House Bill 1409 Makes Indiana Rye Whiskey Official

A new bill passed today declared Indiana Rye to be a legally-binding, regional designation whiskey from today.

“July 1, 2021, is a moment of history in the world of whiskey and the world of Indiana Whiskey,” says Hard Truth Distilling Co Master Distiller Bryan Smith.

Craft distillers in Indiana scored a big win this week when a new bill was passed allowing distillers to label their product with the term “Indiana Rye” whiskey.

With more than 30 distilleries currently producing rye whiskey in the state, Indiana provides the lion’s share of the rye whiskey consumed on today’s market, with its famous MGP distillery alone knocking out ryes for Bulleit, WhistlePig, Angel’s Envy, High West, Redemption, and more.

From the start of July, almost 174 years since MGP first opened its doors, Indiana distillers have finally won the right to own and regulate their unique style of whiskey. The aim is to establish Indiana Rye in a similar way to how the state of Kentucky has promoted Bourbon.

According to the new bill, in order for a whiskey to be called an “Indiana Rye,” it must be either a sour or sweet mash with at least 51% rye as the base ingredient. The juice has to come off the stills at 80% ABV or less, go into the barrel at no more than 62.5% ABV, and be bottled at 40% ABV and above. The whiskey must be aged for a minimum of two years in new white American oak barrels.

Crucially, the bill allows local distillers to label their product with the term “Indiana Rye” whiskey and have it be a legally binding regional designation.

The move is also a play to transform Indiana into a whiskey tourist destination, with state rep Chris May, who spearheaded the legislation, saying: “We want Indiana to become as popular for its rye whiskey as it is for its basketball and racing. Establishing that market, both in sales and tourism, might one day put the success of our state’s distilleries on par with that of the Kentucky Bourbon Trail.”

#Rye #RyeWhiskey #distillerytrail #indiana #indianaryewhiskey #whiskey#craftspirits

Wine-Based Cocktails Drive Interest, As Wine Looks To Expand Its Audience

As the summer-selling season began in earnest and the demand for pre-packaged drinks continues to trend up, leading wine marketers have been busy maneuvering amidst a tricky economic landscape—trying to bridge the gap between the general market and craft cocktail enthusiasts. Buoyed by last year’s off-premise surge, a slew of wine-based ready-to-drink cocktails have thrived, even though they’re still dwarfed by much bigger malt-based counterparts—especially in the hard seltzer and iced tea arenas. Spirits-based RTDs have also had a big headstart and offer stiff competition for shelf space. Most wine industry players haven’t yet fully participated in the wine-based cocktail category, but that could soon change.

The biggest label in the category is Patco Brands’ Rancho La Gloria, a line of wine-based RTD Margaritas at 13.9% abv. Launched in 2011, it skyrocketed to 1.3 million 9-liter cases last year—up more than 200% from 2019—according to Impact Databank. Gluten-free and made with 100% Blue Weber agave wine, Rancho La Gloria is also sold in canned and popsicle packaging formats, aside from the traditional 750-ml. bottle. Southern Champion’s Buzzballz Chillers is a wine-based offshoot from its larger spirits-based cousin, BuzzBallz. Featuring a lineup of flavors such as Horchata, Lotta Colada, and Hazelnut Latte, Buzzballz Chillers debuted in 2019 and depleted 375,000 cases last year.

The biggest industry player investing in the wine-based cocktail arena is E.&J. Gallo, with its launch of Barefoot Hard Seltzer—which depleted over half-a-million cases in 2020, according to Impact Databank. The line includes Pineapple & Passion Fruit, Cherry & Cranberry, Peach & Nectarine, and Strawberry & Guava flavors that are at 4% abv and retail at $8 a 4-pack and $20 for a variety 12-pack. Aside from seltzer, Gallo also previously introduced Barefoot Spritzer in the canned RTD category—retailing at $3 a 250-ml. can or $9 a four-pack, the spritzer range has an abv of 5.5% and comes in Moscato, Rosé, Summer Red, Crisp White, Red Sangria and Pinot Grigio expressions.

Wine-based cocktails more than doubled in size last year to over 5 million cases overall—according to Impact Databank—and in a space of less than 10 years have already begun to outsell the entire dessert/fortified wine and vermouth/aperitif segments combined. Wine RTDs continue to do well in 2021 as off-premise volumes surged 72% in the half-year ending May 22 in Nielsen channels.

Retail dollars grew even faster, soaring 86% to $161.3 million the past 26 weeks, as higher-priced cocktails profited from drinkers trading up from flavored malt beverages. And although wine-based RTDs have undoubtedly benefited from the off-premise boom during the pandemic, further investment from other major players is expected to keep the category on the rise even after the economy fully recovers.

Leading Wine-Based RTDs In The U.S.
(thousands of 9-liter case depletions)
BrandCompany20192020Percent
Change
1
Rancho La GloriaPatco Brands4271,300204.5%
Barefoot SeltzerE.&J. Gallo Winery525+
BuzzBallz ChillersSouthern Champion23341477.3%
BeatboxFuture Proof Brands10019898.5%
UptownSouthern Champion8142+
FlybirdDon Sebastiani & Sons1107+
Total Top Five27692,685249.2%
1 Based on unrounded data.
Source: IMPACT DATABANK © 2021

Sources:
Shanken News
Impact DataBank

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Valpolicella Soars in 2021

The Valpolicella Wine Consortium has recently announced the numbers for the first five months of 2021.  The numbers show around 30 million state seals were issued for the Valpolicella, Ripasso, Amarone and Recioto origins, which is 18% over 2020.

Compared to 2019, the increase is 14%.  Amarone, which after a disastrous January 2021 (-24.5 %), accelerated to a sensational 38 % increase by May 31. According to the consortium’s analysis, these are the best figures of the last decade. “A total of 7.4 million bottles were brought to market in this period, two million more than last year. Not only is the quantity excellent, but the performance also gives us hope. According to the latest price list of the Chamber of Commerce of Verona, the open goods have increased by 4.5 percent,” Christian Marchesini, president of the consortium, states. The figures are due to a combination of the restrictive measures of the consortium as well as the high flexibility of many small businesses, which immediately knew how to move on unfamiliar terrain like e-commerce and food retail.

Valpolicella achieved an overall growth of 14 % after a strong pick-up in the month of May (+48 percent). Ripasso closed with an increase of twelve %. Stocks are down for all typologies of Valpolicella, especially Amarone and Recioto. In May 2021, five million bottles less were registered than in May 2020 (-8 percent).

Source:  Valpolicella Wine Consortium

Monks of France’s First Papal Vineyard Sell Wine to Support the Community

The Benedictine monks and nuns who tend to the first papal vineyard in France have launched an appeal to sell their wine to help the families of local wine growers.

Located on a hill in the Rhône Valley, the Abbeys of Le Barroux work together with the local wine-marking community to cultivate the land first established as a vineyard by Pope Clement V in 1309.

The monks are hoping to sell 15,000 bottles of their Via Caritatis wine during the month of June to help support the community after it was hit hard by a loss of sales due to the COVID-19 pandemic.

Fr. Michael, an American who has been a part of the French monastery for more than 30 years, told CNA that around 80 families directly depend on the winery for their livelihood.

“They work hard. They are in difficult conditions. Their wine in the past wasn’t recognized for what it was, which was a pretty high-quality wine, so they were just not making enough money to get by,” the Benedictine states.

“These families around us were making good wines, especially because we have the soil that is capable of producing … great wine, if it was cared for properly … The monastery was able to invest and to help these wine-making families get out of a situation which, all alone, I don’t think that they would have ever been able to get out of,” he explained.

With the help of Philippe Cambie, who has been recognized as one of the world’s top oenologists, or experts in the study of wine and winemaking, the monks have been able to create blends that produce award-winning wines from the combination of small plots of land owned by local growers with the abbey vineyard. Cambie has contributed to the wine production in its last stages at both former papal vineyards, which grow the same grape varieties.

The monks’ wine is less expensive than the nearby Châteauneuf-du-Pape vineyards, which, Fr. Michael points out, was founded later by Pope John XXII.

“You can buy wine for a cheaper price, and yet it can be almost the equivalent of Châteauneuf-du-Pape. And at the same time, by buying this wine you are helping winemakers who are in need of money at this time, and COVID-19 has not helped their situation,” the priest said.

The Benedictines’ Via Caritatis winery is selling red, white, and rosé wines which ship to the United States and elsewhere in Europe – website – http://www.via-caritatis.com/

Fr. Michael said that they chose the name Via Caritatis for their winery because “wine is a symbol of charity, and also the charity of Christ who gave himself.”

The monks support themselves through manual labor, according to the rule of Saint Benedict.

“The monks try and strive to produce something capable of making them not dependent on others, and not only that, but to produce enough to be able to give charity to the poor, to give a part of the income to their poor,” he said. “We give part of our income here, every year, we give it to charitable organizations.”

“A bottle of wine is not just something that man uses to nourish his body,” he said. “If Christ chose wine to transform into his blood, it is for a reason, and he chose wine for a reason. So wine is something material, but it’s something that’s called by Christ to be transformed into something spiritual.”

Source:  The Catholic Telegraph

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Wine Paris & Vinexpo Paris 2021 Focuses on ‘Bouncing Back’ in Digital Format

Wine Paris & Vinexpo Paris 2021 has moved to digital format for this year, it will be providing live sessions focusing on the recovery of the wine and spirits industry called ‘Bouncing Back’ – the dates are June 8, 2021 – June 29, 2021.

Webinars, roundtable debates and exclusive interviews will go live every Tuesday on 8, 15, 22 and June 29.  Sessions will be dedicated to the new major trends in the sector including online sales and the digital sprint, the tasting revolution and sustainability.

New on-demand content will also feed into Vinexposium Connect every Thursday in June.

The International Organisation of Vine and Wine (OIV) will host a webinar on the guiding principles of sustainability and its environmental, social, economic and cultural aspects, while the IWSR will present the results of its latest report on trends and outlook to 2025 for wine and spirits consumption.

There will also be virtual tastings with Marc Almert, ASI (International Sommeliers’ Association) 2019 World’s Best Sommelier, focusing on ideas and tips for remotely stimulating the senses.

Heini Zachariassen, CEO of Vivino, will also take the floor to explain how his business tackled the health crisis and outline his strategic ambitions.

Vinocamp & La WineTech will provide an overview of solutions for improving online sales, featuring good practice to make a success of e-commerce sales.

At the end of last year Vinexposium made major changes to its schedule for 2021 due to the pandemic. In addition to moving Wine Paris & Vinexpo Paris, Vinexpo New York, Vinexpo Hong Kong and Vinexpo Bordeaux have all been postponed until 2022.

Registration and further details https://bit.ly/VinexposiumConnect

#wineevent #winetasting #vinexpo #wineparis #vinexpoparis2021 #winenews #winetrade #instawine #wine #sommelier #winemarketing #onlinewineevent #recovery #winelovers #wineeducation #digital