February 2026

Valle de Guadalupe: How Mexico’s Premier Wine Region Became a Global Luxury Wine Tourism Destination

Uncategorized, Wine, Wine Marketing, Wine News, Wine Tourism / liz admin

Long regarded as the epicentre of Mexican viticulture, Valle de Guadalupe in Baja California has entered a new phase of international prominence. No longer simply Mexico’s leading wine-producing region, the valley is now recognized as a sophisticated wine tourism destination that seamlessly integrates terroir expression, gastronomy, architecture, sustainability, and experiential luxury. With Mediterranean climatic influences, […]

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World’s Best Sommeliers’ Selection 2026 Announced

Articles, Global Wine Evemts, Wine, Wine List, Wine News, Wine Trade / liz admin

In a global celebration of wine excellence, leading sommeliers from 17 countries across six continents judged the World’s Best Sommeliers’ Selection 2026. Panellists drawn from The World’s 50 Best Restaurants network, led by Kristell Monot, President of the World’s Best Sommeliers’ Selection and Head Sommelier at Mugaritz, tasted a diverse array of wines to determine

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From Terroir to Total Experience: Why Bordeaux Is Emerging as a Global Benchmark for Wine Tourism Strategy

Bordeaux, French Wine, Tourism, Travel, Trending Topics, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trends / liz admin

In a time where destinations compete not only on heritage but on experience, accessibility, and sustainability, Bordeaux offers a compelling case study in strategic tourism transformation. Long recognized as one of the world’s most prestigious wine capitals, Bordeaux is now redefining itself as a fully integrated wine, culture, and lifestyle destination. This shift reflects a

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Chile’s 2026 Harvest Festivals: Consolidating Territorial Identity, Experiential Tourism, and Visitor Loyalty in Latin America’s Leading Wine Destination

Chile Wine, Chile Wine Tourism, Tourism, Travel, Trending Topics, Wine, Wine Economics, Wine Harvest, Wine News, Wine Tourism, Wine Trends, Wines of Chile / liz admin

Between February and May 2026, Chile will host over forty grape harvest festivals (Fiestas de la Vendimia), transforming the annual vintage into one of the most comprehensive and strategically coordinated wine tourism programmes in the Southern Hemisphere. Extending from Arica y Parinacota in the north to La Araucanía in the south, these celebrations position viticulture

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Territory, Tourism, and Market Evolution Shape New Strategy as Valpolicella Celebrates Sustainability Milestone at Amarone Opera Prima, Verona

Articles, Filippo Magnani, Italian Wine, Wine News, Wine Tourism, Wines of Italy / liz admin

Valpolicella has reached a historic turning point in environmental stewardship, with certified sustainable practices now covering the majority of its vineyards for the first time. Speaking at Amarone Opera Prima in Verona, Christian Marchesini, President of the Valpolicella Wine Protection Consortium, announced that 53% of the denomination’s vineyard area is now certified, representing nearly 4,666

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Reframing Europe’s Wine Sector Through Policy and Tourism

Climate Change, Tourism, Travel, Wine, Wine Economics, Wine News, Wine Tourism, Wine Trade / liz admin

The European Parliament’s recent approval of revised regulatory measures for the wine sector reflects a strategic recalibration of European viticulture within a broader framework of sustainability, market adaptation, and destination development policy. Rather than treating agricultural production and tourism promotion as separate governance domains, the new legislation integrates climate resilience, product innovation, and experiential tourism

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From Tasting to Creating: The Rise of Experimental Wine Tourism

Articles, Wine Marketing, Wine News, Wine Tourism / liz admin

For decades, wine tourism followed a familiar script: scenic vineyards, guided tastings, souvenir bottles, and carefully curated narratives about terroir. Today, that model is quietly being rewritten. Across leading wine destinations and emerging regions, visitors are no longer content to observe. They want to participate. They want to create. And increasingly, wineries are responding. At

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Running Through Terroir: Napa Valley’s First Wine Marathon Redefines Experiential Wine Tourism and Wellness Travel

California Wine, Wine Marketing, Wine Tourism, Wine Trends, Wines of California, Wines of USA / liz admin

On May 9, 2026, Napa Valley will inaugurate a new chapter in destination-based wine tourism with the launch of the Wine Marathon – Napa Edition, a curated half-marathon experience designed to integrate physical endurance, viticultural heritage, and immersive place-making. Limited to 1,000 participants, this point-to-point race will extend from Quintessa Winery to the historic town

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Barcelona Wine Week 2026: Strengthening Spain’s International Wine Strategy

Articles, Spanish Wine, Tourism, Travel, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of Spain / liz admin

The sixth edition of Barcelona Wine Week (BWW) concluded in 2026 with strong indicators of international expansion, commercial vitality, and sectoral influence, reaffirming its role as a strategic platform for positioning Spanish quality wine in global markets. Hosted at Fira de Barcelona, the event recorded 25,953 professional visitors, representing a 25% increase over the previous

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Bordeaux Claret and the Evolution of Appellation Identity

Articles, French Wine, Tourism, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trends / liz admin

The Bordeaux wine authority’s recent decision to grant official Protected Designation of Origin (PDO) status to a new style known as Bordeaux Claret marks a significant moment in the region’s ongoing adaptation to structural change. Available from the 2025 vintage, this designation formalizes a lighter, fruit-driven, lower-alcohol red wine style that stands apart from Bordeaux’s

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