: Xavier Garambois, former head of Amazon Europe, Guillaume Jourdan, CEO of VitaBella, Paris, and Nicolas Mendiharat, CEO of the San Francisco Palate Club.  The plan is to go live by the end of 2022 with the issue of the ­first wiNeFT (Winechain name NFT).

Xavier Garambois, joint founder of Winechain states:

“Although the acquisition of NFTs will be the first thing that enthused buyers will do on Winechain, the day will come when the owner of the wines will want to have them shipped to their homes, wherever that might be in the world, and in the very best conditions. Apart from enabling access to rare wines, Winechain also takes care of logistics to ensure that the wines arrive at their final destination in perfect condition. This worldwide partnership with the CMA CGA Group is a mark of confidence in the future and our strategy that enables us to look to the long term. We will be able to benefit from the expertise and experience of CMA CGA and the major support that they can bring in terms of sea and air transport and logistical services.”

 

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