Wine Brand Equity stabilizing after COVID, but yet to fully rebound
Building on feedback from over 25,000 wine consumers in 25 markets; representing over 400 million global wine drinkers, the fifth annual Wine Intelligence Global Wine Brand Power Index reveals a stabilization of wine brand equity, following the steep erosion of brand equity seen in 2021 amidst Covid disruptions. The 2022 data also suggests that global […]
Wine Brand Equity stabilizing after COVID, but yet to fully rebound Read More »






