Stags’ Leap partners with Cirque du Soleil

Stags’ Leap Winery, one of the oldest and most storied wineries in Napa Valley, and Cirque du Soleil Entertainment Group, a world leader in artistic entertainment, announced last week an exclusive partnership that will see Stags’ Leap Winery featured at Cirque du Soleil’s United States Big Top Shows for one year beginning next month. The Official Wine of Cirque du Soleil Touring Shows in the United States, Stags’ Leap Winery brings more than 130 years of winemaking tradition to the circus stage.

“Stags’ Leap Winery is named after a mythical stag who eluded capture by leaping into the Palisades mountains located behind our storied winery in the Stags’ Leap District of Napa Valley,” says Brand Director Megan O’Connor. “Our stag is a symbol of courage and freedom, emboldening everyone to explore all that life has to offer in the pursuit of pleasure. I cannot think of a more perfect partner than Cirque du Soleil, whose performances have transformed live entertainment by encouraging all of us to dream the unimaginable.”

In addition to concessions serving Stags’ Leap Napa Valley Chardonnay and Cabernet Sauvignon, there will be a Stags’ Leap Winery lounge, in select cities. As part of the partnership, audience members can also expect to see Stags’ Leap Winery on multimedia branding throughout each venue, as well as in collaborative social content promoted across both brands’ social media channels.

“We are excited to welcome Stags’ Leap Winery as a partner with Cirque du Soleil Touring Shows and look forward to our United States Big Top fans experiencing the premium wine offerings on-site,” says Lauren Hart, Head of Partnership Strategy at Cirque du Soleil.

For the official list of show dates and locations, please visit cirquedusoleil.com

To learn more about Stag’s Leap: stagsleap.com

Source: Stags’ Leap Winery

Ashes & Diamonds Winery in Napa opens a drive-thru

A winery in California’s Napa Valley has opened a drive-thru service with complimentary caviar when you purchase a case of wine.

Last month, California’s wineries, breweries, bars, restaurants and taprooms were asked to close as governor Gavin Newsom imposed a lockdown across the state to slow the spread of coronavirus.

This naturally is a hammer blow to the value of the country’s wine sector. California makes around 81% of all US wine and is the world’s 4th leading wine producer, according to the California Wine Institute. The state’s wine sector employs roughly 325,000 people, while the 23.6 million tourists who visit California wine regions spend around US$7.2 billion last year.

Thankfully, the measures only apply to tours, tasting activities and events. Wineries are now adapting to the new rules by offering pick-up and delivery services, but some are going the extra mile to stand out.

Ashes & Diamonds winery, located in the Oak Knoll district of Napa Valley, is using booking platform Tock to open up a delivery and drive-thru service to supply locals with the high-end wines in its portfolio and is throwing in caviar as a gift.

Customers can opt for either delivery or drive-through, and reserve a specific time slot, between 11 a.m. and 5 p.m to order a package that includes Ashes & Diamonds wines as well as snacks such as focaccia, locally made cheese and caviar.

The winery’s prices range from US$45 for a 2017 vintage white wine made with Sauvignon Blanc and Sémillion, to $125 for a 2016 vintage Cabernet Sauvignon.

Also, customers who order at least three bottles of wine will get an additional bundle of food, which includes Focaccia, Rancho Gordo bean dip, house-made pickles and locally produced cheese. Those who order at least six bottles will also get a portion of trout roe, and only those who splash out on a 12-bottle case will be given a complimentary 1oz serving of caviar.

On the other side of the pond, in Nottingham UK Castle Rock brewery has also opened a drive-thru service allowing customers to stock up on 5lr, 10lr or 20lr polypins, alongside cases of bottled beer and mini kegs of its session ale.

Craft beer giant Brewdog, meanwhile, has also turned a large portion of its UK bar network into drive thru stations. The brewer has set up a new app, called Hop Drop, which allows people to select their nearest Brewdog bar, choose the beers and food they want to take away, and adding 30% off all orders as an extra incentive.

Sources:  Drinks Business and California Wine Institute

Steven Spurrier is returning to Napa for the Judgment of Napa

May 2020 Steven Spurrier and George Taber will return to Napa for the Judgment of Napa – a modern-day interpretation of the famed 1976 event with a focus on giving the public a chance to be part of the judgment. Full itinerary, video and ticket link here.

50 VIP guests paying $15,000 will have the opportunity to participate in the blind tasting curated by Masters of Wine Peter Marks and Matt Deller and sit side-by-side with the men behind the original event. 50 additional guests purchasing $1,500 tickets will be part of the reception, watching the tasting while enjoying other highly credible wines.

This special event is being put together by Angela Duerr of luxury concierge service Cultured Vine and will launch a series of one-of-a-kind experiences in Northern California wine country.

Larkin Launches Premium Canned Wine

Larkin Wines, a boutique Napa winery which specializes in premium wines, has launched the first super-premium canned wine range to hit the UK market. The wines are aimed at specialty food retailers, drink retailers and event specialists.

The range includes: Larkin Napa Valley White 2017 is a blend of Sauvignon Blanc, Viognier and Roussane; Larkin Napa Valley Red 2017 is a 100% Merlot; and Larkin Napa Valley Pink 2018 is a 100% Pinot Noir from Carneros.

Grapes have been sourced from the same small plot vineyards used for Larkin bottlings.

How the idea came about:

“The idea for Larkin came about when I was at the beach with friends and we had no wine due to the no glass policy. I started researching alternatively-packaged wines already on the market, and quickly realized there was no offer within the super-premium category” said owner/winemaker Sean Larkin.

UK distribution will be through James Hocking Wine, the new specialist boutique Californian agency. The cans will retail in UK at £9.99 for 37.5cl.

http://jacklarkin.com/

jameshockingwine.com