Covid- Archives - Liz Palmer

Wine Brand Equity stabilizing after COVID, but yet to fully rebound

Articles, Wine, Wine Economics, Wine Marketing, Wine News, Wine Trends / lizpalmer

Building on feedback from over 25,000 wine consumers in 25 markets; representing over 400 million global wine drinkers, the fifth annual Wine Intelligence Global Wine Brand Power Index reveals a stabilization of wine brand equity, following the steep erosion of brand equity seen in 2021 amidst Covid disruptions. The 2022 data also suggests that global […]

Wine Brand Equity stabilizing after COVID, but yet to fully rebound Read More »

Global alcohol consumption will bounce back to pre-Covid levels by 2023

Airline Wine, Beverage Marketing, Technology, Uncategorized, Wine, Wine Economics, Wine News, Wine Tech, Wine Technology, Wine Trends / lizpalmer

Global alcohol consumption will return to pre-Covid levels by 2023, according to recent IWSR data, with the market already showing signs of recovery. Projected to grow by 2.9% in volume by the end of 2021, the research forecasts that total alcohol consumption will reach pre-Covid levels within two years and will continue to increase steadily until 2025.

Global alcohol consumption will bounce back to pre-Covid levels by 2023 Read More »

Twelve Wine Consumer Trends in the Covid-19 Era

Articles, Coronavirus, Wine, Wine Economics, Wine News, Wine Trends / lizpalmer

The Wine Intelligence report entitled “Wine Consumer Trends in the Covid-19 Era” was published last week and highlights a mini-boom for wine since the pandemic struck, yet it also warns of dark economic clouds on the horizon. While key consumption markets have been turning more often to wine in the past six months, spurred by

Twelve Wine Consumer Trends in the Covid-19 Era Read More »

Pau Roca, Director General of OIV gives his overview of the 2019 global wine sector and the impact of Covid-19

AI, Articles, Coronavirus, French Wine, German Wine, Global Wine Evemts, LCBO, News, Portugal, Press Release, Release, Wine Economics, Wine News, Wine Science, Wine Technology / lizpalmer

Speaking from the OIV’s [International Organisation of Vine and Wine] headquarters in Paris, by web conference to over 3,000 international wine journalists, and trade, Director-General Pau Roca presented today [April 23, 2020] details of the 2019 wine production, consumption, and international trade. The impact of Covid-19 in the sector was also highlighted. Here are the

Pau Roca, Director General of OIV gives his overview of the 2019 global wine sector and the impact of Covid-19 Read More »

Covid-

Wine Brand Equity stabilizing after COVID, but yet to fully rebound

Global alcohol consumption will bounce back to pre-Covid levels by 2023

Twelve Wine Consumer Trends in the Covid-19 Era

Pau Roca, Director General of OIV gives his overview of the 2019 global wine sector and the impact of Covid-19

Quick Links

Get in Touch

liz@liz-palmer.com